Academic Background
Bachelor’s and Master’s degrees in Business Management from ISCTE Business School.

Academic Positions
Visiting Lecturer at ISCTE Executive Education and ISCTE Business School, delivering courses in Strategic Marketing, International Marketing, Retail Experience, Customer Centricity, and B2B Sales within Postgraduate, Executive Master’s, and Corporate Education programmes.

Professional Experience
Head of Sales Strategy for European Markets at Grupo Nabeiro | Delta Cafés, where he is responsible for leading the company’s internationalisation strategy, with the strategic goal of positioning the organisation among the global Top 10 in the coffee industry.

Areas of Expertise
Over 15 years of professional experience in marketing, sales, and business development across multiple FMCG categories. Demonstrated international track record with direct involvement in markets such as Spain, France, Switzerland, Angola, Brazil, the United States, China, and Dubai — offering a comprehensive and multicultural perspective on consumers, channels, and brand dynamics.

Innovation and Mentorship
Mentor of the MIND – Delta Innovation Model, an internal initiative fostering collaborative innovation and intrapreneurship at Grupo Nabeiro, with proven impact on product and service development and organisational transformation.
Mentor at the Alcochete UP programme, supporting the local entrepreneurial ecosystem and start-up development.

Academic Supervision
Regular supervisor of Master's theses in the areas of Marketing, Strategy, and International Business.

Consultancy
Independent consultant in commercial strategy, marketing, and internationalisation, advising organisations from diverse sectors on growth planning, brand positioning, and innovation.