Marcya Gonzáles-Santiago holds a Ph.D. in Management with a specialization in Marketing from ISCTE-IUL (Portugal), where she was awarded an FCT doctoral scholarship. Her research focuses on marketing, tourism, hospitality, and digital technologies, particularly in the areas of cruise tourism, sustainability, and customer behavior involving AI, VR, AR, and robotics.

She completed her Master’s in International Marketing & Management at ISM University of Management and Economics (Vilnius, Lithuania), after earning her Bachelor’s and Licenciate Degree in Tourism and Hotel Management from Universidad de San Martín de Porres (Lima, Perú).

Before joining academia, she worked in the tourism and hospitality industry for over ten years, primarily in customer service roles at a luxury cruise company. This experience led to her first scientific publication in 2019, examining the influence of blogs on cruise passenger behavior.

Marcya is a published author and reviewer for scientific journals and has presented her research at international conferences such as IBIMA, Euromed, AMA (American Marketing Association), and RMER. She contributes to higher education through teaching, lectures and academic collaborations in marketing, technology, sustainability, and various areas of tourism— particularly cruise tourism —  as well as through the supervision of master’s students in Hospitality & Tourism Management and giving invited lectures to PhD students in research and publication courses at ISCTE-IUL. Also, she is currently an assistant professor (professora auxiliar) at Universidade Europeia (Portugal).