Ricardo Godinho Bilro holds a PhD in Marketing at Instituto Universitário de Lisboa (ISCTE-IUL). He is a member of the Business Research Unit (BRU-IUL) and invited Assistant Professor at Instituto Universitário de Lisboa (ISCTE-IUL). His current research interests include consumer-brand relationships and engagement, and Social Media and Digital Transformation. His research has been published in international scientific journals such as Journal of Business Research, Journal of Product & Brand Management, or Journal of Hospitality Marketing and Management, among others. His work has also been presented at respected international conferences such as EMAC - European Marketing Academy Conference, World Marketing Congress - Academy of Marketing Science, GAMMA-GMC, or Academy of Marketing. Ricardo recently won several awards, such as best paper award TomiWorld 2017 and best conference paper in GAMMA-GFMC 2019.