Behnam Zendehdel Nobari
Research Assistant BRU-Iscte - Business Research Unit
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Awards
Award Description Year
The project was conceptually developed in response to a real-world challenge presented within an Open Innovation and Challenge-Based Program, in collaboration with Monte Silveira Farm (Portugal), and was approved for pilot implementation. The initiative targets the digital transformation of food supply chains through a data-driven and scalable approach, aiming to enhance transparency, traceability, and decision-making across production and distribution processes. 2025
Scholarships for the Development of Pedagogical and Scientific Skills 2025
Diffusion Activities
Activity Type Event Title Activity Description Year
Talk/Conference in public diffusion event AIRSI - The Metaverse Conference Research presentation: Mapping Relationship Dynamics in Marketing: A Text-Mining Approach for Human–AI Interaction Studies 2025
Talk/Conference in public diffusion event TRANSFORM: The Future of Human Workforce: Embracing Change, Challenges, and Opportunities Research presentation: Unmasking, Classifying and Managing the Hidden Risks of Artificial Intelligence (AI) in the Future Workforce: A Soft Systems Methodology (SSM) Approach 2025
Talk/Conference in public diffusion event International Doctoral Colloquium in Marketing 2024–2025 Research presentation: Mapping Relationship Dynamics in Marketing: A Text-Mining Approach for Human–AI Interaction Studies 2025
Products
Product Type Product Title Detailed Description Year
Prototype RAE.AI RAE.AI is an AI-driven risk assessment engine that evaluates organizational AI maturity. It integrates adaptive scoring, dynamic feedback, and EU AI Act compliance to support responsible AI adoption. 2025
Prototype DC.AI The project was developed in response to a real-world challenge presented within an Open Innovation and Challenge-Based Program, in collaboration with Monte Silveira Farm (Portugal). The proposed solution was approved for pilot implementation and is planned to be developed in collaboration with the farm, facilitators, and the project team. 2025
Prototype PS.AI PS.AI is an AI-driven marketing platform for the pharmaceutical industry, unifying strategy, automation, and regulatory-compliant content creation across fragmented teams. It leverages modular AI engines for personalized campaigns, decision support, and adaptive optimization while ensuring EMA/FDA compliance. 2025