Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 2º | Omnichannel Experiences | Post Graduation Program in Marketing Management; | Yes |
| 2025/2026 | 1º | International Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2024/2025 | 2º | Omnichannel Experiences | Post Graduation Program in Marketing Management; | Yes |
| 2024/2025 | 1º | International Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2024/2025 | 1º | Marketing Management for Executives | Master Degree in Applied Management; | Yes |
| 2023/2024 | 2º | International Business | -- | No |
| 2023/2024 | 2º | Omnichannel Experiences | Post Graduation Program in Marketing Management; | Yes |
| 2023/2024 | 2º | Do Local ao Global: Estratégias de Internacionalização de Produtos | Other programme in Pós graduação em Placebranding e Placemarketing; | Yes |
| 2023/2024 | 2º | Webinar Placebranding E Placemarketing | Other programme in Pós graduação em Placebranding e Placemarketing; | No |
| 2023/2024 | 2º | The Customer at the Center of the Banking Business | -- | No |
| 2023/2024 | 1º | Marketing Management and Planning | -- | Yes |
| 2023/2024 | 1º | Marketing Management for Executives | Master Degree in Applied Management; | Yes |
| 2022/2023 | 2º | Marketing Management and Planning | -- | No |
| 2022/2023 | 2º | International Business | -- | No |
| 2021/2022 | 2º | Marketing Management and Planning | -- | Yes |
| 2021/2022 | 2º | International Marketing | Post Graduation Program in Marketing Management; | No |
| 2021/2022 | 2º | International Business | -- | Yes |
| 2021/2022 | 1º | Applied Marketing Management | -- | Yes |
| 2021/2022 | 1º | Operational Marketing | Bachelor Degree in Marketing Management; | No |
| 2020/2021 | 2º | International Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2020/2021 | 2º | International Business | -- | No |
| 2020/2021 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2019/2020 | 2º | Doing Business Internationally | -- | No |
| 2019/2020 | 2º | International Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2019/2020 | 2º | Marketing Management | -- | No |
| 2019/2020 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2018/2019 | 2º | Doing Business Internationally | -- | No |
| 2018/2019 | 2º | Marketing Management | -- | No |
| 2018/2019 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2017/2018 | 2º | Doing Business Internationally | -- | No |
| 2017/2018 | 2º | Retail Marketing | Bachelor Degree in Marketing Management; | No |
| 2017/2018 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2016/2017 | 2º | Doing Business Internationally | -- | No |
| 2016/2017 | 2º | Globalization and International Business | -- | No |
| 2016/2017 | 2º | Marketing Management | -- | No |
Teaching Activities
Supervisions
M.Sc. Dissertations (24)
Ongoing (9)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Linda Andreia Silvestre Cunha | Plano de Negócios | Developing | Iscte | 2025 | |
| Carolina Barros Peixeiro | Marketing Plan for Ivory Therapy: How Complementary Psychological Therapy Sessions Shape Brand Perception and Drive Client Acquisition | Developing | Iscte | 2025 | |
| Andreia Filipa Abrantes Meneses | MyM App Marketing Plan for Senior Audiences | Developing | Iscte | 2025 | |
| Mauro Alexandre Matos de Sousa | Projeto Empresa Internacionalização consultora Bridge351 para o mercado da Dinamarca | Developing | Iscte | 2024 | |
| Ana Carina Fernandes Soares da Motta e Oliveira | Integrated Marketing Communication Strategy for the company Zoetis Portugal, Lda. | Developing | Iscte | 2024 | |
| David Marques Barreiros | Business Plan - BLNK | Developing | Iscte | 2024 | |
| Beatriz Soares Cardoso | The impact of branding on consumer perception of international organizations | Developing | Iscte | 2024 | |
| Filipa Daniela Fraga Gil | Plano de negócio - ótica especializada em saúde visual infantil | Developing | Iscte | -- | |
| Mariana Saramago Mota | Plano de Negócios |Agência de Marketing Digital | Developing | Iscte | -- |
Concluded (15)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Cláudia Susana Dias Carmona de Carvalho | Business Plan: An Online Fashion Store for Generation Z | Portuguese | Iscte | 2024 | 2025 |
| Liang Bing | Business Development Plan for CJ Cultural Communication Limited | English | Iscte | 2025 | 2025 |
| Jie Lan | Commercial Development Plan for Oriental Yuhong Company - Construction Sector | English | Iscte | 2025 | 2025 |
| Linxia Wu | Post-Pandemic Marketing Plan for Company H - Real Estate B2B | English | Iscte | 2025 | 2025 |
| Li Qingyi | Business Development Plan of Shanghai A Real Estate Company - Real Estate Sector | English | Iscte | 2025 | 2025 |
| Huanhuan Cheng | International Business Development Plan for Shanghai S Machine Trading Company | English | Iscte | 2025 | 2025 |
| Zhiyuan Xiang | Internationalization and Business Development Plan for Naweida in North America | English | Iscte | 2025 | 2025 |
| Jieling Shen | Research on the Path of Promoting High-Quality Development of Camping Tourism in China | English | Iscte | 2024 | 2024 |
| Mariana Romão Correia Pereira | Bibliometric Analysis: Customer Service Experience in Retail Stores | English | Iscte | 2023 | 2023 |
| Maria Francisca Silva Carvalho Bernardino | Exploring the Challenges and Opportunities of Big Data in SMEs: A Bibliometric Analysis | English | Iscte | 2023 | 2023 |
| André Filipe Geraldes Barba Fernandes Rodrigues | Understanding performance through organizational culture | English | Iscte | 2019 | 2019 |
| José Maria Elias Duarte | DESIGNING A FOOD-AS-A-SERVICE BUSINESS: MK | English | Iscte | 2019 | 2019 |
| João Pedro Inácio Paulico | Legion Business Plan - An online clothes company | English | Iscte | 2018 | 2019 |
| Zhang Tianyuan | TELECOM CUSTOMER SEGMENTATION AND PRECISE PACKAGE DESIGN BY USING DATA MINING | English | Iscte | 2017 | 2018 |
| Tomás Miguel Felgueiras Antunes Pedro Carvalhas | Marketing Plan - The Launching of a Tourism Agency for the Surf Market | English | Iscte | 2012 | 2013 |
M.Sc. Final Projects (68)
Ongoing (14)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Cláudia Susana Martins Liberato | Marketing Plan for the Launch of a New Integrated Beauty Store Concept: “Beauty Lab” | Portuguese | Delivered | Iscte | 2025 |
| Patrícia Margarida Soeiro Neto | Dissolving Pulp for Sustainable Nitrocellulose: Marketing Plan | Portuguese | Delivered | Iscte | 2025 |
| Zijie Wang | Business plan for a new small drone manufacturer | English | Delivered | Iscte | 2025 |
| Fan Xu | Business Development Plan of F Company's Cat Food Products | English | Developing | Iscte | -- |
| Xin Zhang | Business Development Plan of Company D new sales channels | English | Developing | Iscte | -- |
| Fernando Adalberto Rodrigues dos Santos | Development of a Marketing Plan for a Pigeon Products Online Store: Growth and Customer Loyalty Strategies | Developing | Iscte | 2024 | |
| Adérito José Ortelá | Business Plan – Network of Veterinary Clinics | Developing | Iscte | 2025 | |
| Manuel Ferreira de Carvalho | Business Plan "Asno Cego": Premium Local Accommodation in Montargil | Developing | Iscte | 2025 | |
| Mónica Filipa Conceição Rodrigues Prudente | Lançamento de um novo produto saudável: Caso Bimbo Donuts Portugal | Developing | Iscte | 2025 | |
| Ana Cláudia Leal Gomes | Launch of a new reward system | Developing | Iscte | 2025 | |
| Joaquim António Marques Amaral | LeadTrains Bussiness plan - Education and professional training sector | Developing | Iscte | 2025 | |
| Dinis Manuel Nogueira Leite | Marketing Plan Salva Vidas – Vending Sector | Developing | Iscte | 2025 | |
| Luís Filipe Pereira da Silva | VPAP Marketing Plan. | Developing | Iscte | 2025 | |
| Paula Soraya de Carvalho e Azevedo Teixeira | Plano de Marketing | Developing | Iscte | 2024 |
Concluded (54)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Cui Zhao | CHEERY Internationalization Plan in the Nigerian market | Portuguese | Iscte | 2024 | 2025 |
| Filipa Margarida Fernandes Alves | Launch of a car insurance for electric vehicles | Portuguese | Iscte | 2024 | 2025 |
| Xin Zhang | Plan to develop new sales channels of Company D | English | Iscte | 2025 | 2025 |
| Fan Xu | Marketing Plan for Enhancing the Digital Strategy of F Company's Cat Food Products | English | Iscte | 2025 | 2025 |
| Aríete de Jesus da Silva Rebelo | Marketing Plan for Medicine Course at FCS - Faculty of Health Sciences at UPRA - Private University of Angola | Portuguese | Iscte | 2024 | 2025 |
| Suo Dequan | Strategic Analysis and Optimization of Marketing Strategies for K Supermarket in China | English | Iscte | 2024 | 2025 |
| Rita de Sousa Mota | Marketing Plan: Delta Cafés - Launch of new Coffee Blends for Wellness and Health | Portuguese | Iscte | 2024 | 2024 |
| Francisco Alfaia Figueiredo | Marketing Plan – SL Benfica Loyalty Program | Portuguese | Iscte | 2024 | 2024 |
| Yang Jin | Plan to increase sales of JC international freight forwarders | English | Iscte | 2024 | 2024 |
| Li Qingyi | Marketing Plan of Shanghai A Real Estate Leasing Company | English | Iscte | 2024 | 2024 |
| Liang Bing | Plan to increase sales of CJ Cultural Communication Limited | English | Iscte | 2024 | 2024 |
| Linyun Hou | MAC's cosmetics marketing strategy to enter the children's makeup market | English | Iscte | 2024 | 2024 |
| Li Ting | Marketing Plan for a Pet Shop in Shanghai | English | Iscte | 2024 | 2024 |
| Wang Jian | HealthVibe Light Food Initiative: A Blend of Traditional Wisdom and Modern Technology | English | Iscte | 2024 | 2024 |
| Rui Filipe Viola Martinho Brandão | Fagor Industrial Portugal Marketing Plan | Portuguese | Iscte | 2023 | 2024 |
| Artur Georgio Pião Casaca | Business Plan NATUR3 | Portuguese | Iscte | 2023 | 2024 |
| Riyal Amirah San Miguel Carballo | Globecast Asia Marketing Plan | English | Iscte | 2023 | 2023 |
| Huanhuan Cheng | Shanghai S Machine Trading Company International Expansion Plan | English | Iscte | 2023 | 2023 |
| Jie Lan | Research on Optimizing the Marketing Plan of Oriental Yuhong Company after the Epidemic | English | Iscte | 2023 | 2023 |
| Linxia Wu | A Study on Post Pandemic Marketing Strategies for H Comercial Real State Company | English | Iscte | 2023 | 2023 |
| Sebastião Marques Almeida Cardoso Perestrelo | Business Plan in the Digital Marketing Area (100k Digital Marketing Agency) | English | Iscte | 2023 | 2023 |
| Li Chen | Research on the optimization of sales plan of the Drama Digital Technology Company | English | Iscte | 2023 | 2023 |
| Zhiyuan Xiang | Sales of Artificial Flower ? An internationalization plan for Naweida development of e-commerce activity in North America | English | Iscte | 2023 | 2023 |
| Luo Rong | Research report on Hangzhou CP Information Technology Co., Ltd. | English | Iscte | 2023 | 2023 |
| Yang Ye | Application of Digital Marketing in Consumer Goods Industry: A Study on the Effectiveness of Social Media Platforms | English | Iscte | 2023 | 2023 |
| José Roberto Muzziotti Gonçalves | Feasibility analysis for the international expansion of a Venezuelan company dedicated to the production of fertilizers. case Cathequim, C.A. | English | Iscte | 2022 | 2022 |
| Ana Margarida Dias Lourenço | Business plan - Launch of an e-learning platform | English | Iscte | 2021 | 2022 |
| Catarina de Alcântara Luz | Business Plan - Launch of a Kiwi company. | English | Iscte | 2021 | 2022 |
| Cacilda Pinto Fernandes | Internationalization of Progest company into the SADC markets | English | Iscte | 2021 | 2022 |
| Bernardo Saldanha Baptista Pereira | Montaraz Marketing PlanCreating an online butchery | English | Iscte | 2018 | 2020 |
| Maria Madalena Pestana Faria de Campos Pinto | Internal communication and employee engagement: Integration plan for Do It Better | English | Iscte | 2019 | 2019 |
| Nuno Maria Risques Pereira Lupi Caetano | Nike Marketing Plan the Launch of Nike Academy in Portugal | English | Iscte | 2018 | 2019 |
| Rafael Manuel Valente Fernandes de Matos | Ourogal's International Expansion Plan | English | Iscte | 2018 | 2019 |
| Maria Margarida de Andrade Silva | Delta Cafés Marketing Plan - Launching a Green Coffee Blend with Slimming Properties and other Health Benefits | English | Iscte | 2017 | 2019 |
| Catarina César Pinto | Marypaz Marketing Plan - Merchandising Strategies in Footwear Stores | English | Iscte | 2017 | 2019 |
| Borja Corominas Cabrales | MAXSTORE - THE LAUNCH OF A NEW PLATFORM TO GAIN A COMPETITIVE ADVANTAGE | English | Iscte | 2017 | 2019 |
| Rafael Jean Thiebaud | CREATING AN ECOLOGICAL AND RESPONSIBLE MANUFACTURING SURFBOARD COMPANY: MARSHALL HANDPLANES | English | Iscte | 2018 | 2019 |
| Li Jinnan | A BUSINESS PLAN: TCM HEALTH-PRESERVATION CLUB | English | Iscte | 2018 | 2019 |
| Ana João Pedrosa Isidoro | From bricks to clicks: Go Natural's supermarket online store | English | Iscte | 2017 | 2018 |
| Cláudia Sofia Costa Carocha | Building Global Innovators Marketing Plan - A start-ups Accelerator in the Portuguese Market | English | Iscte | 2017 | 2018 |
| Marta Maria Branco dos Santos Ferreira | "Garden 48" Guesthouse - A Guesthouse in Lisbon | English | Iscte | 2017 | 2018 |
| Maria Beatriz Nogueira Abdo | Dr. Cana - The Business Plan for an Agriculture Consultancy Idea in Brazil | English | Iscte | 2017 | 2018 |
| Patrícia Raquel dos Santos Cadete | MARKETING PLAN: FraudProof, A SaaS Anti-Fraud Solution For The Digital Advertising Industry | English | Iscte | 2017 | 2018 |
| Joana Patrícia de Oliveira Carvalho | Atração de novos talentos através de um Programa de Embaixadores | English | Iscte | 2017 | 2018 |
| Joana Margarida Dinis Pereira Conde Cabral | Caso Pedagógico: Analisar a Implementação de uma Estratégia de Gamification no Modelo de Avaliação de Desempenho da Novabase | Portuguese | Iscte | 2018 | 2018 |
| Vera Lídia Ventura Lopes | Extensão da Marca Nutella: Lançamento do Snack Nutella & Go | Portuguese | Iscte | 2018 | 2018 |
| Maria Santos Silva Botelho Neves | Delta Q - A brand extension to compete in a new segment | English | Iscte | 2014 | 2018 |
| Arthur Jacques André Levy | Craeting a Poutine Food Truck: Tabersnack | English | Iscte | 2015 | 2016 |
| Flávia Filipa Alberto Gomes | Plano de Marketing 2017 - Lançamento da marca TH Clothes no mercado espanhol | Portuguese | Iscte | 2015 | 2016 |
| Laura Sofia Neves Ferreira | Desperados: Creating Regular Consumers in the Portuguese Market | English | Iscte | 2014 | 2016 |
| Duarte Nuno da Branca Henriques | Plano de Marketing - Delta Cafés. Lançamentod e um Produto Social | Portuguese | Iscte | 2015 | 2016 |
| Agata Sosnowska | Business Plan.The Kite Bus AustraliaBusiness Plan.The Kite Bus Australia | English | Iscte | 2015 | 2016 |
| Joana Isabel Dias Serrano | Internationalization Expansion of a Portuguese Web-to-Print Company | English | Iscte | 2012 | 2013 |
| João Pedro Lebre Pereira | Brand Reputation and Crisis Management: Playstation Network Case Study | English | Iscte | 2011 | 2012 |
