Ricardo Godinho Bilro holds a PhD in Marketing at Instituto Universitário de Lisboa (ISCTE-IUL). He is a member of Business Research Unit (BRU-IUL), and invited Assistant Professor at Instituto Universitário de Lisboa (ISCTE-IUL). His current research interests include consumer-brand relationships and engagement, and digital and social media marketing. His research has been published in international scientific journals such as Journal of Hospitality Marketing and Management, Journal of Hospitality and Tourism Technology, or Journal of Promotion Management. His work has also been presented at respected international conferences such as EMAC, World Marketing Congress - Academy of Marketing Science, GAMMA-GMC, or Academy of Marketing. Ricardo recently won several awards, such as best paper TomiWorld 2017 and best conference paper in GAMMA-GFMC 2019.