Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 2º | Marketing Fundamentals | Bachelor Degree in Management; | No |
| 2025/2026 | 2º | Marketing Communication | -- | Yes |
| 2025/2026 | 1º | Marketing Fundamentals | Bachelor Degree in Finance and Accounting; | No |
| 2024/2025 | 2º | Marketing Communication | -- | Yes |
| 2024/2025 | 1º | Marketing Management | -- | No |
| 2024/2025 | 1º | Integrated Marketing Communication | Bachelor Degree in Marketing Management; | Yes |
| 2023/2024 | 2º | Blended Comunication | -- | Yes |
| 2023/2024 | 2º | Marketing Communication | -- | Yes |
| 2023/2024 | 1º | Marketing Management | -- | No |
| 2023/2024 | 1º | Integrated Marketing Communication | Bachelor Degree in Marketing Management; | Yes |
| 2022/2023 | 2º | Blended Comunication | -- | Yes |
| 2022/2023 | 2º | Marketing in Tourism | -- | Yes |
| 2022/2023 | 2º | Marketing Communication | -- | No |
| 2022/2023 | 1º | Marketing Management | -- | No |
| 2022/2023 | 1º | Integrated Marketing Communication | Bachelor Degree in Marketing Management; | No |
| 2021/2022 | 2º | Blended Comunication | -- | No |
| 2021/2022 | 2º | Marketing Communication | -- | No |
| 2021/2022 | 2º | Tools of Marketing Communication | -- | No |
| 2021/2022 | 1º | Marketing Communications | -- | No |
| 2021/2022 | 1º | Integrated Marketing Communication | Bachelor Degree in Marketing Management; | No |
| 2020/2021 | 2º | Blended Comunication | -- | No |
| 2020/2021 | 2º | Tools of Marketing Communication | -- | No |
| 2020/2021 | 1º | Marketing 3.0 | -- | Yes |
| 2020/2021 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2020/2021 | 1º | Integrated Marketing Communication | Bachelor Degree in Marketing Management; | No |
| 2020/2021 | 1º | Distribution Channels | -- | No |
| 2020/2021 | 1º | Marketing Management | Master Degree in Business Administration; | No |
| 2019/2020 | 2º | Blended Comunication | -- | No |
| 2019/2020 | 2º | Tools of Marketing Communication | -- | No |
| 2019/2020 | 1º | Marketing and Brand Management | -- | Yes |
| 2019/2020 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2019/2020 | 1º | Distribution Channels | -- | Yes |
| 2018/2019 | 2º | Brand Management and Marketing Communications | -- | No |
| 2018/2019 | 2º | Blended Comunication | -- | No |
| 2018/2019 | 2º | Tools of Marketing Communication | -- | No |
| 2018/2019 | 2º | Distribution Channels | -- | No |
| 2018/2019 | 1º | Marketing and Brand Management | -- | Yes |
| 2018/2019 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2017/2018 | 2º | Brand Management and Marketing Communications | -- | No |
| 2017/2018 | 2º | Trade Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2017/2018 | 2º | Tools of Marketing Communication | -- | No |
| 2017/2018 | 2º | Distribution Channels | -- | No |
| 2017/2018 | 1º | Marketing and Brand Management | -- | Yes |
| 2017/2018 | 1º | Marketing Management | -- | No |
| 2017/2018 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2016/2017 | 2º | Brand Management and Marketing Communications | -- | No |
| 2016/2017 | 2º | Trade Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2016/2017 | 2º | Business Management | -- | No |
| 2016/2017 | 2º | Marketing Management | -- | No |
| 2016/2017 | 2º | Tools of Marketing Communication | -- | No |
| 2016/2017 | 1º | Marketing and Brand Management | -- | Yes |
| 2016/2017 | 1º | Marketing Management | -- | No |
| 2016/2017 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2015/2016 | 2º | Brand Management and Marketing Communications | -- | No |
| 2015/2016 | 2º | Marketing Management Project 2 | -- | Yes |
| 2015/2016 | 2º | Business Management | -- | Yes |
| 2015/2016 | 2º | Marketing Management | -- | No |
| 2015/2016 | 2º | Tools of Marketing Communication | -- | No |
| 2015/2016 | 1º | Marketing and Brand Management | -- | Yes |
| 2015/2016 | 1º | Estratégia Digital | -- | No |
| 2015/2016 | 1º | Segmentação De Mercado, Marketing Relacional E Gestão Da Experiência Do Cliente | -- | Yes |
| 2015/2016 | 1º | Marketing Estratégico De Serviços Financeiros | -- | Yes |
| 2015/2016 | 1º | Segmentação De Mercado, Marketing Relacional E Gestão Da Experiência Do Cliente_ce | -- | Yes |
| 2015/2016 | 1º | Marketing Management | -- | No |
| 2015/2016 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2014/2015 | 2º | Marketing Management | -- | No |
| 2014/2015 | 2º | Operational Marketing | Bachelor Degree in Management; | No |
| 2014/2015 | 2º | Tools of Marketing Communication | -- | No |
| 2014/2015 | 1º | Marketing Management | -- | No |
| 2014/2015 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
Teaching Activities
Supervisions
M.Sc. Dissertations (75)
Ongoing (18)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Beatriz Cavaleira dos Santos Tavares Pinto | Retailtainment | English | Developing | Iscte | 2021 |
| Cristiano Nuno Ferreira Flor | MARKETING DIGITAL | English | Developing | Iscte | 2022 |
| Beatriz Santos Ferreira | Galp: A New Intervention Field | Developing | Iscte | 2018 | |
| Márcia Loureiro Rodrigues | Adaptation of the marketing mix in multinational companies in the Portuguese local market: the case of Dawn Foods | Developing | Iscte | 2025 | |
| Sofia Pires da Costa Lopes | Communication and sponsorship marketing in football | Developing | Iscte | 2025 | |
| Ana Catarina Torres Andrade | De que modo as redes sociais afetam o comportamento do consumidor de futebol | Developing | Iscte | 2025 | |
| Maria Luísa Telhada da Costa Tovar Faro | A Estratégia de Comunicação Digital da Marca +351: Estudo de Caso | Developing | Iscte | 2025 | |
| Tiago Barbosa Lopes da Silva | The Hybridization of Trade Marketing Strategies in Higher Education:A Comparative Analysis between Portuguese and International Universities. | Developing | Iscte | 2025 | |
| Tomás Soares de Abreu | Influência de conteúdos digitais nas decisões de compra | Developing | Iscte | 2025 | |
| Márcia Sofia Matos Mouta | New Luxury: Influence on brands strategies and storytelling | Developing | Iscte | 2024 | |
| Catarina Amaral Ferreira da Costa | Novas Tendências de Comunicação no Setor da Cosmética | Developing | Iscte | 2024 | |
| Francisca Sousa Maia | A importância do storytelling no setor dos vinhos | English | Developing | Iscte | 2021 |
| Francisco Miguel Branco Leal Ferreira | A Portuguese Import Company - Brasil Case | English | Developing | Iscte | 2021 |
| João Silva Mendes Santiago | De uma terra de agricultores a um polo tecnológico: o projeto "Terceira Tech Island" | English | Developing | Iscte | 2020 |
| Raquel Pontes Ahrens Teixeira | Novas Tendências em Retalho: Uma aplicação em loja no setor do turismo | English | Developing | Iscte | 2019 |
| Francisco Miguel Branco Leal Ferreira | Analysis of possible differences in terms of restaurant experience among restaurant management, employees and customers | English | Developing | Iscte | 2015 |
| Rita Lousã Marques Lucas dos Santos | From Event to Emotion: How Brand Experiences Shared on Social Media Create Emotional Connections Between Consumers and Brands | Developing | Iscte | -- | |
| Joana Duarte Barbosa | A Digitalização da Experiência em Loja Física: Impacto na Fidelização do Cliente e na Intenção de Retorno ao Ponto de Venda | Developing | Iscte | -- |
Concluded (57)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Guilherme Carlos Sousa Santos Franco | The impact of sponsor brands at summer festivals on consumers' perception of Brand Coolness. | Iscte | 2024 | 2024 | |
| Inês Filipa de Oliveira Alves | Factors Affecting House Purchase intention of Portuguese Millennials: An extended Theory of Planned Behaviour. | English | Iscte | 2023 | 2023 |
| Pedro Filipe Sobral Costa | Consumer Behavior in e-Commerce | English | Iscte | 2023 | 2023 |
| Joana Filipa Januário Lopes | The Influence of Augmented Reality on the Purchasing Decision Process of Online Fashion Consumers | Portuguese | Iscte | 2023 | 2023 |
| Catarina Alexandra Marques Gonçalves | Dance as a Communication Tool and its Impact on Consumer Well-being | Portuguese | Iscte | 2023 | 2023 |
| Mafalda Lousa Campos | Barriers to Women in the Gaming Industry | English | Iscte | 2023 | 2023 |
| Ana Carolina dos Santos Silva | Impact of virtual reality on the purchase intent of touristic products. | Portuguese | Iscte | 2023 | 2023 |
| Cristiano Nuno Ferreira Flor | Social Media Marketing as a Brand Awareness strategy: a private healthcare perspective in Portugal | Portuguese | Iscte | 2022 | 2022 |
| Rita Neves Matos Relvas Marino | Sensory Experience: colors and packaging | Portuguese | Iscte | 2021 | 2022 |
| Nuno Miguel Pasadas Bexiga | The Impact of Communication Tools on Customer Engagement in the Hotel Industry | Portuguese | Iscte | 2022 | 2022 |
| Carlota Maria Estevão da Silva | Consumer behavior in sensory marketing: Color Psychology | Portuguese | Iscte | 2022 | 2022 |
| Marta Alexandre Leão Gameiro Ferreira | The role of emotional advertising strategies on Music Events' attendance | English | Iscte | 2021 | 2022 |
| Maria Luís Branco Simões | Impact of Digital Influencers on Consumer Behavior: Macro and Micro Influencers on Instagram | Portuguese | Iscte | 2022 | 2022 |
| Sara Luísa Meijer Loja | Media's Influence on the 21st Century Society: A Global Criminological Systematic Review | English | Iscte | 2022 | 2022 |
| Catarina Almeida Marques | Customer Loyalty Through Gamification: MB Way Case Study | English | Iscte | 2022 | 2022 |
| Bernardo Nunes Brito da Mana | Communication Tools in Humanitarian Organisations | English | Iscte | 2022 | 2022 |
| Francisco Serpa dos Santos Figueiredo | The Impact of Dog-Human Bond on the Selection Criteria of Dog Food | English | Iscte | 2021 | 2022 |
| Beatriz Cavaleira dos Santos Tavares Pinto | The Role of Retailtainment on Generation Z Behavioral Intentions in Shopping Centers | English | Iscte | 2021 | 2022 |
| Ricardo Xavier Souto Ferreira da Silva | The effects of Formula 1 drivers in fan engagement | English | Iscte | 2021 | 2022 |
| João Paulo Casimiro da Costa Amaral Rato | What makes you watch it when you can play it? The Evolution of Gaming Streaming and the Motivational Factors concerning Viewership | English | Iscte | 2018 | 2022 |
| Ricardo Marques Morgado Costa Reis | The relation between masstige marketing and brand equity across generations in the context of a changing watch industry | Portuguese | Iscte | 2021 | 2021 |
| Luís Carlos Carvalho Carapinha | Communicating in the highly regulated tobacco industry: The case of Philip Morris | English | Iscte | 2018 | 2021 |
| Joana Seabra de Azevedo Lima | Portuguese Recruiters perceptions of online contents during screening and the impact on their hiring decisions | English | Iscte | 2019 | 2021 |
| Inês Sofia Galhardas Pinto Gonçalves | Pedagogical Case of Portuguese Football Federation - The impact of business expansion of Canal 11 | English | Iscte | 2019 | 2021 |
| Jéssica Nazarina Miguel Cahete | Traditional Banking at Digital Age. Are they keeping up with changes in consumer behavior? Millennials perception in the Portuguese Market | English | Iscte | 2019 | 2021 |
| Pedro Miguel Bicho Fadista | Sports Media Landscape ? Investigating Parasocial Interactions, Behaviours and the impact of sport absence due to Lockdown | English | Iscte | 2019 | 2021 |
| Raquel Pontes Ahrens Teixeira | THE USE OF CO-CREATION IN CAMPING AND ITS RELATIONSHIP WITH CUSTOMER ENGAGEMENT | English | Iscte | 2019 | 2021 |
| João Carlos Porfírio Modesto | Marketing Communication Plan ? TREE Real Estate Experience | English | Iscte | 2019 | 2021 |
| Miguel Matos Delgado | The Impact of Technology in the decision-making process of a tourism destination | English | Iscte | 2019 | 2021 |
| Leonor David de Paiva Gardete Correia | Celebrity Endorsement with Music Artists: The case study of Fruut and Universal Music Portugal. | English | Iscte | 2019 | 2021 |
| Fábio Miguel Iglésias Braga | The influence and impact of Artificial Intelligence in the Consumer Decision-Making Process: Comparing Generation X with Millennials | English | Iscte | 2019 | 2021 |
| Tiago Miguel Gago Esteves Cabrita | Impact of Online Interaction in Brand Equity Dimensions for Hospitality. | English | Iscte | 2019 | 2021 |
| João Eduardo Seixas Carlos da Silva Paulo | The Importance of Online Searches in Strategic Targeting a Destination: The Madeira Case | Portuguese | Iscte | 2019 | 2021 |
| Patrícia Paixão Diniz | Factors that influence the Luxury Purchase Intention: Comparison between theGenerations X and Y | Portuguese | Iscte | 2019 | 2021 |
| Júlia Maria Simões Grácio | The impact of Influencer Marketing on Brand Equity: The perceptions of Generation Y and Generation Z | English | Iscte | 2018 | 2021 |
| Bruno Rogério Neves Loureiro | The Impact of Streaming Services and Video-On-Demand on the Cinematic Exhibition Industry: Taking an Experiential Approach | English | Iscte | 2018 | 2019 |
| Tiago Marques Prata | How does Service Quality Affects Casino Players? Satisfaction | English | Iscte | 2018 | 2019 |
| João Tavares Fernando | The role of Loyalty in Private label Consumer based Brand Equity | English | Iscte | 2018 | 2019 |
| Raquel da Fonte Barata da Silva | Co-Creation of Tourism Experiences and the Use of Social Media (ICTS) As Key Tools for Innovation and Value Creation in the Tourism Industry | English | Iscte | 2018 | 2019 |
| Gonçalo Filipe Monteiro Grade | Multi Level Marketing and the impact on distributors' loyalty of (un)success factors - an approach to measure loyalty | English | Iscte | 2018 | 2019 |
| Manuel Maria Mourinha Caeiro Ramalho | How Can Private Label Brand Investment Affect Consumers? The Case Study of Leroy Merlin | English | Iscte | 2018 | 2019 |
| Márcia Filipa Martins Botelho | The Impact of Influencers in the Consumer?s Purchase Intention: The Cosmetic Industry | English | Iscte | 2018 | 2019 |
| Fábia Patrícia Fidalgo Fino | Virtual Reality and Artificial Intelligence applied to Consumer Experience: A Scenario Based Approach | English | Iscte | 2017 | 2018 |
| Huang Shunying | Generational analysis on tourists' travel behaviors: Exploring Chinese outbound tourists | English | Iscte | 2017 | 2018 |
| Rita Martinho Rosa | Attitude and Intention to use Carsharing in Portugal: Users and Non-Users | English | Iscte | 2017 | 2018 |
| Miguel Ângelo Martins | DOES ETHICS IN ADVERTISEMENT AFFECT CONSUMPTION AND BRAND LOYALTY IN THE PORTUGUESE BEER MARKET?MILLENNIALS VS GENERATION X PERCEPTION | English | Iscte | 2018 | 2018 |
| Cláudia Sofia Outeiro Cipriano | Can native advertising and branded content on Instagram affect brand equity levels? | English | Iscte | 2017 | 2018 |
| Ana Mafalda Ricardo Morgado Costa | Zara's Case Study - The Strategy of the Fast Fashion Pioneer | English | Iscte | 2016 | 2017 |
| Federico Cavalli | Food Marketing Guerrilla Version - Practical Case: Tritico, an italian bakery | English | Iscte | 2016 | 2017 |
| Daniel Sousa Drumond | An Assessment of how Brand Awareness Influences Brand Recognition through Product Placement, Applied to the Automotive Industry and Computers | English | Iscte | 2016 | 2017 |
| Sara Alexandra Gonçalves Rodrigues | Costumer Journey: A new approach for retailers | English | Iscte | 2015 | 2017 |
| Inês Furtado Menezes | Contrast Between Youtubers and Traditional Celebrities: Impact in brand awareness, purchase intention and brand loyalty | English | Iscte | 2016 | 2017 |
| Manon Marie Margaux Hallouin | The Impact of Brand Portfolio Management on the Identification Process of Sport Consumers | English | Iscte | 2016 | 2017 |
| Catarina Sofia Leonor Revez | The Blog as a New Tool of The Marketing Communication Mix | English | Iscte | 2015 | 2016 |
| Sandra dos Santos Pires | Why Storytelling is the Future of Branding | English | Iscte | 2015 | 2016 |
| Beatriz Margarida Trindade Almiro de Menezes e Castro | The Role of Social Media Marketing in the Decision Making Process Affecting Portuguese Consumers Considering the Horeca Business Segment | English | Iscte | 2015 | 2016 |
| Inês Sofia Inácio Bom | The Impact of Youtube Recommendations on Consumer's Decision-Making Process | English | Iscte | 2015 | 2016 |
M.Sc. Final Projects (19)
Concluded (19)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Mariana da Silva Rodrigues | Communication Plan for a Coffee Brand: Nicola | Portuguese | Iscte | 2024 | 2024 |
| Maria Rosa Medeiros Toste | Digital Marketing Plan for Social Media - Cross And Run | Portuguese | Iscte | 2021 | 2022 |
| Mafalda Pereira Mendes Baptista da Costa | Innovative business plan - WELL-BEING CONCEPT | Portuguese | Iscte | 2021 | 2021 |
| Cláudia Filipa Ferreira Clara Mota da Silva | Parkaki - your parking place in Lisbon | Portuguese | Iscte | 2021 | 2021 |
| João Silva Mendes Santiago | 100 years of Sport Club Lusitânia: A communication plan for a centenary season | English | Iscte | 2020 | 2021 |
| Rita Figueiredo de Carvalheira Almeida | EDP Serviço Universal Rebranding Communication Plan | English | Iscte | 2019 | 2021 |
| Joana Rita Branco Santos | The Impact of Interactive Screens on Store Atmosphere - A case study of Leroy Merlin | English | Iscte | 2019 | 2021 |
| Maria Mafalda de Brito Guerreiro Alves | Music festivals and cultural initiatives as a way of revitalizing inland PortugalThe Case Study of BONS SONS Festival | English | Iscte | 2018 | 2021 |
| Aline Nowacki | CASE STUDY ON CUSTOMER EXPERIENCE ENHANCEMENT AT ING, LUXEMBOURG | English | Iscte | 2017 | 2018 |
| Ricardo Filipe Samora Tavares | In-company project: Corporate Innovation within a national postal company with almost 500 years | English | Iscte | 2018 | 2018 |
| Inês Conde Rodrigues Coutinho Marques | Bandida do Pomar - Breaking the Status quo through communication strategy | English | Iscte | 2017 | 2018 |
| David José do Carmo Chalbert Cardeira Gonçalinho | Raising your Arms Towards Branding: How Narta Founds ints Place in a Mature Market | English | Iscte | 2015 | 2017 |
| Joana Cardoso Fava Reis Pereira | Developling a Communication Strategy to enter the Mariculture Market | English | Iscte | 2016 | 2017 |
| Rebeca Oram Soares Filipe de Assunção | Caso Leroy Merlin - Fidelização de Clientes | Portuguese | Iscte | 2016 | 2017 |
| Ana Margarida Costa Barroca da Graça | Marketing Plan: Sentir Aveiro | Portuguese | Iscte | 2016 | 2017 |
| Bernardo da Cruz Medeiros Francisco | Crisis Communication Management: Macdonald´s case study | English | Iscte | 2015 | 2016 |
| Joana Marta de Jesus Fernandes Pereira | Marketing Plan for Produto da Madeira: Stakeholders approach for place branding strategies | English | Iscte | 2015 | 2016 |
| Gaurav Kumar Gadiraju | Impact of Social Media In Sports Marketing | English | Iscte | 2015 | 2016 |
| Mafalda Crespo Nunes de Abreu | Implementação de uma Estratégia de Comunicação na Marca Paladar Pronto | Portuguese | Iscte | 2013 | 2016 |
