Português
| Type of Organization/Coordination | Event Type | Event Title | Organizer | Period |
|---|---|---|---|---|
| Member of scientific event committee | Conference | 9th International XR-Metaverse Conference - Where Reality Meets Imagination | IAITI | 2024 |
| Member of scientific event's organizing committee | Conference | 7th International XR Conference - Extended Realities (XR) in Times of Crisis | Iscte; Manchester Metropolitan University | 2022 |
| Member of scientific event's organizing committee | Conference | 7ª Conferência Internacional XR | 2022 | |
| Member of scientific event's organizing committee | Conference | 6th International Conference of AR/VR, Immersive Tech and the Future of Smart Cities | IAITI | 2020 |
| Member of scientific event's organizing committee | Conference | Exploring the Future of Management: Facts, Fashion and Fado | Euram | 2020 |
Organization/Coordination of Events
Awards
| Award Description | Year |
|---|---|
| Best Professor in PG Top Management Hospitality and Tourism, INDEG - Executive Education | 2017 |
| Best Professor in PG Top Management Hospitality and Tourism, INDEG - Executive Education | 2016 |
External Professional Activities
| Employer | Country | Description | Period |
|---|---|---|---|
| Lusiada University (Faculty of Economics and Business Sciences) | Portugal (Lisboa ) | Assistant Professor | Since 2024 |
| European University (Faculty of Social Sciences and Technology) | Portugal (Lisboa ) | Invited Assistant Professor | 2023 - 2024 |
| IADE | Portugal (Lisboa ) | Invited Assistant Professor | 2022 - 2023 |
| ISCTE - GIEM | Portugal (Lisboa ) | Executive Director | 2005 - 2008 |
| ESCS (Marketing) | Portugal (Lisboa ) | Invited Lecturer | 1997 - 2001 |
| ISCTE (Marketing, Operations and General Management ) | Portugal (Lisboa ) | Invited Lecturer | 1997 |
Diffusion Activities
| Activity Type | Event Title | Activity Description | Year |
|---|---|---|---|
| Talk/Conference in public diffusion event | Digital transformation in attraction, recruitment and retention processes | Speaker at the Conference of the Human Resource Management Bachelor at Lusófona University | 2023 |
| Participation in general diffusion news tv show | It's a brand's war against Russia | Participation in the TV news of RTP3 | 2022 |
| Coordination of knowledge diffusion event | Brands belong to consumers | CNN Portugal - comment on the response of brands to the conflict between Russia and Ukraine | 2022 |
| Publication in general diffusion news outlet | The weight of the consumer in the war of brands against the invader | APAN on view - Opinion Article | 2022 |
| Publication in general diffusion news outlet | It's a brand's war against Russia. | Program on Radio Observador: "It's a war of brands against Russia" Companies cut ties with Russia. Mónica Mendes Ferreira points to the "responsibility of moving public order". | 2022 |
| Publication in general diffusion news outlet | Pink rate. Why is buying products for women more expensive than for men? | CNN Portugal review | 2022 |
| Publication in general diffusion news outlet | The consumer's weight in the war of brands against the invader | The subject of the article is an analysis of how big brands are reacting to the war in Ukraine. Bearing in mind the importance of brands having an agenda that speaks of values, causes and activism, it is important to assess the position that brands take in this war. | 2022 |
| Talk/Conference in public diffusion event | Digital transformation in museums: Impacts on the visitor's experience and the reach of the brand. | Speaker at the conference of the Musseum project of the Lusófona University with the topic Strategic Marketing in Cultural Tourism | 2019 |
