Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2024/2025 | 1º | Marketing Management for Executives | Master Degree in Applied Management; | Yes |
| 2023/2024 | 2º | International Business | Postgraduate Seminar in International Business; | Yes |
| 2023/2024 | 2º | Omnichannel Experiences | Post Graduation Program in Marketing Management; | Yes |
| 2023/2024 | 2º | Do Local ao Global: Estratégias de Internacionalização de Produtos | Other programme in Pós graduação em Placebranding e Placemarketing; | Yes |
| 2023/2024 | 2º | Webinar Placebranding E Placemarketing | Other programme in Pós graduação em Placebranding e Placemarketing; | No |
| 2023/2024 | 2º | The Customer at the Center of the Banking Business | Other programme in Future Leaders Management Post Graduation; | No |
| 2023/2024 | 1º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; | Yes |
| 2023/2024 | 1º | Marketing Management for Executives | Master Degree in Applied Management; | Yes |
| 2022/2023 | 2º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; | Yes |
| 2022/2023 | 2º | International Business | Postgraduate Seminar in International Business; | Yes |
| 2021/2022 | 2º | Marketing Management and Planning | Post Graduation Program in Commercial Direction; Post Graduation Program in Relational Marketing; Post Graduation Program in Key Account Management; Post Graduation Program in Sales Management; Post Graduation Program in Marketing; Post Graduation Program in Marketing and Sports Management; Post Graduation Program in Branding; | Yes |
| 2021/2022 | 2º | International Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2021/2022 | 2º | International Business | Postgraduate Seminar in International Business; | Yes |
| 2021/2022 | 1º | Applied Marketing Management | Other programme in Applied Online Pos Graduate in Management, Marketing e E-Business; | Yes |
| 2021/2022 | 1º | Operational Marketing | Bachelor Degree in Marketing; Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
| 2020/2021 | 2º | International Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2020/2021 | 2º | International Business | Postgraduate Seminar in International Business; | Yes |
| 2020/2021 | 1º | Operational Marketing | Bachelor Degree in Marketing; Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
| 2019/2020 | 2º | Doing Business Internationally | Institutional Degree in ISCTE Business School; | No |
| 2019/2020 | 2º | International Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2019/2020 | 2º | Marketing Management | Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
| 2019/2020 | 1º | Operational Marketing | Bachelor Degree in Marketing; Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
| 2018/2019 | 2º | Doing Business Internationally | Institutional Degree in ISCTE Business School; | No |
| 2018/2019 | 2º | Marketing Management | Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
| 2018/2019 | 1º | Operational Marketing | Bachelor Degree in Marketing; Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
| 2017/2018 | 2º | Doing Business Internationally | Institutional Degree in ISCTE Business School; | No |
| 2017/2018 | 2º | Retail Marketing | Bachelor Degree in Marketing; Bachelor Degree in Marketing Management; | No |
| 2017/2018 | 1º | Operational Marketing | Bachelor Degree in Marketing; Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
| 2016/2017 | 2º | Doing Business Internationally | Institutional Degree in ISCTE Business School; | No |
| 2016/2017 | 2º | Globalization and International Business | Postgraduate Seminar in Globalization and International Business; | No |
| 2016/2017 | 2º | Marketing Management | Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
Teaching Activities
Supervisions
M.Sc. Dissertations (11)
Ongoing (3)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| David Marques Barreiros | Business Plan - BLNK | Developing | ISCTE-IUL | 2024 | |
| Beatriz Soares Cardoso | The impact of branding on consumer perception of international organizations | Developing | ISCTE-IUL | 2024 | |
| Rita de Sousa Mota | Marketing plan: Delta Cafés - Launch of new blends of coffe beans with substances that promote well-being and health | Developing | ISCTE-IUL | 2024 |
Concluded (8)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Jieling Shen | Research on the Path of Promoting High-Quality Development of Camping Tourism in China | ISCTE-IUL | 2024 | 2024 | |
| Mariana Romão Correia Pereira | Bibliometric Analysis: Customer Service Experience in Retail Stores | English | ISCTE-IUL | 2023 | 2023 |
| Maria Francisca Silva Carvalho Bernardino | Exploring the Challenges and Opportunities of Big Data in SMEs: A Bibliometric Analysis | English | ISCTE-IUL | 2023 | 2023 |
| André Filipe Geraldes Barba Fernandes Rodrigues | Understanding performance through organizational culture | English | ISCTE-IUL | 2019 | 2019 |
| José Maria Elias Duarte | DESIGNING A FOOD-AS-A-SERVICE BUSINESS: MK | English | ISCTE-IUL | 2019 | 2019 |
| João Pedro Inácio Paulico | Legion Business Plan - An online clothes company | English | ISCTE-IUL | 2018 | 2019 |
| Zhang Tianyuan | TELECOM CUSTOMER SEGMENTATION AND PRECISE PACKAGE DESIGN BY USING DATA MINING | English | ISCTE-IUL | 2017 | 2018 |
| Tomás Miguel Felgueiras Antunes Pedro Carvalhas | Marketing Plan - The Launching of a Tourism Agency for the Surf Market | English | ISCTE-IUL | 2012 | 2013 |
M.Sc. Final Projects (53)
Ongoing (10)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Suo Dequan | Strategic Analysis and Optimization of Marketing Strategies for K Supermarket in China | Developing | ISCTE-IUL | 2024 | |
| Paula Soraya de Carvalho e Azevedo Teixeira | Create a marketing plan for the Rectal Cancer Reference Center at Hospital Fernando Fonseca | Developing | ISCTE-IUL | 2024 | |
| Cui Zhao | Marketing digital internacional | Developing | ISCTE-IUL | 2024 | |
| Filipa Margarida Fernandes Alves | Launch of a car insurance for electric vehicles | Developing | ISCTE-IUL | 2024 | |
| Aríete de Jesus Silva Rebelo | Marketing Plan for Medicine Course at FCS - Faculty of Health Sciences at UPRA - Private University of Angola | Developing | ISCTE-IUL | 2024 | |
| Fernando Adalberto Rodrigues dos Santos | Development of a Marketing Plan for a Pigeon Products Online Store: Growth and Customer Loyalty Strategies | Developing | ISCTE-IUL | 2024 | |
| Francisco Alfaia Figueiredo | Marketing Plan – SL Benfica Loyalty Program | Developing | ISCTE-IUL | 2024 | |
| Yang Jin | Plan to increase sales of JC international freight forwarders | Developing | ISCTE-IUL | 2024 | |
| Li Qingyi | Marketing Plan of Shanghai A Real Estate Leasing Company | Developing | ISCTE-IUL | 2024 | |
| Liang Bing | Plan to increase sales of CJ Cultural Communication Limited | Developing | ISCTE-IUL | 2024 |
Concluded (43)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Linyun Hou | MAC's cosmetics marketing strategy to enter the children's makeup market | ISCTE-IUL | 2024 | 2024 | |
| Li Ting | Marketing Plan for a Pet Shop in Shanghai | English | ISCTE-IUL | 2024 | 2024 |
| Wang Jian | HealthVibe Light Food Initiative: A Blend of Traditional Wisdom and Modern Technology | English | ISCTE-IUL | 2024 | 2024 |
| Rui Filipe Viola Martinho Brandão | Fagor Industrial Portugal Marketing Plan | Portuguese | ISCTE-IUL | 2023 | 2024 |
| Artur Georgio Pião Casaca | Business Plan NATUR3 | Portuguese | ISCTE-IUL | 2023 | 2024 |
| Riyal Amirah San Miguel Carballo | Globecast Asia Marketing Plan | English | ISCTE-IUL | 2023 | 2023 |
| Huanhuan Cheng | Shanghai S Machine Trading Company International Expansion Plan | English | ISCTE-IUL | 2023 | 2023 |
| Jie Lan | Research on Optimizing the Marketing Plan of Oriental Yuhong Company after the Epidemic | English | ISCTE-IUL | 2023 | 2023 |
| Linxia Wu | A Study on Post Pandemic Marketing Strategies for H Comercial Real State Company | English | ISCTE-IUL | 2023 | 2023 |
| Sebastião Marques Almeida Cardoso Perestrelo | Business Plan in the Digital Marketing Area (100k Digital Marketing Agency) | English | ISCTE-IUL | 2023 | 2023 |
| Zhiyuan Xiang | Sales of Artificial Flower ? An internationalization plan for Naweida development of e-commerce activity in North America | English | ISCTE-IUL | 2023 | 2023 |
| Li Chen | Research on the optimization of sales plan of the Drama Digital Technology Company | English | ISCTE-IUL | 2023 | 2023 |
| Luo Rong | Research report on Hangzhou CP Information Technology Co., Ltd. | English | ISCTE-IUL | 2023 | 2023 |
| Yang Ye | Application of Digital Marketing in Consumer Goods Industry: A Study on the Effectiveness of Social Media Platforms | English | ISCTE-IUL | 2023 | 2023 |
| José Roberto Muzziotti Gonçalves | Feasibility analysis for the international expansion of a Venezuelan company dedicated to the production of fertilizers. case Cathequim, C.A. | English | ISCTE-IUL | 2022 | 2022 |
| Catarina de Alcântara Luz | Business Plan - Launch of a Kiwi company. | English | ISCTE-IUL | 2021 | 2022 |
| Ana Margarida Dias Lourenço | Business plan - Launch of an e-learning platform | English | ISCTE-IUL | 2021 | 2022 |
| Cacilda Pinto Fernandes | Internationalization of Progest company into the SADC markets | English | ISCTE-IUL | 2021 | 2022 |
| Bernardo Saldanha Baptista Pereira | Montaraz Marketing PlanCreating an online butchery | English | ISCTE-IUL | 2018 | 2020 |
| Maria Madalena Pestana Faria de Campos Pinto | Internal communication and employee engagement: Integration plan for Do It Better | English | ISCTE-IUL | 2019 | 2019 |
| Nuno Maria Risques Pereira Lupi Caetano | Nike Marketing Plan the Launch of Nike Academy in Portugal | English | ISCTE-IUL | 2018 | 2019 |
| Rafael Manuel Valente Fernandes de Matos | Ourogal's International Expansion Plan | English | ISCTE-IUL | 2018 | 2019 |
| Maria Margarida de Andrade Silva | Delta Cafés Marketing Plan - Launching a Green Coffee Blend with Slimming Properties and other Health Benefits | English | ISCTE-IUL | 2017 | 2019 |
| Catarina César Pinto | Marypaz Marketing Plan - Merchandising Strategies in Footwear Stores | English | ISCTE-IUL | 2017 | 2019 |
| Borja Corominas Cabrales | MAXSTORE - THE LAUNCH OF A NEW PLATFORM TO GAIN A COMPETITIVE ADVANTAGE | English | ISCTE-IUL | 2017 | 2019 |
| Rafael Jean Thiebaud | CREATING AN ECOLOGICAL AND RESPONSIBLE MANUFACTURING SURFBOARD COMPANY: MARSHALL HANDPLANES | English | ISCTE-IUL | 2018 | 2019 |
| Li Jinnan | A BUSINESS PLAN: TCM HEALTH-PRESERVATION CLUB | English | ISCTE-IUL | 2018 | 2019 |
| Marta Maria Branco dos Santos Ferreira | "Garden 48" Guesthouse - A Guesthouse in Lisbon | English | ISCTE-IUL | 2017 | 2018 |
| Maria Beatriz Nogueira Abdo | Dr. Cana - The Business Plan for an Agriculture Consultancy Idea in Brazil | English | ISCTE-IUL | 2017 | 2018 |
| Patrícia Raquel dos Santos Cadete | MARKETING PLAN: FraudProof, A SaaS Anti-Fraud Solution For The Digital Advertising Industry | English | ISCTE-IUL | 2017 | 2018 |
| Ana João Pedrosa Isidoro | From bricks to clicks: Go Natural's supermarket online store | English | ISCTE-IUL | 2017 | 2018 |
| Cláudia Sofia Costa Carocha | Building Global Innovators Marketing Plan - A start-ups Accelerator in the Portuguese Market | English | ISCTE-IUL | 2017 | 2018 |
| Joana Patrícia de Oliveira Carvalho | Atração de novos talentos através de um Programa de Embaixadores | English | ISCTE-IUL | 2017 | 2018 |
| Joana Margarida Dinis Pereira Conde Cabral | Caso Pedagógico: Analisar a Implementação de uma Estratégia de Gamification no Modelo de Avaliação de Desempenho da Novabase | Portuguese | ISCTE-IUL | 2018 | 2018 |
| Vera Lídia Ventura Lopes | Extensão da Marca Nutella: Lançamento do Snack Nutella & Go | Portuguese | ISCTE-IUL | 2018 | 2018 |
| Maria Santos Silva Botelho Neves | Delta Q - A brand extension to compete in a new segment | English | ISCTE-IUL | 2014 | 2018 |
| Flávia Filipa Alberto Gomes | Plano de Marketing 2017 - Lançamento da marca TH Clothes no mercado espanhol | Portuguese | ISCTE-IUL | 2015 | 2016 |
| Arthur Jacques André Levy | Craeting a Poutine Food Truck: Tabersnack | English | ISCTE-IUL | 2015 | 2016 |
| Laura Sofia Neves Ferreira | Desperados: Creating Regular Consumers in the Portuguese Market | English | ISCTE-IUL | 2014 | 2016 |
| Duarte Nuno da Branca Henriques | Plano de Marketing - Delta Cafés. Lançamentod e um Produto Social | Portuguese | ISCTE-IUL | 2015 | 2016 |
| Agata Sosnowska | Business Plan.The Kite Bus AustraliaBusiness Plan.The Kite Bus Australia | English | ISCTE-IUL | 2015 | 2016 |
| Joana Isabel Dias Serrano | Internationalization Expansion of a Portuguese Web-to-Print Company | English | ISCTE-IUL | 2012 | 2013 |
| João Pedro Lebre Pereira | Brand Reputation and Crisis Management: Playstation Network Case Study | English | ISCTE-IUL | 2011 | 2012 |
