Ricardo Godinho Bilro is an Assistant Professor with habilitation in Marketing at ISCTE – Instituto Universitário de Lisboa. He teaches across Undergraduate, Master’s, Doctoral, and Executive Education programmes. He holds a PhD in Management, with a specialisation in Marketing, from ISCTE Business School and currently serves as Director of the Erasmus Mundus joint master’s degree programme in Tourism, Development and Culture (TourDC).

He is a guest lecturer at the University of Glasgow in the UK and the University of Malta within the TourDC programme and has held Visiting Professor appointments at several international institutions, including EM Strasbourg Business School in Strasbourg, France, TH Köln in Cologne, Germany, Laurea University of Applied Sciences in Helsinki, Finland, and Université Gustave Eiffel in Paris, France.

As a researcher at ISCTE’s Business Research Unit, his work focuses on digital transformation, technology adoption, consumer engagement, and services marketing. His research has been published in leading international journals, including the Journal of Travel Research (ABS 4), Journal of Business Research (ABS 3), Psychology and Marketing (ABS 3), International Journal of Contemporary Hospitality Management (ABS 3), and Journal of Business and Industrial Marketing (ABS 2), among others. He regularly presents his research at major international conferences, such as the European Marketing Academy Conference, the World Marketing Congress of the Academy of Marketing Science, the Global Marketing Conference (GAMMA/GFMAC), and the Academy of Marketing Conference. He also serves as an Editorial Board Member for several international journals.

Ricardo has received several distinctions for his academic and teaching excellence, including the Best Professor Award for the postgraduate programme in Digital Marketing at ISCTE Executive Education in 2022 and 2023, the Best Paper Award at TomiWorld 2017, and the Best Conference Paper Award at GAMMA GFMAC 2019.