Marjan S. Jalali is Associate Professor at the ISCTE Business School of the University Institute of Lisbon, and researcher at the Business Research Unit (BRU-IUL). She holds a BA in Economics and Management from the University of Oxford; a MA in Organisation Studies from the university of Warwick; and a PhD in Management from the University of Sydney. Some of her works have been published nationally and internationally, in journals such as the Journal of Business Research and the International Journal of Information Technology and Decision Making. She is on the editorial board member of the Global Business and Economics Review, and managing editor of the International Journal of Management Science and Information Technology. Her research interests include social marketing, consumer behaviour, multiple criteria decision analysis, and strategic decision making.