Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 2º | Services Marketing | -- | Yes |
| 2025/2026 | 1º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management; | Yes |
| 2024/2025 | 2º | Services Marketing | -- | Yes |
| 2024/2025 | 1º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management; | Yes |
| 2023/2024 | 2º | Services Marketing | -- | Yes |
| 2023/2024 | 1º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management; | Yes |
| 2022/2023 | 2º | Services Marketing | -- | Yes |
| 2022/2023 | 1º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management; | Yes |
| 2021/2022 | 2º | Services Marketing | -- | Yes |
| 2021/2022 | 1º | Marketing for Technology | -- | Yes |
| 2021/2022 | 1º | Marketing Management | -- | No |
| 2020/2021 | 2º | Marketing Management | -- | No |
| 2020/2021 | 2º | Services Marketing | -- | Yes |
| 2020/2021 | 2º | Operational Marketing | Bachelor Degree in Management; | No |
| 2020/2021 | 1º | Marketing for Technology | -- | Yes |
| 2020/2021 | 1º | Marketing Management | -- | No |
| 2019/2020 | 2º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management; | Yes |
| 2019/2020 | 2º | Services Marketing | -- | Yes |
| 2019/2020 | 1º | Marketing Management | -- | No |
| 2018/2019 | 2º | Marketing for Technology | -- | Yes |
| 2018/2019 | 2º | Marketing for Technology | -- | Yes |
| 2018/2019 | 2º | Services Marketing | -- | Yes |
| 2017/2018 | 2º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management; | Yes |
| 2017/2018 | 2º | Services Marketing | -- | Yes |
| 2017/2018 | 1º | Marketing Management | -- | No |
| 2016/2017 | 2º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management (PL); Bachelor Degree in Computer Science and Business Management; | Yes |
| 2016/2017 | 1º | Marketing Management | -- | No |
| 2015/2016 | 2º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management (PL); Bachelor Degree in Computer Science and Business Management; | Yes |
| 2015/2016 | 2º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management (PL); Bachelor Degree in Computer Science and Business Management; | Yes |
| 2015/2016 | 1º | Marketing Management | -- | No |
| 2015/2016 | 1º | Marketing Management | -- | No |
| 2014/2015 | 2º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management (PL); Bachelor Degree in Computer Science and Business Management; | Yes |
| 2014/2015 | 2º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management (PL); Bachelor Degree in Computer Science and Business Management; | Yes |
| 2014/2015 | 1º | Marketing Management | -- | No |
| 2013/2014 | 2º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management (PL); Bachelor Degree in Computer Science and Business Management; | Yes |
| 2013/2014 | 2º | Marketing for Technology | Bachelor Degree in Computer Science and Business Management (PL); Bachelor Degree in Computer Science and Business Management; | Yes |
| 2013/2014 | 1º | Marketing Management | -- | No |
Teaching Activities
Supervisions
Ph.D. Thesis (24)
Ongoing (7)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Mac Vai Iun | Marketing Development in South China: Exploratory Research of Its Current Status, Antecedents and Consequences | English | Developing | Iscte | -- |
| Tang Dihua | Quality Construction of Small-sized Catering Enterprises for Home-based Elderly Care in Yangzhou | English | Developing | Iscte | 2022 |
| Ondino de Almeida Freire dos Santos | The Religion Impact on Development of a Tourism Destination: The Case of Quissama in Angola | English | Developing | Iscte | 2022 |
| Leonardo Augusto Carneiro Carvalho | Teenager´s influence in the choice of their private school: a study in the Brazilian context | English | Developing | Iscte | 2022 |
| Leonardo Augusto Carneiro Carvalho | English | Developing | Iscte | -- | |
| Ondino de Almeida Freire Dos Santos | English | Developing | Iscte | -- | |
| Tang Dihua | English | Developing | Iscte | -- |
Concluded (17)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Yu Zheng | The Influence of Psychological Contract on Customer Loyalty in the Context of Medical Service: Evidence from Chongqing, China | English | Iscte | 2023 | 2024 |
| Zhong Liang | Approach to C2F2C (Customer to Factory to Customer) Strategy: A Case Study of the Fanqing Furniture Company | English | Iscte | 2015 | 2020 |
| Shang Jun | Involvement and determinants of ancient towns as tourist destinations: a case study of Wuzhen, China. | Iscte | 2014 | 2019 | |
| He Qibing | The relationship between return service recovery and purchase intention of consumers in online shopping | Iscte | 2015 | 2019 | |
| JIANG Xiaoping | English | Iscte | -- | 2016 | |
| Jiang Xiaoping | Brand as a Driving Force for Small and Micro Businesses in China | Iscte | 2014 | 2016 | |
| Manuel José Marques Batista | Portuguese | Iscte | -- | 2015 | |
| Manuel José Marques Batista | A certificação de alimentos orgânicos - Influência na decisão de compra do consumidor ecologicamente consciente | Iscte | 2007 | 2015 | |
| Virginia Aveiro | Portuguese | Iscte | -- | 2013 | |
| Fu Meihua | English | Iscte | -- | 2013 | |
| Fu Meihua | Business Model Design Based on Value Chain: The Case of Chengdu SYIMC | English | Iscte | 2011 | 2013 |
| Virginia da Ascenção Almeida Madeira de Gouveia Aveiro | A perceção e o nível de congruência dos valores da marca corporativa dos colaboradores e clientes | Portuguese | Iscte | 2008 | 2013 |
| Wang Yingjie | Costumer value assessment of Sichuan mobile | English | Iscte | 2011 | 2012 |
| Ana Paula Gonçalves C. Henriques de Carvalho Queiroga Santos | Orientações Estratégicas e Performance: Efeitos Sinérgicos e Seu Impacto no Desempenho dos Estabelecimentos Hoteleiros em Portugal | Portuguese | Iscte | -- | 2006 |
| Bráulio Alexandre Barreira Alturas | Venda Directa: Determinantes da Aceitação do Consumidor | Portuguese | Iscte | -- | 2005 |
| Andrew Peter de Lancastre | O Relacionamento Comprador-fornecedor. as Percepções dos Determinantes da Cooperação no Contexto de Mercado Electrónico | Portuguese | Iscte | -- | 2005 |
| Zhang Liong | C2F2C Mode of Furnishing Customization | English | Iscte | 2017 |
M.Sc. Dissertations (41)
Ongoing (5)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| João Pedro Nunes dos Santos Osório Gonçalves | The Transfer of Coolness: How Music Artist Endorsements Shape Brand Coolness and Consumer Responses in the Fashion Industry | English | Delivered | Iscte | 2024 |
| Guido Giuseppucci | The sustainable paradox of luxury fashion: “balancing exclusivity and inclusivity” | Developing | Iscte | 2025 | |
| Ana Rita Amaro Marques | Comportamento do Consumidor em Marcas Próprias: Uma Abordagem Analítica no Retalho Alimentar Português | Developing | Iscte | 2025 | |
| Diogo Alexandre Ferreira Sardinha | Marketing strategies in digital journalism: comparative study between classic newspapers and independent newspapers to build public loyalty | Developing | Iscte | 2024 | |
| Gu Tong | The effect of Incentive advertising in mobile games | Developing | Iscte | 2024 |
Concluded (36)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Márcia Henriques Pimentel Jerónimo | Analysis of Food Donations: The Impact of Economic, Social and Demographic Conditions | Portuguese | Iscte | 2024 | 2025 |
| Ma Jindi | Beauty Product Online Purchasing Behavior Between Guangzhou and Macau Consumers: A Study Based on TAM | English | Iscte | 2024 | 2024 |
| Francisco Teixeira Santos | How do brand credibility and personal involvement influence consumers' green brand trust inthe presence of greenwashing? | English | Iscte | 2024 | 2024 |
| Veronika Bakhchevan | Impact of war-crisis perception on consumer purchasing behaviour: the case in Odesa of consumers' segmentation | English | Iscte | 2024 | 2024 |
| João Baptista Tavares Moreira | The Impact of Tourism on Residents' Subjective Well-Being: The Case of the Belém Neighborhood, in Lisbon | Portuguese | Iscte | 2024 | 2024 |
| Claudia Mondini | Theme Hotels strategy: customers? visit intention and willingness to pay more | English | Iscte | 2023 | 2023 |
| Beatriz Franco Henriques Malta da Silveira | Consumer-brand Relationships in the Eurovision Song Contest, a Study on the Outcomes of Brand Love | English | Iscte | 2023 | 2023 |
| Marisol Ley Lozano | Residents? perceptions of social benefits and costs of the Oktoberfest festival in Munich | English | Iscte | 2023 | 2023 |
| Bárbara Teixeira Fernandes Garcez da Costa | O papel dos Influencers na intenção de compra sob a esfera do envolvimento com o produto | English | Iscte | 2022 | 2022 |
| Jorge Miguel Santiago Polido | HOW RESIDENTS' SUBJECTIVE WELL-BEING AND BENEFIT/COST PERCEPTIONS IMPACT ON THEIR SUPPORT TOWARDS A MUSIC FESTIVAL | English | Iscte | 2021 | 2022 |
| Diogo Alberto Pereira Figueiredo | The impact of consumption characteristics on users' perception: Television and film Content | Portuguese | Iscte | 2022 | 2022 |
| Wang Zihan | The influence of TikTok on tourism destination decision in the post-pandemic era | English | Iscte | 2021 | 2022 |
| Pedro Fernandes de Sales Vieira | A Multidimensional Explanation of Time Spent Listening to Audiobooks | English | Iscte | 2021 | 2022 |
| Ziru Hong | The Influence of Online Celebrity Live Streaming E-commerce on Consumers ' Purchase Intention | English | Iscte | 2021 | 2022 |
| Beatriz Bandeira da Silva Caniço | Customer company role on the criteria formulation of the Mystery shopper | English | Iscte | 2021 | 2022 |
| Caroline Bertout | Towards a Sustainable Fashion Industry: Determinants to French Millennials? Buying Intention of Second-Hand Clothes | English | Iscte | 2021 | 2022 |
| Philippe Charles-Louis Fernand Coulombier | Online Gaming Platform Choice as a Moderator Between Social Interaction or Time Flexibility and Continuous Purchase Intention: The case of Fortnite | English | Iscte | 2022 | 2022 |
| Irfan Dwikinanda | Brand coolness effects on Brand Love, Purchase Intention and Word of mouth: Application to Indonesian Women Modest Sportswear | English | Iscte | 2021 | 2022 |
| Anna Caterina Mustacchi | Trust and Social Customer Relationship Management Consequences on donor's intention to donate via social media | English | Iscte | 2021 | 2021 |
| Mariana Helena Almeida Ferreira Gomes | Online resale of luxury goods- The new luxury | English | Iscte | 2020 | 2021 |
| Vera Faßbender | The determinants for Continuance Intention in Mobile Fitness Apps adopting a Gamification approach | English | Iscte | 2021 | 2021 |
| Éilis Gillespie | Can a visit to a Simulated Tourism Environment substitute the impulse to travel and experience the 'real thing'?The Case of The World Showcase at Disney's EPCOT | English | Iscte | 2021 | 2021 |
| Eleni Papadopoulou Melea | Film Festivals towards a hybrid form: challenges and opportunities | English | Iscte | 2021 | 2021 |
| Natalya Getman | Developing a Digital Nomads Destination from the Ground Up | English | Iscte | 2021 | 2021 |
| Léna Morgane Adam | THE INFLUENCE OF DIGITAL TRANSFORMATION ON THE MUSIC INDUSTRY | English | Iscte | 2020 | 2020 |
| Carla Patrícia Nobre Marques Carvalho | Airport Management Strategies in Recovery the Air Flight Disruption: The Case in the Lisbon Humberto Delgado Airport | English | Iscte | 2018 | 2019 |
| Laure Marguerite Suzanne Evrard | The Search Engine Marketing Strategy (SEM) in e-tourism : a case study of the French OTA (Online Travel Agency) Voyage Privé | English | Iscte | 2018 | 2018 |
| Marta Sofia Vitorino Galinha | Marcas de Luxo e Fatores que Influenciam a sua Compra na Recessão Económica | Portuguese | Iscte | 2015 | 2016 |
| Tiago Miguel Teixeira Campos Silva | Determinantes do Sucesso do Crowdfunding: O caso da plataforma portuguesa PPL | Portuguese | Iscte | 2015 | 2016 |
| Joana Filipa Inácio Pereira | A Qualidade do Serviço de Saúde como Determinante da Satisfação e da Lealdade: A perspectiva dos utentes dos hospitais privados | Portuguese | Iscte | 2014 | 2015 |
| Angelica Maria Caceres Hurtado | Wine Market in Colombia:An opportunity for portuguese wine producers/exporters | English | Iscte | 2013 | 2015 |
| Pedro Henrique Mendes Palmeiro | The Contribution of 360 Deals of the Recorded Music Industry | English | Iscte | 2012 | 2013 |
| Cláudia Sofia da Cruz Rita | Da Reclamação de Clientes à Recuperação do Serviço | Portuguese | Iscte | 2011 | 2012 |
| Robson Feijó Baptista | Influência Sócio-Econômica na Satisfação e Lealdade no Comércio de Varejo do Rio de Janeiro | Portuguese | Iscte | 2008 | 2011 |
| Vânia Catarina da Costa Vicente | Transição para a vida adulta:segmentação de jovens europeus. | Portuguese | Iscte | 2008 | 2009 |
| Joana Martinho Ricardo | Perfis e atitudes dos jovens adultos: análise comparativa entre Portugal e a Polónia. | Portuguese | Iscte | 2008 | 2009 |
M.Sc. Final Projects (21)
Concluded (21)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Rita Pina Fialho | Emerging market trends as a driver for a new product range in a traditional business: Blended Meat Marketing Plan for Montaraz | English | Iscte | 2021 | 2022 |
| Miguel Monteiro Reis | Communication Plan: Attracting upscale tourism to El Corte Inglés, the Lisbon Store | English | Iscte | 2020 | 2020 |
| Ana Catarina Lopes Mateus | The Effects of Store Atmospherics on the Clients? Rebranding Perception and Satisfaction Level | English | Iscte | 2019 | 2019 |
| Maëva Alexia Pepin | EcoMegot Communication Plan: Using creative and impactful strategies for the greater good | English | Iscte | 2019 | 2019 |
| Carlota Maria de Matos Taquenho Galiano Tavares | The Relation Between the Music Festival Brand Equity & The Intention to Visit the Host CityThe Cases of Eurovision & Nos Alive in Lisbon | English | Iscte | 2018 | 2018 |
| Inês de Melo Azevedo Noronha Galvão | Plano de Marketing para a marca Kaffa para o lançamento de um novo produto | Portuguese | Iscte | 2018 | 2018 |
| Ana Filipa Vaz Almeida da Silva | Consumo de Conteúdos Musicais e de Filmes/Séries Online: Comparação entre Portugal e Europa dos 15 | English | Iscte | 2015 | 2017 |
| Francisca Maria Pacheco Pinto Remédios | Effects of Rebranding on Brand Equity - Pestana Hotel Group | English | Iscte | 2015 | 2016 |
| Eugénio Manuel Pinho da Costa | A Realidade Aumentada em Aeroportos: Estudo de atractividade para um novo produto | Portuguese | Iscte | 2013 | 2015 |
| Paul Tavares | An Innovative Food Truck Chain, Strategic Planning Inspired from a Lean Start up Methodology | English | Iscte | 2014 | 2015 |
| Catarina da Franca Monteiro de Carvalho | Plano de Comunicação para o Lançamento do Serviço VIP Pintura da DYRUP | Portuguese | Iscte | 2012 | 2013 |
| Andreia Vazão Miguel | Challenges faced by a Portuguese IT company on the decision of entering and competing in international Markets | English | Iscte | 2012 | 2013 |
| Filipa Daniela Oliveira Ramalho | Plan for the Nonprofit Organization Acreditar in Coimbra | English | Iscte | 2012 | 2013 |
| Gonçalo Martins de Carvalho | Plan for Club Med Portugal - A vacation resorts company | English | Iscte | 2011 | 2012 |
| Maria João Sabino Barreto de Lara | Influência da Certificação Ambiental no Processo de Decisão de Compra | Portuguese | Iscte | 2011 | 2012 |
| Carlos Manuel Ferreira de Almeida Fonseca | Aplicação dos Princípios Lean ao Sistema | Portuguese | Iscte | 2011 | 2012 |
| Melissa Anne Centurio Lopes | Building an Integrated Communication Strategy for Spausa Portugal - A Beauty Care Line in the Portuguese Market | English | Iscte | 2011 | 2012 |
| Andreia Filipa Proença Pina | O Visionamento de Filmes em Casa e na Sala de Cinema. | Iscte | 2010 | 2011 | |
| Sara Margarida da Silva Oliveira Forte Midões | O Impacto da Congruência entre os Valores da Marca Institucional e os Valores Pessoais na Comunicação Externa da Marca Pelos Colaboradores | Portuguese | Iscte | 2009 | 2011 |
| Inês Acabado Loureiro Luz | A Utilização da Internet em Casa: Uma avaliação da Influência das Crianças. | Portuguese | Iscte | 2009 | 2010 |
| Maria Amélia Gaspar Mota Correia | O papel do contact center no relacionamento com o cliente: Perspectiva dos operadores de televendas. | Portuguese | Iscte | 2008 | 2010 |
