Maria Santos is Professor on Marketing and member of Business Research Unit (BRU-IUL. She holds a PhD in Management Science, focused on Services Marketing from IAE d'Aix-Marseille III (France). She lectures Marketing Management and Services Marketing at several courses of IBS, as well as Marketing for Technologies at the School of Technology and Architecture (ISTA). As supervisor of PhD, DBA China-ISCTE and Master international students, research have been applied to sustainable consumption and tourism, mega-events, service quality. and entrepreneurial marketing. Internationally, she is member of the Scientific Committee of the Iberoamerican Journal of Strategic Management (RIAE/IJSM), and she taught at the EU TREPAN Program, a joint initiative between ISCTE-IUL and the University of Craiova. Previously, Maria Santos was a co-founder of the Marketing Research Center, GIEM-ISCTE, having been its President from 1997 to 2006. Under GIEM, she coordinated the organization of 4 editions of the Portuguese Service Marketing Conference (1997, 1998, 2002, 2005), which counted on the contribution of leading experts such as Christopher Lovelock (US), Evert Gummesson (Sweden), Mark Casson (Reading, UK), Pierre Eiglier (France), Benny Bricmont (Canada) and David Stokes (Kingston University).