Ricardo Godinho Bilro holds a Ph.D. in Marketing at Instituto Universitário de Lisboa (ISCTE-IUL). He is a member of Business Research Unit (BRU-IUL), and invited Assistant Professor at Instituto Universitário de Lisboa (ISCTE-IUL). His current research interests include consumer-brand relationships and engagement, digital marketing and e-Commerce, and published in international scientific journals, e.g., Journal of Hospitality Marketing and Management, Journal of Hospitality and Tourism Technology, and World Review of Entrepreneurship, Management and Sustainable Development. His work has also been presented at respected international conferences such as EMAC, World Marketing Conference (Academy of Marketing Science), GAMMA (Global Alliance of Marketing & Management Associations), Academy of Marketing, or EuroMed Academy of Business.