Elizabeth Reis is full professor of Statistics and Marketing Research at the Department of Quantitative Methods for Management and Economy. She received a degree in Economics from the Faculty of Economics, University of Oporto and completed a Ph.D. in Social Statistics at the University of Southampton, UK. For the last thirty years she has been teaching several undergraduate and postgraduate courses on Statistics, Multivariate Data Analysis, Sampling and Survey Methodology, Research Methods and Marketing Research at the ISCTE Business School, but she took up teaching assignments also at various colleges in Macau, Guanghzou, Chengdu, Mozambique and Cape Vert. Her research interests are focused both on research methodologies, data collection (evaluation of sampling methods and surveys' quality) and data analysis methodologies (multivariate statistics applied to business and management research). She was, until 2010, President of the Scientific Committee of the ISCTE Business School (IBS), Director of the Doctoral Programme on Applied Quantitative Methods and President of the Business and Management Research Unit (UNIDE). She is, since 2014, Director of the Quantitative Methods Department at the IBS.