Ciência-IUL    Autores    Ricardo Godinho Bilro    Currículo
Resumo CV

Ricardo Godinho Bilro holds a PhD in Marketing at Instituto Universitário de Lisboa (ISCTE-IUL). He is a member of Business Research Unit (BRU-IUL), and invited Assistant Professor at Instituto Universitário de Lisboa (ISCTE-IUL). His current research interests include consumer-brand relationships and engagement, and digital and social media marketing. His research has been published in international scientific journals such as Journal of Hospitality Marketing and Management, Journal of Hospitality and Tourism Technology, or Journal of Promotion Management. His work has also been presented at respected international conferences such as EMAC, World Marketing Congress - Academy of Marketing Science, GAMMA-GMC, or Academy of Marketing. Ricardo recently won several awards, such as best paper TomiWorld 2017 and best conference paper in GAMMA-GFMC 2019.

Qualificações Académicas
Universidade/Instituição Tipo Curso Período
ISCTE-IUL
Doutoramento Gestão, com especialização em Marketing 2018
ISCTE-IUL
Diploma de Estudos Avançados Gestão, com especialização em Marketing 2015
ISCTE-IUL
Mestrado Marketing 2014
INDEG-ISCTE
Pós-graduação Marketing 2007
ISCSP - Universidade Técnica de Lisboa
Licenciatura Gestão e Administração Pública 2000
Áreas de Investigação
Digital and Social Media Marketing
Consumer-Brand Relationship
Consumer Engagement
Retail and e-commerce