Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 2º | Advanced Topics in Management II | Doctorate Degree (PhD) in Business Administration; | No |
| 2025/2026 | 2º | E-Tourism | -- | Yes |
| 2025/2026 | 2º | Master Dissertation | -- | Yes |
| 2025/2026 | 2º | Innovation in Marketing: Creativity, New Products and Design | Master Degree in Marketing; | Yes |
| 2025/2026 | 1º | Research Seminar in Management | Master Degree in Business Administration; | No |
| 2025/2026 | 1º | E-Commerce | Post Graduation Program in Marketing Management; | Yes |
| 2025/2026 | 1º | E-Tourism | -- | Yes |
| 2025/2026 | 1º | Operational Marketing | Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
Teaching Activities
Supervisions
Ph.D. Thesis (3)
Concluded (3)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| He Xiaoqiang | The Impact of C2M Enterprise Digital Transformation and Cross Border Cooperation on Sustainable Competitive Advantage | English | Iscte | 2022 | 2025 |
| Muhammad Saleh Al-Reesh | The role of customer inspiration and relationship quality in engaging the online experience: insights from Kuwait and Portugal | English | Iscte | 2019 | 2022 |
| Fernando José de Aires Angelino | Exploring university students' engagement in learning through gamification, transmedia and virtual reality | English | Iscte | 2014 | 2020 |
M.Sc. Dissertations (62)
Ongoing (7)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Beatriz Leite Silva | Crafting a Digital Voice: The Social Media Strategy of Gleba as a Purpose-Driven Brand | Developing | Iscte | 2025 | |
| Davide Miori | Predictive AI & User Retention: How Ethical and Technological Perceptions Influence Trust and Retention Intention in AI-Driven Subscription Services | Developing | Iscte | 2025 | |
| Filipa Isabel Alferes Carapinha | M.M Cafés: Brand Expansion into the B2C Market | Developing | Iscte | 2025 | |
| Filipa da Silva Luís Ferreira Reis | D’Água Bar – Floating Bar in Saint Tropez | Developing | Iscte | 2025 | |
| Inês Castanheira Marques dos Santos | Marketing Plan for International Expansion of Tim Hortons in Portugal | Developing | Iscte | 2024 | |
| Adriana Filipa Cordeiro Simão | From Overload to Engagement: The Impact of AI Recommendations on Consumer Behavior | Developing | Iscte | -- | |
| Carolina Rodrigues Clemente | The Impact of Shocking Advertising on Brand Perception | Developing | Iscte | -- |
Concluded (55)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Nuno Castelo Ribeiro | When Tragedy Attracts: Understanding the Motivations behind Dark Tourism | English | Iscte | 2024 | 2025 |
| Alice da Costa Pereira | Designing a Creative Process Model for Start-ups | English | Iscte | 2024 | 2025 |
| Margarida Cândido Claudino | Limits of Personalization: The Impact of Artificial Intelligence on Brand Positioning Perception | English | Iscte | 2024 | 2025 |
| Beatriz de Marques Castro | New Luxury and Brand Advocacy in European Hotels: A Text Mining Analysis of Guest Reviews | English | Iscte | 2024 | 2025 |
| Dara Albertina Pinto Veloso | Full-Service or Low-Cost Airlines? A TPB Examination of Perceived Value,Perceived Quality, and Consumer Choice | English | Iscte | 2024 | 2025 |
| Matilde Freitas Ribeiro de Lima | How Blockchain technology impacts loyalty programs and the willingness of consumers to adopt them | English | Iscte | 2024 | 2024 |
| Margarida de Brito Serafim Cardoso Matias | From pixels to purchase: Analyzing perceived value and willingness to purchase AI-Generated Luxury Fashion | English | Iscte | 2024 | 2024 |
| Catarina Maurício Domingos | AI-enhanced content in Marketing Campaigns: Analysing how AI-enhanced content can leverage Purchase Intention and Brand Advocacy | English | Iscte | 2024 | 2024 |
| João José Pontes Marques | Artificial Intelligence in Marketing: Enhancing Brand Loyalty through AI-Powered Personalization Direct Campaigns in Fashion Industry | English | Iscte | 2024 | 2024 |
| Milica Popara | The Role of Peripheral Services in Esports Tourism in Driving Participation and Recommendations | English | Iscte | 2024 | 2024 |
| Beatriz de Jesus Galheto Coelho | A Revolutionary Toy Story: The Impact Smart Toys have towards parent's perception and decision-making purchase process | English | Iscte | 2023 | 2024 |
| Rita Bárbara de Sousa Faria Simões Raposo | FACTORS INFLUENCING PURCHASE INTENTION AND LOYALTY TOWARDS PRIVATE LABEL PRODUCTS | English | Iscte | 2023 | 2023 |
| Filipa Correia Pinto Hipolito Baptista | Unlocking Premium: Exploring the Interplay of Personality Traits and External Factors in Freemium Business Models | English | Iscte | 2023 | 2023 |
| Mafalda Moreira de Melo e Faro | Brand Authenticity: exploring antecedents and outcomes in Heritage Tourism | English | Iscte | 2023 | 2023 |
| Renske Marije Ten Have | Investigating the factors of brand loyalty in e-commerce through brand engagement and brand switching behavior | English | Iscte | 2023 | 2023 |
| Adriana Catarina de Almeida Gomes Craveiro | How the use of Blockchain technology can guarantee product originality to the consumer: an Empirical Study | Portuguese | Iscte | 2023 | 2023 |
| Mariana Gonzaga Esteves Nunes Guiomar | CAN BRAND ACTIVISM, WHEN MEDIATED BY BRAND AUTHENTICITY, GENERATE BRAND LOVE AND BRAND ADVOCACY | English | Iscte | 2023 | 2023 |
| Marta Caramelo Augusto | How does the consumers' perception of their body image influence their relationship with brands that promote body dissatisfaction? | English | Iscte | 2023 | 2023 |
| Isabel Lourenço Martins Pedro | The Role of Micro-Influencers for Luxury Fashion Brands | English | Iscte | 2023 | 2023 |
| Ana Luiza Beck Santos | The use of sentiment analysis to identify visitors? perceptions of Central European capital cities | English | Iscte | 2023 | 2023 |
| Leonor Moura Canastra | The acceptance and resistance factors influencing consumers? intention to use virtual shopping assistants and the role of relationship quality | English | Iscte | 2021 | 2022 |
| Mariana Lazáro Vitória | The use of Artificial Intelligence in Luxury Fashion Retail: the use of Robots and Virtual Assistants to increase Purchase Intention in physical stores | English | Iscte | 2021 | 2022 |
| Sara Gabriela Louro Bonifácio | Does social commerce (s-commerce) influence Instagram buying behavior: an empirical research | English | Iscte | 2021 | 2022 |
| Tiago Maria Manso Gonçalves Malhadeiro | The Relevance of Voice Assistants on Intention to Use: an Empirical Research on the Self-driving Industry | English | Iscte | 2021 | 2022 |
| Evanthia Koutoulaki | THE INFLUENCE OF SOCIAL MEDIA FOOD CONTENT ON THE GREEK TRAVEL DESTINATION IMAGE. | English | Iscte | 2022 | 2022 |
| Thirza Jacqueline Anna Martens | Marketing plan for FOREO: introducing the innovative skincare brand in the Netherlands | English | Iscte | 2021 | 2021 |
| Mário Ezequiel Coimbra Marmelada | Packaging and visual storytelling in portuguese vintage brands | English | Iscte | 2021 | 2021 |
| Victoria Constanze Sauter | THE ROLE OF MASSTIGE STRATEGIES ON BRANDING: GERMAN CUSTOMERS RELATIONSHIP WITH MOBILE BRANDS, ITS STATUS AND PRESTIGE? | English | Iscte | 2021 | 2021 |
| Sandra Espino Mendoza | HOW TO PROPEL DOMESTIC TOURISM ACTIVITY IN AN INDUSTRIAL CITY THROUGH WINE TOURISM: A PROJECT BASED IN THE STATE OF AGUASCALIENTES, MEXICO. | English | Iscte | 2021 | 2021 |
| Amanda Nicole Macintyre | Beverage Tourism as Heritage: Whisky and Heritage Tourism in Scotland | English | Iscte | 2021 | 2021 |
| Madalena Baptista Veltman | The Luxury Fashion fitting the mass-market: How Luxury Fashion Brands can use social media Masstige campaigns to leverage Brand Love | English | Iscte | 2021 | 2021 |
| Kate Louise Bittle | REDESIGNING THE COMMUNICATION STRATEGY TO REBRAND ANGEL NAIL SPA: AN IN-COMPANY PROJECT | English | Iscte | 2021 | 2021 |
| Catarina Calisto de Freitas | The role of Customer Engagement in building Destination Loyalty - An Analysis of Turismo do Centro de Portugal | English | Iscte | 2019 | 2021 |
| Fernando Dias | The role of personal interaction and brand attributes in loyalty and the intention to repeat purchases at opticians in Portugal | Portuguese | IPAM | 2019 | 2020 |
| Rita Curião de Oliveira Pires | The impact of massclusivity strategies on the brand image of luxury fashion brands | Portuguese | IPAM | 2019 | 2020 |
| João Pedro Ribeiro Franco | Online Engagement on Esports Streams | English | Iscte | 2019 | 2020 |
| Sara Alexandra Lopes Serras | Exploiting the Impact of User-Generated Content on Brand Coolness and Consumer Brand Engagement: A Text-Mining Approach. | English | Iscte | 2019 | 2020 |
| Catarina Alexandra Barreira Ribeiro | The Role of IMDb Online Community Engagement on the Motivation and Intention to Watch Movies | English | Iscte | 2019 | 2020 |
| Carolina Mariquito Meira | Talha Wine as a Differentiational Factor of Alentejo?s Wine Tourism Offer | English | Iscte | 2020 | 2020 |
| Ana Rita de Olival Mendonça | Consumer-brand engagement in OTC medication: can pharmaceutical companies increase brand usage intent by improving perceived social media activity? | English | Iscte | 2019 | 2020 |
| Filipa Rodrigues Soares Barata | The Role Of Massclusivity Campaigns In Consumer Response And Perceptions: The Attitude Toward Luxury Brands | English | Iscte | 2019 | 2020 |
| Daniele Baggi | THE TASTE OF TRAVEL: HOW FOOD IMPACTS AND MODIFIES PEOPLE?S TRAVEL DECISIONS | English | Iscte | 2019 | 2020 |
| João Luís Carrilho Fortes da Cunha | The Adversities of doing Business in China: Why Western Companies Fail | English | Iscte | 2018 | 2020 |
| Mariana Lima de Souza Pinto | There is more than "Social" and "Selling" in Social Selling: analyzing the concept and its implications | Portuguese | IPAM | 2018 | 2019 |
| Alexandre Assunção das Neves | The role of rational and emotional appeals on advertising | Portuguese | IPAM | 2018 | 2019 |
| Mariana Pereira da Silva | Analysing Consumers Relationship with Banking on Social Media: The Influence of Consumer-Brand Engagement and Brand Love | English | Iscte | 2018 | 2019 |
| Mariana Sequeira Neves | Exploring Customer Interaction and Management Response in Luxury Hospitality through Online Reviews in Social Media | English | Iscte | 2018 | 2019 |
| Sara Martins Gonçalves | The Impact of Celebrities Vs Youtubers on Brand Trust, Brand Love and Brand Loyalty | English | Iscte | 2018 | 2019 |
| Inês Oliveira Milheiro da Costa | The Impact of Influencer Marketing on Consumer Purchase Intentions and Brand Attitude: the Instagrammers | English | Iscte | 2018 | 2019 |
| David André Galrão Raposo | The Role of Advertising, Influencers and Celebrity Endorsement on Brand Love: The Youtuber's Effect | English | Iscte | 2018 | 2019 |
| Raquel Gomes Freire Gonçalves | Brand Sabatoge: Managing Social Media and Reputational Crises in Utility Companies | English | Iscte | 2018 | 2019 |
| António Jorge Alvoeiro Fernandes | How Motivations for Esports Consumption Influence the Esports Sponsorship Response: The Favourability, Brand Awareness and Purchase Intention Effects | English | Iscte | 2018 | 2018 |
| Pedro Augusto Albano Nobre | Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: The Kérastase Example. | English | Iscte | 2018 | 2018 |
| Maria Rita Gonçalves Mendes Nunes Cabaço | The importance of Hedonism in the commitment relationship between consumers and brands through Online Brand Communities | Portuguese | Iscte | 2017 | 2018 |
| Joana Fonseca dos Santos | EXPLORING THE IMPACT OF MASSCLUSIVITY CAMPAIGNS ON BRAND LOVE THROUGH ONLINE BRAND COMMUNITIES | English | Iscte | 2018 | 2018 |
M.Sc. Final Projects (15)
Concluded (15)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| José Manuel Tomás Mendes da Silva | TRANSITION TO THE AGENCY MODEL IN THE AUTOMOTIVE SECTOR, PREMIUM SEGMENT. | Portuguese | Iscte | 2025 | 2025 |
| Inês Rodrigues Ferreira | BUSINESS PLAN FOR Development of a Business Plan for the Creation of a Marketing and Social Media Consulting Agency in Portugal | Portuguese | Iscte | 2024 | 2025 |
| Carolina Alves Soares | How to Enhance Customer Loyalty Through Social Media Marketing:An In-Company Influencer-Based Strategic Communication Project for Pierre Fabre's Children's Stomatology Department | English | Iscte | 2025 | 2025 |
| Mariana Figueira Lopes | In-Company Project: Strategic Branding and Marketing Plan to Launch Century 21 Portugal’s New Luxury Real Estate Segment | English | Iscte | 2024 | 2025 |
| Margarida Lascas de Paiva Trindade | Solo travel: Market growth and consequent practical application in the PayPerPlan travel agency | Portuguese | Iscte | 2023 | 2023 |
| Marta Santamaría Donapetry | Analysis of Korean Wine Market and Exportation of Galician Wines to South Korea | English | Iscte | 2021 | 2022 |
| Maria Margarida Caetano Gaspar | Overtravels: a business plan that aims to change the Portuguese holiday paradigm | English | Iscte | 2021 | 2021 |
| Andreia Filipa Gama Miguel Tiago | New service launch at Europalco - offer of a 3d printer service | Portuguese | IPAM | 2019 | 2020 |
| Teresa Koch Rodrigues | How to eliminate queues at the nationality service in the IRN organization | Portuguese | IPAM | 2019 | 2020 |
| Maike Baun | Development of a social media communication strategy for the marine conservation NGO Sea Shepherd Portugal focused on awareness and donation increase | English | Iscte | 2019 | 2020 |
| Ricardo Miguel Pinto Lopes | Integrated Marketing Communication and implementation of digital materials: an in-company project at Leo Burnett | Portuguese | IPAM | 2018 | 2019 |
| Raquel Cristina Pereira Vilhena Amaro | Monte do Zambujeiro: Agrotourism business plan | Portuguese | IPAM | 2018 | 2019 |
| Ana Beatriz Castelo Branco das Neves | Business Plan MILL BAY: Rural Tourism Accommodation - Salir do Porto | Portuguese | IPAM | 2018 | 2019 |
| Gabriel Vasconcelos Palla Beirão | Development of a Marketing Plan to Launch the Brand "Love your Dog" | English | Iscte | 2018 | 2019 |
| Margarida Catalão Fontan Macias | How to Improve Customer Retention and Lifetime Value on Subscription Based Models: In Company Project with "The Bam and Boo" Toothbrush | English | Iscte | 2018 | 2019 |
