Gastronomy has been undervalued by scientific research, and consequently, its media coverage as well (Okumus et al., 2018). This landscape includes Portugal, where academic production on the subject continues to fall short of its social, cultural, and economic relevance.   This study aims to o focus on how Portuguese gastronomy has been communicated internationally. Through an analysis of traditional media with digital presence (international newspapers) and social media (Instagram, Youtube and TikTok), we will identify which contents are prefered on which channels and by which actors/communicators.   Ultimately, we will seek to conclude on the effectiveness of Portuguese cuisine communication regarding its international impact over the last 20 years — simultaneously contributing to the deepening of studies in lifestyle journalism. Supervision: Joana Azevedo (CIES-Iscte) Folker Hanusch (Universidade de Viena)