Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 2º | Advanced Excel | -- | No |
| 2025/2026 | 2º | Introduction to Excel | -- | No |
| 2025/2026 | 2º | Marketing Fundamentals | Bachelor Degree in Management; | No |
| 2025/2026 | 2º | Services Marketing | -- | No |
| 2025/2026 | 1º | Advanced Excel | -- | No |
| 2025/2026 | 1º | Introduction to Excel | Institutional Degree in Softskills; | No |
| 2025/2026 | 1º | Master's Degree Supervision | -- | No |
| 2024/2025 | 2º | Advanced Excel | Institutional Degree in Softskills; | Yes |
| 2024/2025 | 2º | Introduction to Excel | Institutional Degree in Softskills; | Yes |
| 2024/2025 | 2º | Marketing Management | -- | No |
| 2024/2025 | 1º | Advanced Excel | Institutional Degree in Softskills; | Yes |
| 2024/2025 | 1º | Introduction to Excel | Institutional Degree in Softskills; | Yes |
| 2023/2024 | 2º | Advanced Excel | Institutional Degree in Softskills; | No |
| 2023/2024 | 2º | Introduction to Excel | Institutional Degree in Softskills; | No |
| 2023/2024 | 2º | Marketing Management | -- | No |
| 2023/2024 | 1º | Advanced Excel | Institutional Degree in Softskills; | No |
| 2023/2024 | 1º | Introduction to Excel | Institutional Degree in Softskills; Bachelor Degree in Sociology; | No |
| 2022/2023 | 2º | Advanced Excel | Institutional Degree in Softskills; | No |
| 2022/2023 | 2º | Introduction to Excel | Institutional Degree in Softskills; | No |
| 2022/2023 | 1º | Advanced Excel | Institutional Degree in Softskills; | No |
| 2022/2023 | 1º | Introduction to Excel | -- | No |
| 2021/2022 | 2º | Advanced Excel | Institutional Degree in Softskills; | No |
| 2021/2022 | 2º | Introduction to Excel | Institutional Degree in Softskills; | No |
| 2021/2022 | 1º | Advanced Excel | Institutional Degree in Softskills; | No |
| 2021/2022 | 1º | Introduction to Excel | Institutional Degree in Softskills; Bachelor Degree in Political Science; Bachelor Degree in Sociology; Bachelor Degree in Sociology (PL); | No |
| 2020/2021 | 2º | Conflict Management | Institutional Degree in Softskills; | No |
| 2020/2021 | 1º | Advanced Excel | Institutional Degree in Softskills; | No |
| 2020/2021 | 1º | Introduction to Excel | Bachelor Degree in Political Science; Bachelor Degree in Sociology; Bachelor Degree in Sociology (PL); | No |
| 2019/2020 | 2º | Advanced Excel | Institutional Degree in Softskills; | No |
| 2019/2020 | 1º | Introduction to Excel | -- | No |
| 2019/2020 | 1º | Personal Finance I | -- | No |
| 2018/2019 | 2º | Advanced Excel | Institutional Degree in Softskills; | No |
| 2018/2019 | 2º | Personal Organization and Time Management | -- | No |
| 2018/2019 | 2º | Technical Report Writing | -- | No |
| 2018/2019 | 2º | Personal Finance I | -- | No |
| 2018/2019 | 1º | Conflict Management | Institutional Degree in Softskills; | No |
| 2018/2019 | 1º | Personal Organization and Time Management | -- | No |
| 2017/2018 | 2º | Advanced Excel | Institutional Degree in Softskills; | No |
| 2016/2017 | 2º | Advanced Excel | -- | No |
Office AA3.27
Teaching Activities
Supervisions
M.Sc. Dissertations (24)
Ongoing (17)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Siddharth Santosh Salve | The Impact of Artificial Intelligence Adoption on Strategic Decision-Making in Multinational Corporations | Developing | Iscte | 2025 | |
| Kenny Yosafat Mariyanto | Understanding the Mediating Role of AI-authorship Effect towards Brand Attitude | Developing | Iscte | 2025 | |
| Hanyin Cao | When AI Speaks: Consumer Trust, Ethical Concerns, and the Acceptance of AI-generated Advertising | Developing | Iscte | 2025 | |
| Jialan Liang | The Impact of Social Status and Gender Identity Construction on Consumer Preference Between Luxury and Niche Perfume Brands | Developing | Iscte | 2025 | |
| Maria Inês Aranha Cordeiro | O Papel de Paid, Owned e Earned Media na Construção de Brand Awareness entre Consumidores Digitais no Instagram | Developing | Iscte | 2025 | |
| Érica Durão de Sousa | Between Law and Lifestyle: Event Marketing of IQOS at Music Festivals in Portugal | Developing | Iscte | 2025 | |
| Maria Inês Severino de Macedo | Why seasons matter? The impact of seasonality on marketing strategies and consumer behavior | Developing | Iscte | 2025 | |
| Francisco Chaves Cerol Caldeira | How Streetwear Brands Generate Perceived Coolness Beyond Functionality: A Neuromarketing Perspective | Developing | Iscte | 2025 | |
| Sára Galová | Correlation Between Economic Growth Indicators and Social Media Microtrends | Developing | Iscte | 2025 | |
| Xiaolan Ji | SeedBridge: A Cross-Cultural Micro-Influencer Platform for Chinese Functional Sportswear Brands Entering European | Developing | Iscte | 2025 | |
| Carla Sofia Soares Gomes Tavares | Baggage Handling Service Quality and Passaenger Satisfaction: The Case of TAP Air Portugal | Developing | Iscte | 2025 | |
| Maria da Silva Pina Pedro | Smart Recommendations vs. Privacy: How Far Will Consumers Trust AI | Developing | Iscte | 2025 | |
| Tomás Pedrosa Feio | Consumer Perceptions of Cannabis-Derived Pharmaceuticals: A Global Perspective | Developing | Iscte | 2025 | |
| Luís Henrique Oliveira Bidarra | Thesis Dissertation | Developing | Iscte | 2025 | |
| Euda Simone Gonçalves Lopes | Neurocience Research in Digital Marketing: Systematic Review and Future Research Agenda | Developing | Iscte | 2024 | |
| Francisco Miguel Rodrigues Lopes | Dance or Drink? Finding Patterns During a Music Festival | Developing | Iscte | 2024 | |
| João Filipe Gomes de Oliveira | How can design impact consumer behaviour | Developing | Iscte | -- |
Concluded (7)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Gonçalo Brandão Almeida Santos | The metaverse paradigm: Consumer behavior, trust, and the implications of digital identity | English | Iscte | 2024 | 2024 |
| Nádia Melissa Nobre Cardoso | The Impact of Online Reviews on Purchasing Intention | English | Iscte | 2024 | 2024 |
| Margarida Machado Resendes Baldaia Paim | Digital Disruption in Financial Services: A Comparative Study of Customer Loyalty in Traditional Banks versus Digital Banks | English | Iscte | 2024 | 2024 |
| Inês Soromenho Santos Ramos Sequeira | Social media influencer’s expertise role in consumer brand engagement in the music industry | English | Iscte | 2024 | 2024 |
| Mariana Seixas Barreto Neutel e Sousa | How do users choose which movies/series to watch when faced with FOBO? | English | Iscte | 2024 | 2024 |
| Sarah Mekkaoui | The Role and Impact of the Influencer Marketing Strategy in Fashion Companies ? Farfetch Case Study | English | Iscte | 2021 | 2022 |
| Liu Yang | Tendências Digitais para uma Comunicação Corporativa Eficaz: Projecto em Parceria com a Adega Alemã Römmerts Weinwelt | English | Iscte | 2021 | 2022 |
M.Sc. Final Projects (1)
Concluded (1)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Liu Yang | Digital Trends for an Effective Corporate Communication: An In-Company Project with the German Winery Römmerts Weinwelt | English | Iscte | 2021 | 2022 |
