Behnam Zendehdel Nobari is a PhD Candidate in Management (Marketing) at ISCTE Business School, University Institute of Lisbon, and a PhD Fellow at the Business Research Unit (BRU). His doctoral research focuses on data-driven decision-making and human–AI interaction in marketing, with particular emphasis on how AI-based recommendations and advisory chatbots influence relationship dynamics, customer well-being, and communication strategies.

Alongside his doctoral research, his recent academic work has focused on the identification, classification, and management of artificial intelligence risks in organizational and workforce contexts, employing empirical and systems-based analytical approaches. Building on this foundation, his research interests extend to AI-driven marketing analytics, relationship marketing, Python-based data analysis, and data mining. In parallel, he has contributed to the conceptual design of applied artificial intelligence initiatives in pharmaceutical marketing intelligence, agricultural supply chain optimization, and organizational risk assessment. Notably, the agricultural AI solution he designed was accepted for pilot implementation within the AGRIFOOD4FUTURE Open Innovation and Challenge-Based Program and selected for execution at Monte Silveira Farm (Portugal).

Behnam brings over 18 years of professional experience across construction, manufacturing, energy, real estate, and marketing sectors in the Middle East and Europe, which strongly informs his applied and interdisciplinary research perspective. He is a recipient of the 2024–2025 Development of Pedagogical and Scientific Skills Grant at ISCTE Business School, supporting his academic development and research excellence.