CV Summary

Ricardo Godinho Bilro is an Assistant Professor (with habilitation) of Marketing at ISCTE – Instituto Universitário de Lisboa, where he teaches Marketing at undergraduate and Master’s degree levels. He earned his PhD in Management with a specialization in Marketing from ISCTE Business School. He currently holds the roles of Department Deputy Chair (Department of Marketing, Strategy and Operations) and Director for the Erasmus Mundus joint Master’s degree program in Tourism Development & Culture (TourDC). He is a guest lecturer at the University of Glasgow (UK) and the University of Malta for the TOUR DC program and has served as a Visiting Professor at different institutions, such as EM Strasbourg Business School (Strasbourg, France), TH Köln (Cologne, Germany), Laurea University of Applied Sciences (Helsinki, Finland) and Université Gustave Eiffel (Paris, France).

As a researcher at ISCTE’s Business Research Unit, Ricardo’s research interests include Digital Transformation, Technology Adoption, and Social Media Marketing. His research has been published in various international scientific journals, such as the Journal of Business Research, Psychology & Marketing, International Journal of Contemporary Hospitality Management, Journal of Product & Brand Management, and Journal of Hospitality Marketing and Management. He has also presented his work at reputable international scientific conferences such as EMAC - European Marketing Academy Conference, World Marketing Congress - Academy of Marketing Science, GAMMA-GMC, or Academy of Marketing.

Ricardo has received several awards for his contributions, including the best teacher award for the postgraduate program in Digital Marketing at ISCTE Executive Education in 2022 and 2023, the best paper award at TomiWorld 2017, and the best conference paper in GAMMA-GFMC 2019.

Academic Qualifications
University/Institution Type Degree Period
ISCTE-Instituto Universitario de Lisboa
Aggregation Provas Públicas de Agregação 2024
ISCTE-Instituto Universitario de Lisboa
PhD Doutoramento em Gestão, com especialização em Marketing 2018
ISCTE-Instituto Universitario de Lisboa
Advanced Studies Gestão, com especialização em Marketing 2015
ISCTE-Instituto Universitario de Lisboa
M.Sc. Marketing 2014
INDEG-ISCTE
Post-graduation Marketing 2007
Universidade Técnica de Lisboa
ISCSP
Licenciate Gestão e Administração Pública 2000
Research Interests
Digital Transformation
Technology Adoption
Consumer Engagement
Social Media Marketing
Economics and Business Social Sciences