Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2025/2026 | 2º | Marketing Workshops | -- | Yes |
| 2025/2026 | 2º | Marketing Seminars | Post Graduation Program in Marketing Management; | Yes |
| 2025/2026 | 2º | Research Seminar in Management | -- | Yes |
| 2025/2026 | 2º | Retail Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2025/2026 | 2º | Market Research | -- | Yes |
| 2025/2026 | 2º | Final Project in Marketing | -- | Yes |
| 2025/2026 | 1º | Research Seminar in Management | -- | Yes |
| 2025/2026 | 1º | Marketing Strategy | Post Graduation Program in Marketing Management; | Yes |
| 2025/2026 | 1º | Master's Degree Supervision | -- | Yes |
| 2025/2026 | 1º | Experience and Consumer Behaviour | -- | Yes |
| 2025/2026 | 1º | Operational Marketing | -- | Yes |
| 2025/2026 | 1º | Sales Negotiation | -- | Yes |
| 2025/2026 | 1º | Integrated Marketing Communication | -- | Yes |
| 2024/2025 | 2º | Marketing Workshops | -- | Yes |
| 2024/2025 | 2º | Marketing Seminars | Post Graduation Program in Marketing Management; | Yes |
| 2024/2025 | 2º | Retail Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2024/2025 | 2º | Final Project in Marketing | -- | Yes |
| 2024/2025 | 2º | Operational Marketing | -- | Yes |
| 2024/2025 | 2º | Sales Team Management and Negotiation | -- | Yes |
| 2024/2025 | 1º | Research Seminar in Management | -- | Yes |
| 2024/2025 | 1º | Research Seminar in Management of Services and Technology | -- | No |
| 2024/2025 | 1º | Marketing Strategy | Post Graduation Program in Marketing Management; | Yes |
| 2024/2025 | 1º | Sales Management | -- | No |
| 2024/2025 | 1º | Digital Marketing and E-Business | -- | Yes |
| 2024/2025 | 1º | Experience and Consumer Behaviour | -- | Yes |
| 2024/2025 | 1º | Operational Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2024/2025 | 1º | Integrated Marketing Communication | -- | No |
| 2023/2024 | 2º | Blended Comunication | -- | Yes |
| 2023/2024 | 2º | Retail Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2023/2024 | 2º | Operational Marketing | -- | Yes |
| 2023/2024 | 1º | Research Seminar in Management | -- | Yes |
| 2023/2024 | 1º | Research Seminar in Management of Services and Technology | -- | Yes |
| 2023/2024 | 1º | Marketing Strategy | Post Graduation Program in Marketing Management; | Yes |
| 2023/2024 | 1º | Digital Marketing and E-Business | -- | Yes |
| 2023/2024 | 1º | Experience and Consumer Behaviour | -- | Yes |
| 2023/2024 | 1º | Operational Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2022/2023 | 2º | Management of Public Institutions | -- | Yes |
| 2022/2023 | 2º | Master Dissertation in Management | -- | No |
| 2022/2023 | 2º | Blended Comunication | -- | No |
| 2022/2023 | 2º | Retail Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2022/2023 | 2º | Operational Marketing | -- | Yes |
| 2022/2023 | 1º | Research Seminar in Management | -- | Yes |
| 2022/2023 | 1º | Master Dissertation in Management | -- | No |
| 2022/2023 | 1º | Research Seminar in Management of Services and Technology | -- | Yes |
| 2022/2023 | 1º | Research Project Seminar in International Management | -- | Yes |
| 2022/2023 | 1º | Marketing in Art Markets | -- | Yes |
| 2022/2023 | 1º | Operational Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2021/2022 | 2º | Management of Public Institutions | -- | Yes |
| 2021/2022 | 2º | Master Dissertation in Management | -- | Yes |
| 2021/2022 | 2º | Blended Comunication | -- | No |
| 2021/2022 | 2º | Operational Marketing | -- | Yes |
| 2021/2022 | 1º | Marketing Management and Planning | -- | No |
| 2021/2022 | 1º | Research Seminar in Management | -- | Yes |
| 2021/2022 | 1º | Research Seminar in Management of Services and Technology | -- | Yes |
| 2021/2022 | 1º | Cultural Marketing | -- | Yes |
| 2021/2022 | 1º | Research Project Seminar in International Management | -- | Yes |
| 2021/2022 | 1º | Operational Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2020/2021 | 2º | Organization and Leadership in Public Administration | -- | Yes |
| 2020/2021 | 2º | Management of Public Institutions | -- | Yes |
| 2020/2021 | 2º | Blended Comunication | -- | Yes |
| 2020/2021 | 2º | Operational Marketing | -- | Yes |
| 2020/2021 | 1º | Marketing Management and Planning | -- | Yes |
| 2020/2021 | 1º | Research Seminar in Management | -- | Yes |
| 2020/2021 | 1º | Research Seminar in Management of Services and Technology | -- | Yes |
| 2020/2021 | 1º | Cultural Marketing | -- | Yes |
| 2020/2021 | 1º | Research Project Seminar in International Management | -- | Yes |
| 2020/2021 | 1º | Marketing in Art Markets | -- | Yes |
| 2020/2021 | 1º | Strategic Marketing | -- | Yes |
| 2020/2021 | 1º | Operational Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2019/2020 | 2º | Management of Public Institutions | -- | Yes |
| 2019/2020 | 2º | Blended Comunication | -- | Yes |
| 2019/2020 | 2º | Operational Marketing | -- | Yes |
| 2019/2020 | 1º | Marketing Management and Planning | -- | No |
| 2019/2020 | 1º | Research Seminar in Management | -- | Yes |
| 2019/2020 | 1º | Research Seminar in Management of Services and Technology | -- | Yes |
| 2019/2020 | 1º | Cultural Marketing | -- | Yes |
| 2019/2020 | 1º | Operational Marketing | Bachelor Degree in Marketing Management; | Yes |
Teaching Activities
Supervisions
Ph.D. Thesis (11)
Ongoing (3)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Tânia Sabrina Soares Martins Reigadinha | Viabilidade e Vitalidade do Comércio Tradicional | English | Developing | Iscte | 2009 |
| Sandra Sarabando Filipe | English | Developing | Iscte | -- | |
| Ana Teresa Almadanim | English | Developing | Iscte | -- |
Concluded (8)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Maria Helena Dias Proença | The application of social media for marketing strategies in pharma healthcare | English | Iscte | 2019 | 2022 |
| Sílvia Rodrigues Cavalinhos | The Impact of mobile devices in the in-store shopping experience | English | Iscte | 2015 | 2022 |
| Luís Pedro da Rocha Miguel | The influence of ethnocentrism on consumer behaviour and purchase intention of domestic fruit and vegetable | English | Iscte | 2015 | 2021 |
| Maria Helena Dias Proença | The application of social media for marketing strategies in pharma healthcare | English | Iscte | 2019 | 2019 |
| Sandra Sarabando Filipe | Consumer's perception of corporate social responsibility as key to successful relationships with grocery retailers | English | Iscte | 2010 | 2016 |
| Sílvia Rodrigues Cavalinhos | The impact of mobile devices on the in-store shopping experience | English | Iscte | 2015 | 2015 |
| Luís Pedro da Rocha Miguel | The influence of ethnocentrism on consumer behaviour and purchase intention of domestic fruit and vegetables | English | Iscte | 2015 | 2015 |
| Sandra Sarabando Filipe | Consumer´s perception of corporate social responsibility as key to successful relationships with grocery retailers | English | Iscte | 2010 | 2010 |
M.Sc. Dissertations (97)
Ongoing (16)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Inês Marques Madeira | Perception and Psychology of Color and its Attractiveness in Fashion | English | Delivered | Iscte | 2024 |
| Inês Duarte Brás | The Influence of Augmented Reality on Consumer Behavior: The impact on the marketing strategies of luxury brands | Portuguese | Delivered | Iscte | 2024 |
| Catarina Filipa Russo Magarça | Crafting Immersive Luxury: The Role of Experiential Marketing in Creating Experiences and Shaping Consumer Perception in High-End Fashion. | English | Delivered | Iscte | 2024 |
| Daniela de Jesus Gameiro | The role of Retail Media in creating a sense of loyalty in customers | Portuguese | Delivered | Iscte | 2024 |
| Celso Artur Mendes Barata | Endosso médico vs endosso influencer na dermocosmética | Developing | Iscte | 2025 | |
| Marta Reis Simão | Co-creating Brand Coolness through Influencer Marketing in the Beauty Industry | Developing | Iscte | 2025 | |
| Adriana Folgado | Factors influencing the purchase of private label products over national brands in Portugal | Developing | Iscte | 2025 | |
| Madalena Ferreira Pereira | The Impact of Digital Influencers on the Popularization of Emerging Tourism Destinations: The Case of Zanzibar | Developing | Iscte | 2025 | |
| Adija Maritza Lima de Carvalho | The Influence of Digital Platforms on Seller-Consumers in the Second-Hand Luxury Market | Developing | Iscte | 2025 | |
| Daniela Monteiro Mil Homens Figueira | Social, Psychological, and Emotional Factors Shaping Consumer Purchase Intentions in Digital Platforms | Developing | Iscte | 2024 | |
| João Pedro Sobral Reis | The Importance of Private Brands for Consumer Loyalty in Food Retail | Developing | Iscte | 2024 | |
| Bárbara Aguilar Gaudêncio Assis Abrunhosa | The Impact of Digital Influencers on Maternal Health Decisions | Developing | Iscte | 2024 | |
| Daniela Ferreira Pinto | Impact of the Communication Strategies used by MB WAY on Customer Loyalty | Developing | Iscte | 2024 | |
| Ana Carolina Santos Rodrigues | The Impact of Social Media on Retail Marketing: How Brands Engage with Consumers | Developing | Iscte | 2024 | |
| Fábio Heleno Coelho | Criteria for choosing supermarkets and hypermarkets considered by consumers | Developing | Iscte | 2024 | |
| Marta Macedo Bacelar da Silva Marques | How does cigarette packaging influence consumer behavior. | Developing | Iscte | -- |
Concluded (81)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Inês Vidinha Patrão | How important is personalised service in a small or medium-sized food retail business in Portugal? | Portuguese | Iscte | 2024 | 2025 |
| Beatriz Carvalho Pinho Quaresma | Branding in 15 seconds: The influence of viral TikTok videos on brand reputation | Portuguese | Iscte | 2024 | 2025 |
| Cidália da Cruz Morais Custódio | From Exclusive to Shared: The Impact of Subscription Services on the Attitudes of Luxury Fashion Consumers | Portuguese | Iscte | 2024 | 2024 |
| Madalena Camelo Prazeres | Influence of Sensory Marketing in the Digital Environment | Portuguese | Iscte | 2024 | 2024 |
| Inês Madeira Loureiro | The Use of Humour in the Communication Strategy of Brands on Instagram: The Case of Control Portugal and Durex Portugal | Portuguese | Iscte | 2024 | 2024 |
| Catarina Isabel Amaro Romão | Portuguese Consumers' Perceptions of Bookstagrammers | English | Iscte | 2024 | 2024 |
| Maria Teresinha De Aragão Lorga | Internal Communication and Work Engagement at Siemens Portugal: Effectiveness and improvement proposals | Portuguese | Iscte | 2024 | 2024 |
| Nicole Alexandra Claro Varela | Consumer behaviour: Sustainable products in times of economic crisis | Portuguese | Iscte | 2023 | 2023 |
| Marta Alexandra Calhau Bonito | Employer Branding Strategies for Attracting Young Talent: The Expectations of the Portuguese Generation Z towards Employers | Portuguese | Iscte | 2023 | 2023 |
| João Eduardo Martins Ilha | The impact of sponsoring in Formula 1 | English | Iscte | 2021 | 2023 |
| Marina Alves do Rosário | Sustainability Communication in the food and beverage industry in Portugal: an analysis of impact and perception by stakeholders | Portuguese | Iscte | 2023 | 2023 |
| Ana Rita Branco de Vasconcelos | The influence of the personal branding on consumers purchase intention | Portuguese | Iscte | 2022 | 2022 |
| Maria Garcia Henriques | Digital Marketing Strategy Used By Luxury Brands | English | Iscte | 2021 | 2022 |
| Joana Paisana Morais | Cosmetic Industry: Changes in the Consumer Behavior and COVID-19 Impact | English | Iscte | 2021 | 2022 |
| Rita Patacão Cavaleiro Ângelo | Fast fashion vs. Slow fashion: What is the future? | English | Iscte | 2021 | 2022 |
| Alice Santos Chagas | The impact of Brand Activism on the Brand Attitude of Gen Z - the mediating role of Perceived Brand Authenticity | English | Iscte | 2021 | 2022 |
| Fernando Manuel Bemposta Pires | What can Private Label Brands do to increase consumer perception of quality, in grocery retail | English | Iscte | 2021 | 2022 |
| Ana Cristina Xarepe Barroso da Silva Santo | The time to give voice to the brand "Azeite de Portugal"- Communication Plan | Portuguese | Iscte | 2022 | 2022 |
| Mariana Simões Monteiro | Relationship Marketing and its influence on customer loyalty in the food retail sector | Portuguese | Iscte | 2021 | 2022 |
| André Filipe Leitão Pereira | Influence of Children's Marketing Campaigns on the Loyalty Process of Parents to the Place of Purchase in the Food Retail Sector | Portuguese | Iscte | 2021 | 2022 |
| Maria do Mar Paixão Garcia Iglésias Parreira | Artificial Intelligence in FMCG in-store: Are Portuguese Consumers Ready? | Portuguese | Iscte | 2021 | 2022 |
| Joana Paisana Morais | Indústria Cosmética: mudanças no comportamento do consumidor e o impacto da COVID-19 Cosmetic Industry: Changes in the Consumer Behavior and COVID-19 Impact | English | Iscte | 2022 | 2022 |
| Sandra Maria Ribeiro Gaspar | Marie Kondo, a especialista em organização minimalista, abre uma loja online. Foi esta uma decisão de gestão acertada? Marie Kondo, the specialist in minimalist organization, opens an online store. Was this a good management decision? | English | Iscte | 2022 | 2022 |
| Maria do Carmo Cabral de Novaes e Ataíde | Consumer Behaviour: NETFLIX | Portuguese | Iscte | 2021 | 2021 |
| Mafalda dos Santos Tiago | The Impact of Retailtainment on Purchase Intentions | English | Iscte | 2021 | 2021 |
| Inês Sofia de Sousa Higino Claudino | Impact of Relational Marketing and Television Commercials on Brand Awareness and Purchase Intention of Large Retailers | Portuguese | Iscte | 2020 | 2021 |
| Frederico José Almeida de Colaço Valarinho | Negative electronic word-of-mouth (NWOM): how to avoid and respond to negative online feedback | English | Iscte | 2021 | 2021 |
| Diogo Alexandre Afonso Luís | The Influence of Packaging on Consumer Purchase Intention of Craft Beer | English | Iscte | 2021 | 2021 |
| Beatriz Silva Febra | Consumer behavior and the impact of Digital Marketing on online wine purchase | Portuguese | Iscte | 2021 | 2021 |
| Raquel Ventura Caretas | The print media and influence marketing: the impact of digital influencers on portuguese women's magazines | Portuguese | Iscte | 2021 | 2021 |
| Marine Gazan | The role of cultural brownfield in the Parisian nightlife: A focus on their offers and sustainability. | English | Iscte | 2021 | 2021 |
| Rita Fiúza Martins Rua | Fake Healthy Products in the Food Retail: Impact of Marketing and Labeling onConsumer Beahviour | English | Iscte | 2018 | 2021 |
| Catarina Mendes Dias de Jesus | Do we drink with our eyes?Wine Bottles' Front Label Impact on Consumer Perception | Portuguese | Iscte | 2019 | 2021 |
| Marine Gazan | The role of cultural brownfield in the Parisian nightlife: A focus on their offers and sustainability. | English | Iscte | 2021 | 2021 |
| Maria Margarida Mariano Dias | The role of the Tenant Mix in the Positioning and Image of Shopping Centres | English | Iscte | 2019 | 2020 |
| Rita Paiva Neves | The effects of micro and macro-influencers on Instagram skincare campaigns | English | Iscte | 2019 | 2020 |
| Catarina Jorge da Fonseca Anjos | The Impact of Instagram Influencer Marketing in the Restaurant Industry | English | Iscte | 2019 | 2020 |
| Inês Santos do Carmo | Experiential Marketing and its Influence on the Consumer - The Nespresso Case | Portuguese | Iscte | 2019 | 2020 |
| Cristiana Sofia Vieira da Silva | A Communication Plan for Landescape: A Portuguese Cultural and Adventure Travel Agency | English | Iscte | 2019 | 2020 |
| Marina Alexandra Silva Gomes | The Role of Digital Influencers on Consumers' Purchase Intention in Fashion | English | Iscte | 2019 | 2020 |
| Teresa Raquel Leiria da Silva Barrau | Digital Marketing and Luxury Brands | Portuguese | Iscte | 2019 | 2020 |
| Francisco Barros Martins de Jesus | Critical factors of shopping mall attractiveness for the consumers | Portuguese | Iscte | 2018 | 2019 |
| Frederico Coelho de Carvalho Morais | Factors that take Consumers to Visit Theme Parks Dedicated to Animals | Portuguese | Iscte | 2018 | 2019 |
| Lorena Silveira Batista Genú | Digital marketing: How the beauty market has changed with the emergence of digital influencers | English | Iscte | 2017 | 2019 |
| Márcia Silva Gonçalves | The role of relationship marketing on building B2B partnerships on the non-profit sector | English | Iscte | 2019 | 2019 |
| Maria Inês Cunha de Eça de Oliveira Martins | Impact of Backgroud Music on Hipermarket Sales | Portuguese | Iscte | 2019 | 2019 |
| Gustavo Henrique Gontijo Genú | A Digital Marketing Plan for Dona Laranja: Creating a New Juice Brand Using Social Media | English | Iscte | 2019 | 2019 |
| Tiago Miguel Pereira Fortunato | Access over ownership: A generational analysis | English | Iscte | 2017 | 2019 |
| Lorena Silveira Batista Genú | Digital marketing: How the beauty market has changed with the emergence of digital influencers | English | Iscte | 2019 | 2019 |
| Márcia Silva Gonçalves | The role of relationship marketing on building B2B partnerships on the non-profit sector | English | Iscte | 2019 | 2019 |
| Gustavo Henrique Gontijo Genú | A Digital Marketing Plan for Dona Laranja: Creating a New Juice Brand Using Social Media | English | Iscte | 2019 | 2019 |
| Carolina Vasconcelos Marcelino Loia Guerreiro | What are the key drivers of customer?s loyalty in yogurts? category? A case study of Pingo Doce | English | Iscte | 2019 | 2019 |
| Margarida Nunes Anastácio | City Branding - Aveiro: How Aveiro is perceived by its Residents and Tourists? | English | Iscte | 2019 | 2019 |
| Tiago Miguel Pereira Fortunato | Access over ownership: A generational analysis | English | Iscte | 2019 | 2019 |
| Rodrigo José Soares de Castro | Word of Mouth management: between praxis and theory | Portuguese | Iscte | 2017 | 2018 |
| Serenela Alves de Andrade | The Role of Naming Sponsors in Summer Music Festivals. | English | Iscte | 2017 | 2018 |
| António Miguel Dias Mateus | Is there a relationship between news sentiment and marketing? | Portuguese | Iscte | 2018 | 2018 |
| Serenela Alves de Andrade | The Role of Naming Sponsors in Summer Music Festivals. | English | Iscte | 2018 | 2018 |
| Rita Isabel Lança dos Santos | A Digital Marketing Strategy In A Fintech Start-up: Advicefront | English | Iscte | 2018 | 2018 |
| Patrícia Alexandra Sacramento da Costa Ventura | THERE?S A NEW PLAYER IN TOWN: A CASE STUDY OF MERCADONA?S ENTRANCE IN PORTUGAL | English | Iscte | 2018 | 2018 |
| António Serrenho do Carmo | Business Plan: BOUTIQUE 0 | English | Iscte | 2018 | 2018 |
| Daniel Loivos dos Santos | Marketing Plan for the launch of Redken Brews | English | Iscte | 2018 | 2018 |
| Joana Isabel Serôdio Pardal | Impacto das alegações nutricionais e de saúde nos consumidores | Portuguese | Iscte | 2016 | 2017 |
| Ana Filipa Mendes Lourenço | Corporate Reputation in B2B Service Customers | English | Iscte | 2015 | 2016 |
| Maria Vitória Sá Quental de Melo Lindo | How Gender Affects the Buying-Decision Process Among Consumers of Luxury Goods | English | Iscte | 2015 | 2016 |
| Raquel Alexandra Fonseca Duran | A Importância das Ativações de Marca na Estratégias de Comunicação das Empresas | Portuguese | Iscte | 2015 | 2016 |
| Mariana de Pinho Duarte Ferreira da Silva | New Influencers - A Influência dos Bloggers de Moda na Decisão de Compra do Consumidor | English | Iscte | 2015 | 2016 |
| Teresa Mafalda de Mendonça e Moura Esteves Marcos | Story - Telling and Doing | English | Iscte | 2014 | 2015 |
| João Pedro Rodrigues Lima Mestre da Conceição | New Brands and New Bands. O Marketing e a Gestão no Lançamento de uma Nova Banda Independente | Portuguese | Iscte | 2014 | 2015 |
| Kalen Elizabeth Vaughan | How International Nonprofit Organizations can use Facebook to Build Relationships with Potential Donors and Volunteers | English | Iscte | 2014 | 2015 |
| Cleide Azevedo Pinto de Abreu | Celebrity in the Mirror: The Role of Celebrity Endorsement in Male Grooming Communication | English | Iscte | 2014 | 2015 |
| Joséphine Gaspar Lopes | Marketing Plan for Workshop and Accessories area of Proóptica | English | Iscte | 2015 | 2015 |
| Ana Catarina Afonso Lindeza | Os Cartões de Fidelização nas Farmácias Portuguesas | Portuguese | Iscte | 2013 | 2014 |
| Patrícia Alexandra Realinho Ramos | O Futuro das Marcas Nacionais no Retalho Alimentar - A perspetiva do consumidor | Portuguese | Iscte | 2013 | 2014 |
| Pedro Manuel Dias Sousa Cordeiro | Quais os Canais de Distribuição que Melhor se Adequam às Necessidades do Segmento sénior? | Portuguese | Iscte | 2013 | 2014 |
| Ana Sofia Mesquita Tavares Marques | The Influence of Olfactory Marketing on Clients Loyalty | English | Iscte | 2012 | 2013 |
| Catarina Ferreira da Silva | Qual o Papel das Marcas de Fornecedor, no Mercado de FMCG, com a Crescente Influência das Marcas de Distribuidor? | Portuguese | Iscte | 2012 | 2013 |
| Catarina Alexandra da Rocha Fornelos | O impacto da Evolução Tecnológica no Mercado Livreiro | Portuguese | Iscte | 2012 | 2013 |
| Ivo dos Reis Moreira | Homecare em Nutrição Artificial - Uma solução para doentes, profissionais de saúde e hospitais | Portuguese | Iscte | 2011 | 2012 |
| Sílvia Rodrigues Cavalinhos | A Importância da Marca do Distribuidor no Mercado dos Electrodomésticos. | Portuguese | Iscte | 2008 | 2010 |
| Carina Maria Rolo Ferreira | A Qualidade do Serviço Prestado nas Farmácias Comunitárias:Expectativas e Percepções dos Clientes. | Portuguese | Iscte | 2008 | 2009 |
M.Sc. Final Projects (76)
Concluded (76)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| João Ricardo Alves Ferreira | The Impact of Private Label on the Profitability Index of Retail Companies - the case of Leroy Merlin | Portuguese | Iscte | 2025 | 2025 |
| Beatriz Martinho de Sousa | Fidelidade Casa Mais insurance marketing plan | Portuguese | Iscte | 2024 | 2024 |
| Mafalda de Oliveira Isabel Meireles Pássaro | Impact of Environmental Sustainability and Circular Economy on Brand Image and Brand Awareness: The Case of IKEA Portugal | Portuguese | Iscte | 2023 | 2023 |
| Beatriz Maria Esaguy Fernandes dos Santos | The impact of influencer marketing on women's self-esteem and body image | English | Iscte | 2023 | 2023 |
| Joana Dias Malcato | The role of brand architecture on brand equity: Pestana Hotel Group Case Study | English | Iscte | 2023 | 2023 |
| Sandra Maria Ribeiro Gaspar | Marie Kondo, the specialist in minimalist organization, opens an online store. Was this a good management decision? | Portuguese | Iscte | 2021 | 2022 |
| Débora Brito Ribeiro | Social Media Marketing Plan for Quinta do Boição | Portuguese | Iscte | 2021 | 2021 |
| Ana Sofia Ferreira de Almeida | Communication plan for a travel agency: Portugal With | English | Iscte | 2021 | 2021 |
| Marta Hidalgo Pidemont | E-commerce Loyalty Program for Delta Q in Brazil | English | Iscte | 2019 | 2020 |
| Fábio Miguel Rodrigues Pinto | Marketing Plan for an Eletronic Prdotuct Subscription Service | Portuguese | Iscte | 2019 | 2020 |
| Catarina Alexandra Vieira Morcela | How consumers react to different Private-Label Brands? | English | Iscte | 2019 | 2020 |
| Maria Teresa de Magalhães Fleming Pessoa Gaspar | The Saint-Gobain Weber Presence in the DIY Large Surfaces Market | Portuguese | Iscte | 2019 | 2020 |
| Inês Cristina dos Santos Marques | Revitalizing a Brand - The Pato Real Brand Case | Portuguese | Iscte | 2019 | 2020 |
| Carolina Vasconcelos Marcelino Loia Guerreiro | What are the key drivers of customer?s loyalty in yogurts? category? A case study of Pingo Doce | English | Iscte | 2019 | 2019 |
| João Pedro Dias Soares Santos | How merchandising and layout of IKEA influence the consumer behavior? | English | Iscte | 2018 | 2019 |
| Margarida Nunes Anastácio | City Branding - Aveiro: How Aveiro is perceived by its Residents and Tourists? | English | Iscte | 2018 | 2019 |
| Patrícia Alexandra Sacramento da Costa Ventura | THERE?S A NEW PLAYER IN TOWN: A CASE STUDY OF MERCADONA?S ENTRANCE IN PORTUGAL | English | Iscte | 2017 | 2018 |
| António Serrenho do Carmo | Business Plan: BOUTIQUE 0 | English | Iscte | 2017 | 2018 |
| Sónia de Almeida Tomás Gonçalves | Potential of Blended Learning in the Executive Masters - Católica Lisbon School of Business and Economics | Portuguese | Iscte | 2018 | 2018 |
| Cátia Alexandra Rolo Guisado | Marketing Plan for GoGo squeeZ | Portuguese | Iscte | 2018 | 2018 |
| Filipa Monteiro da Cruz | Development of Employer Branding KPI's, for the Young Talent Programmes' initiatives, at Jerónimo Martins | English | Iscte | 2017 | 2018 |
| Daniel Loivos dos Santos | Marketing Plan for the launch of Redken Brews | English | Iscte | 2017 | 2018 |
| Rita Isabel Lança dos Santos | A Digital Marketing Strategy In A Fintech Start-up: Advicefront | English | Iscte | 2017 | 2018 |
| Madalena Maria Igreja Ferrari Sobral | The perfect Dose can be the Right Choice | English | Iscte | 2016 | 2017 |
| Tiago Bruno Lourinho Heleno Lopes | A Importância das Marcas Próprias e a sua Introdução numa Loja de Especialidade | Portuguese | Iscte | 2016 | 2017 |
| Rita Araújo Soromenho de Alvito | Pestana CR7 - Brand Concept Case Study. | English | Iscte | 2016 | 2017 |
| Miguel Filipe Duarte Castelão | A Marketing Plan to Hotel Castelão | English | Iscte | 2016 | 2017 |
| Pedro de Azeredo Coelho Matos Pereira | Marketing Plan. NOS Introducing Pay-Per-View | English | Iscte | 2015 | 2016 |
| Maria Leonor Nogueira de Paiva | A Communication Plan for a Portuguese Luxury Multibrand: Stivali | English | Iscte | 2015 | 2016 |
| Patrícia Jesus Casaca Couto dos Santos Batista | A Importância dos Serviços no Incremento de Vendas no Retalho. Caso prático na empresa AKI Portugal | Portuguese | Iscte | 2015 | 2016 |
| Matilde Fonseca Tareco | A Social Media Marketing Plan for Quinta da Suratesta | English | Iscte | 2015 | 2016 |
| Alexandra Catarina Rosa Nicolau Gralho | Retalho organizado VS Retalho independente | Portuguese | Iscte | 2013 | 2015 |
| Catarina Pina Fialho | Roger & Gallet Brand Repositioning | English | Iscte | 2014 | 2015 |
| Arthur Gabriel Araújo Jordão | Caso Pedagógico: Arquitectura de Marcas de Sonae Sierra | Portuguese | Iscte | 2014 | 2015 |
| Marta Barahona Simões da Fonseca Guimarães | Communication Plan for Skittles | English | Iscte | 2014 | 2015 |
| Rodrigo Gonçalves Martins | "Retailtainment" - Standing out in the portuguese sportswear market | English | Iscte | 2013 | 2014 |
| Ana Catarina Morgado Alves de Carvalho | Marketing plan for dance material supplier | English | Iscte | 2013 | 2014 |
| Ana Margarida Nunes Francisquinho | Consumer Attitudes and Perceptions Towards Medicine Types: Brand medicines versus generic medicines | English | Iscte | 2012 | 2013 |
| Nuno André Rosa Pereira | Portugal as an European Destination Reference in Senior Tourism | English | Iscte | 2012 | 2013 |
| Mariana Cláudia Simas Pinto | Surprise Gift Card. Plano de Marketing | Portuguese | Iscte | 2012 | 2013 |
| Yorete Marlene Campos De Azevedo | Primark's E-Marketing Plan | English | Iscte | 2012 | 2013 |
| Nuno Miguel Ferreira Antunes | Merchandising no Local de Pagamento: Potenciar vendas com o Merchandising no m2 do local de pagamento na loja de pequena dimensão | Portuguese | Iscte | 2012 | 2013 |
| Ana Luísa Costa Ferreira | Communication Plan of Sonae Sierra's Gift Card Surprise | English | Iscte | 2012 | 2013 |
| Mafalda Sofia Reis Franklin | Marketing Plan for the Lisbon Zoo | English | Iscte | 2012 | 2013 |
| Catarina Conde Rosa | In-Store Promotional Campaign - The impact of a New Fragance | English | Iscte | 2012 | 2013 |
| Patrícia Alexandra Pedro das Dores | FrescosBio - Agricultura Urbana | Portuguese | Iscte | 2011 | 2012 |
| Luís Artur Sena Neto Fernandes Barata | Implementação de uma Marca Própria numa Cadeia Retalhista Regional - Caso Ponto Fresco SA | Portuguese | Iscte | 2011 | 2012 |
| Magda Raquel Pereira Genebra | Winning in a Crisis: Checkouts Model as a way of business growth at Mars Portugal | English | Iscte | 2011 | 2012 |
| André Filipe Pacheco Seabra | A Relação dos Programas de Fidelização e a Satisfação de Clientes ? O caso TMN | Portuguese | Iscte | 2011 | 2012 |
| Marisa Figueiredo de Oliveira | Creation of an integrated tasting plan in Hypermarkets | English | Iscte | 2011 | 2012 |
| Patrícia Neto Pena | Case Study: Corticeira Amorim as Portugal's Brand Ambassador | English | Iscte | 2011 | 2012 |
| João Paulo Caetano Sebastião | Estação de Rádio Infantil: Alegria da Radio | Portuguese | Iscte | 2011 | 2012 |
| Ana Catarina Santos Rolo | Plano de Negócios Hotel do Templo | Portuguese | Iscte | 2011 | 2012 |
| David Cortes Ventura | Revitalização de uma Marca - O caso da marca Xau liquido concentrado | Portuguese | Iscte | 2010 | 2012 |
| Maria Cristina Duarte Agapito | A Gestão de Sortido | Portuguese | Iscte | 2010 | 2012 |
| Filipa Marques Serra Pereira | Marcas de Luxo em Portugal - Sucesso em contexto de crise económica | Portuguese | Iscte | 2011 | 2012 |
| Joana Faia Martins Poças Esteves | O Processo de Internacionalização da Marca Koni Store para o Mercado Português através de uma Estratégia de Franchising | Portuguese | Iscte | 2011 | 2012 |
| Marta Isabel Nunes Rodrigues Martins | Segmentação dos Pontos de Venda - Aplicação da segmentação à rede de Lojas dos CTT - Correios de Portugal | Portuguese | Iscte | 2010 | 2012 |
| Bárbara Marques da Silva Jansen Verdades | O Crescimento dos Produtos de Marca Própria Caso Pedigree Dog Dry | Portuguese | Iscte | 2010 | 2012 |
| Margarida Laima Vilhena de Mendonça | Iscte | 2010 | 2011 | ||
| Ana Sofia Fernandes Conceição Martins | Analisar e Propôr a Melhor Abordagem para Conquistar e Fidelizar Clientes na Área de Restauração em Portugal | Iscte | 2010 | 2011 | |
| Nuno Gonçalo Costa Fernandes Marques de Abreu | Análise do Perfil do Cliente Recheio e Desenvolvimento de um Sistema Promocional. | Iscte | 2010 | 2011 | |
| Diana Filipa Delgado Marques | O Impacto e a Importância da Gestão de Categorias no Processo de decisão de Compra das Crianças. | Iscte | 2010 | 2011 | |
| Susana Oliveira Gonçalves | O Impacto dos Cartões de Fidelidade no Comportamento de Compra do Consumidor. Uma Abordagem ao mercado retalhista | Portuguese | Iscte | 2009 | 2011 |
| Nara Geise Baltazar Ferreira | Iscte | 2010 | 2011 | ||
| Honey Jaiantilal Bhanji | O Impacto da Aplicação do e-Commerce num Website | Portuguese | Iscte | 2009 | 2011 |
| Efraim José Tavares Tavares | Edição Online Sol. | Portuguese | Iscte | 2008 | 2010 |
| Ana Sofia da Costa Pinheiro Meneses Mesquita | Revitalização de uma Marca - O caso marca Sun. | Portuguese | Iscte | 2009 | 2010 |
| Ana Sofia Filipe Pereira | A Importância do Planeamento de Marketing: O caso de uma PME portuguesa. | Portuguese | Iscte | 2009 | 2010 |
| Diogo Miguel Parreira de Gouveia | Plano de Negócios U2B - Unidade de Negócio "Grupo de Farmácia" - universo empresarial UDIFAR. | Portuguese | Iscte | 2009 | 2010 |
| Alexandra Maria Portugal Galvão de Vasconcelos | Plano de Marketing Orthomol - Lançamento de uma Nova Gama de Produtos pela Empresa Raul Vieira, Lda. | Portuguese | Iscte | 2008 | 2010 |
| Shahida Mussá Calú | A Criação de Experiências Memoráveis e a Possibilidade de Experimentação antes da Compra como Impulsionadoras de uma Nova Forma de Relacionamento entre a Marca e os Consumidores. | Portuguese | Iscte | 2008 | 2009 |
| Mário Luís Pereira Cravidão | A Marca de Vinhos Regional Lisboa - O Plano de Comunicação Internacional. | Portuguese | Iscte | 2008 | 2009 |
| Mónica Sofia de Freitas | Distribution Management in the Health Club Industry - The Impact os a company´s image and the environment when choosing a point of sale (POS). | English | Iscte | 2008 | 2009 |
| Rita Alexandra Gomes Morais Mendes | Marketing no Ponto de Venda - Importância da diferenciação publicitária no ponto de venda, em diferentes categorias de produtos, no no processo de tomada de decisão de compra dos clientes. | Portuguese | Iscte | 2008 | 2009 |
| Rita Isabel Lourenço Farinha | Impacto das Marcas Próprias no Orçamento das Famílias. | Portuguese | Iscte | 2008 | 2009 |
