Ciência-IUL    Autores    Maria-Conceição Santos    Currículo
Resumo CV

Maria Santos is Professor on Marketing and member of Business Research Unit (BRU-IUL. She holds a PhD in Management Science, focused on Services Marketing from IAE d'Aix-Marseille III (France). She lectures  Marketing Management and Services Marketing at several courses of IBS, as well as Marketing for Technologies at the School of Technology and Architecture (ISTA).  As supervisor of  PhD, DBA China-ISCTE and Master international students, research have been applied to sustainable consumption and tourism, mega-events, service quality. and entrepreneurial marketing. Internationally, she is member of the Scientific Committee of the Iberoamerican Journal of Strategic Management (RIAE/IJSM),  and she taught at the EU TREPAN Program, a joint initiative between ISCTE-IUL and the University of Craiova. Previously, Maria Santos was a co-founder of the Marketing Research Center, GIEM-ISCTE, having been its President from 1997 to 2006. Under GIEM, she coordinated the organization of 4 editions of the Portuguese Service Marketing Conference (1997, 1998, 2002, 2005), which counted on the contribution of leading experts such as Christopher Lovelock (US), Evert Gummesson (Sweden), Mark Casson (Reading, UK), Pierre Eiglier (France), Benny Bricmont (Canada) and David Stokes (Kingston University).

Qualificações Académicas
Universidade/Instituição Tipo Curso Período
Babson College, Boston, USA
Curso de Especialização Técnica "Symposia for Entrepreneurship Educators", an advance course for Educators from Babson College, Boston, US. 2009
UCLA, California, USA
Acção de Formação Guest Visitor Assistant Professor at UCLA, California, US from January until July. 2000
Institut D'Administration des Entreprises de l' Université de Droit, d'Economie et des Sciences d'Aix-Marseille III
França
Doutoramento Organização e Gestão de Empresas 1990 - 1995
ISCTE-Instituto Universitario de Lisboa
Portugal - Lisboa
Mestrado Mestrado em Gestão de Empresas 1990
Institut D'Administration des Entreprises de l' Université de Droit, d'Economie et des Sciences d'Aix-Marseille III
França
Diploma de Estudos Avançados D.E.A. en Sciences de Gestion 1988 - 1989
ISCTE-IUL - Instituto Superior Ciências Trabalho e da Empresa
Licenciatura Organização e Gestão de Empresas 1983
Áreas de Investigação
Marketing de Serviços.
Marketing turistico - festivais, eventos e sustentabilidade
consumo inteligente e cidades inteligentes
Marketing verde e consumo sustentável
marketing do empreendedor e crowdfunding
Marketing para produtos tecnológicos e sociais
Economia e Gestão Ciências Sociais