Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2024/2025 | 2º | Retail Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2024/2025 | 2º | Operational Marketing | -- | Yes |
| 2024/2025 | 1º | Research Seminar in Management | -- | Yes |
| 2024/2025 | 1º | Research Seminar in Management of Services and Technology | -- | Yes |
| 2024/2025 | 1º | Marketing Strategy | Post Graduation Program in Marketing Management; | Yes |
| 2024/2025 | 1º | Digital Marketing and E-Business | -- | Yes |
| 2024/2025 | 1º | Experience and Consumer Behaviour | -- | Yes |
| 2024/2025 | 1º | Operational Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2023/2024 | 2º | Blended Comunication | -- | Yes |
| 2023/2024 | 2º | Retail Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2023/2024 | 2º | Operational Marketing | -- | Yes |
| 2023/2024 | 1º | Research Seminar in Management | -- | Yes |
| 2023/2024 | 1º | Research Seminar in Management of Services and Technology | -- | Yes |
| 2023/2024 | 1º | Marketing Strategy | Post Graduation Program in Marketing Management; | Yes |
| 2023/2024 | 1º | Digital Marketing and E-Business | -- | Yes |
| 2023/2024 | 1º | Experience and Consumer Behaviour | -- | Yes |
| 2023/2024 | 1º | Operational Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2022/2023 | 2º | Management of Public Institutions | -- | Yes |
| 2022/2023 | 2º | Master Dissertation in Management | -- | Yes |
| 2022/2023 | 2º | Blended Comunication | -- | Yes |
| 2022/2023 | 2º | Retail Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2022/2023 | 2º | Operational Marketing | -- | Yes |
| 2022/2023 | 1º | Research Seminar in Management | -- | Yes |
| 2022/2023 | 1º | Master Dissertation in Management | -- | Yes |
| 2022/2023 | 1º | Research Seminar in Management of Services and Technology | -- | Yes |
| 2022/2023 | 1º | Research Project Seminar in International Management | -- | Yes |
| 2022/2023 | 1º | Marketing in Art Markets | -- | Yes |
| 2022/2023 | 1º | Operational Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2021/2022 | 2º | Management of Public Institutions | -- | Yes |
| 2021/2022 | 2º | Master Dissertation in Management | -- | Yes |
| 2021/2022 | 2º | Blended Comunication | -- | Yes |
| 2021/2022 | 2º | Operational Marketing | -- | Yes |
| 2021/2022 | 1º | Marketing Management and Planning | -- | Yes |
| 2021/2022 | 1º | Research Seminar in Management | -- | Yes |
| 2021/2022 | 1º | Research Seminar in Management of Services and Technology | -- | Yes |
| 2021/2022 | 1º | Cultural Marketing | -- | Yes |
| 2021/2022 | 1º | Research Project Seminar in International Management | -- | Yes |
| 2021/2022 | 1º | Operational Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2020/2021 | 2º | Organization and Leadership in Public Administration | -- | Yes |
| 2020/2021 | 2º | Management of Public Institutions | -- | Yes |
| 2020/2021 | 2º | Blended Comunication | -- | Yes |
| 2020/2021 | 2º | Operational Marketing | -- | Yes |
| 2020/2021 | 1º | Marketing Management and Planning | -- | Yes |
| 2020/2021 | 1º | Research Seminar in Management | -- | Yes |
| 2020/2021 | 1º | Research Seminar in Management of Services and Technology | -- | Yes |
| 2020/2021 | 1º | Cultural Marketing | -- | Yes |
| 2020/2021 | 1º | Research Project Seminar in International Management | -- | Yes |
| 2020/2021 | 1º | Marketing in Art Markets | -- | Yes |
| 2020/2021 | 1º | Strategic Marketing | -- | Yes |
| 2020/2021 | 1º | Operational Marketing | Bachelor Degree in Marketing Management; | Yes |
| 2019/2020 | 2º | Management of Public Institutions | -- | Yes |
| 2019/2020 | 2º | Blended Comunication | -- | Yes |
| 2019/2020 | 2º | Operational Marketing | -- | Yes |
| 2019/2020 | 1º | Marketing Management and Planning | -- | Yes |
| 2019/2020 | 1º | Research Seminar in Management | -- | Yes |
| 2019/2020 | 1º | Research Seminar in Management of Services and Technology | -- | Yes |
| 2019/2020 | 1º | Cultural Marketing | -- | Yes |
| 2019/2020 | 1º | Operational Marketing | Bachelor Degree in Marketing Management; | Yes |
Teaching Activities
Supervisions
Ph.D. Thesis (11)
Ongoing (3)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Tânia Sabrina Soares Martins Reigadinha | Viabilidade e Vitalidade do Comércio Tradicional | English | Developing | Iscte | 2009 |
| Sandra Sarabando Filipe | English | Developing | Iscte | -- | |
| Ana Teresa Almadanim | English | Developing | Iscte | -- |
Concluded (8)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Maria Helena Dias Proença | The application of social media for marketing strategies in pharma healthcare | English | Iscte | 2019 | 2022 |
| Sílvia Rodrigues Cavalinhos | The Impact of mobile devices in the in-store shopping experience | English | Iscte | 2015 | 2022 |
| Luís Pedro da Rocha Miguel | The influence of ethnocentrism on consumer behaviour and purchase intention of domestic fruit and vegetable | English | Iscte | 2015 | 2021 |
| Maria Helena Dias Proença | The application of social media for marketing strategies in pharma healthcare | English | Iscte | 2019 | 2019 |
| Sandra Sarabando Filipe | Consumer's perception of corporate social responsibility as key to successful relationships with grocery retailers | English | Iscte | 2010 | 2016 |
| Luís Pedro da Rocha Miguel | The influence of ethnocentrism on consumer behaviour and purchase intention of domestic fruit and vegetables | English | Iscte | 2015 | 2015 |
| Sílvia Rodrigues Cavalinhos | The impact of mobile devices on the in-store shopping experience | English | Iscte | 2015 | 2015 |
| Sandra Sarabando Filipe | Consumer´s perception of corporate social responsibility as key to successful relationships with grocery retailers | English | Iscte | 2010 | 2010 |
M.Sc. Dissertations (94)
Ongoing (15)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| João Ricardo Alves Ferreira | The Impact of Private Brand on the Profitability Index of Retail Companies | Developing | Iscte | 2025 | |
| Adija Maritza Lima de Carvalho | The Influence of Digital Platforms on Seller-Consumers in the Second-Hand Luxury Market | Developing | Iscte | 2025 | |
| Daniela de Jesus Gameiro | The topic to be addressed in the dissertation will be based on the role of Retail Media in creating a sense of Loyalty in customers.Retail Media has emerged as a transforming factor in the digital advertising ecosystem that has led brands to rethink their strategies, objectives and budgets. In this way, the economy characterised by a unilateral channel is undergoing changes. From the union between e-commerce and physical shops, driven by the digital transformation, comes the omnichannel strategy, which consists of communicating a brand through various channels, online and offline, with the aim of improving the customer experience by offering them a unified experience where old and new consumer habits can coexist.Retailers who fail to adapt could lose momentum, as more and more brands are investing in this new form of retail, which is also linked to the need to adapt customer loyalty programmes.Retail Media is therefore a current topic that has been little explored in the literature, b | Developing | Iscte | 2024 | |
| Catarina Filipa Russo Magarça | Crafting Immersive Luxury: The Role of Experiential Marketing in Creating Experiences and Shaping Consumer Perception in High-End Fashion. | Developing | Iscte | 2024 | |
| Daniela Monteiro Mil Homens Figueira | Social, Psychological, and Emotional Factors Shaping Consumer Purchase Intentions in Digital Platforms | Developing | Iscte | 2024 | |
| João Pedro Sobral Reis | The Importance of Private Brands for Consumer Loyalty in Food Retail | Developing | Iscte | 2024 | |
| Bárbara Aguilar Gaudêncio Assis Abrunhosa | My thesis will explore the impact of digital influencers on decisions related to maternal health. The research will focus on how authenticity and transparency build trust and engagement, influencing product recommendations for mums and babies. This research aims to understand the role of digital influencers in shaping maternity-related choices and supporting mums through relevant and engaging content. | Developing | Iscte | 2024 | |
| Inês Marques Madeira | Perception and Psychology of Color and its Attractiveness in Fashion | Developing | Iscte | 2024 | |
| Inês Vidinha Patrão | How can a strategy focused on personalised customer service help SMEs compete with the big groups in portuguese food retail? | Developing | Iscte | 2024 | |
| Ana Carolina Santos Rodrigues | The Impact of Social Media on Retail Marketing: How Brands Engage with Consumers | Developing | Iscte | 2024 | |
| Daniela Ferreira Pinto | Impact of the Communication Strategies used by MB WAY on Customer Loyalty | Developing | Iscte | 2024 | |
| Inês Duarte Brás | The Influence of Augmented Reality on Consumer Behavior: The impact on the marketing strategies of luxury brands | Developing | Iscte | 2024 | |
| Beatriz Carvalho Pinho Quaresma | The influence of viral TikTok videos on brand reputation | Developing | Iscte | 2024 | |
| Fábio Heleno Coelho | Criteria for choosing supermarkets and hypermarkets considered by consumers | Developing | Iscte | 2024 | |
| Marta Macedo Bacelar da Silva Marques | How does cigarette packaging influence consumer behavior. | Developing | Iscte | -- |
Concluded (79)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Cidália da Cruz Morais Custódio | From Exclusive to Shared: The Impact of Subscription Services on the Attitudes of Luxury Fashion Consumers | Portuguese | Iscte | 2024 | 2024 |
| Madalena Camelo Prazeres | Influence of Sensory Marketing in the Digital Environment | Portuguese | Iscte | 2024 | 2024 |
| Inês Madeira Loureiro | The Use of Humour in the Communication Strategy of Brands on Instagram: The Case of Control Portugal and Durex Portugal | Portuguese | Iscte | 2024 | 2024 |
| Catarina Isabel Amaro Romão | Portuguese Consumers' Perceptions of Bookstagrammers | English | Iscte | 2024 | 2024 |
| Maria Teresinha De Aragão Lorga | Internal Communication and Work Engagement at Siemens Portugal: Effectiveness and improvement proposals | Portuguese | Iscte | 2024 | 2024 |
| Marta Alexandra Calhau Bonito | Employer Branding Strategies for Attracting Young Talent: The Expectations of the Portuguese Generation Z towards Employers | Portuguese | Iscte | 2023 | 2023 |
| Nicole Alexandra Claro Varela | Consumer behaviour: Sustainable products in times of economic crisis | Portuguese | Iscte | 2023 | 2023 |
| João Eduardo Martins Ilha | The impact of sponsoring in Formula 1 | English | Iscte | 2021 | 2023 |
| Marina Alves do Rosário | Sustainability Communication in the food and beverage industry in Portugal: an analysis of impact and perception by stakeholders | Portuguese | Iscte | 2023 | 2023 |
| Ana Rita Branco de Vasconcelos | The influence of the personal branding on consumers purchase intention | Portuguese | Iscte | 2022 | 2022 |
| Maria Garcia Henriques | Digital Marketing Strategy Used By Luxury Brands | English | Iscte | 2021 | 2022 |
| Joana Paisana Morais | Cosmetic Industry: Changes in the Consumer Behavior and COVID-19 Impact | English | Iscte | 2021 | 2022 |
| Rita Patacão Cavaleiro Ângelo | Fast fashion vs. Slow fashion: What is the future? | English | Iscte | 2021 | 2022 |
| Alice Santos Chagas | The impact of Brand Activism on the Brand Attitude of Gen Z - the mediating role of Perceived Brand Authenticity | English | Iscte | 2021 | 2022 |
| Fernando Manuel Bemposta Pires | What can Private Label Brands do to increase consumer perception of quality, in grocery retail | English | Iscte | 2021 | 2022 |
| Ana Cristina Xarepe Barroso da Silva Santo | The time to give voice to the brand "Azeite de Portugal"- Communication Plan | Portuguese | Iscte | 2022 | 2022 |
| Mariana Simões Monteiro | Relationship Marketing and its influence on customer loyalty in the food retail sector | Portuguese | Iscte | 2021 | 2022 |
| André Filipe Leitão Pereira | Influence of Children's Marketing Campaigns on the Loyalty Process of Parents to the Place of Purchase in the Food Retail Sector | Portuguese | Iscte | 2021 | 2022 |
| Maria do Mar Paixão Garcia Iglésias Parreira | Artificial Intelligence in FMCG in-store: Are Portuguese Consumers Ready? | Portuguese | Iscte | 2021 | 2022 |
| Sandra Maria Ribeiro Gaspar | Marie Kondo, a especialista em organização minimalista, abre uma loja online. Foi esta uma decisão de gestão acertada? Marie Kondo, the specialist in minimalist organization, opens an online store. Was this a good management decision? | English | Iscte | 2022 | 2022 |
| Joana Paisana Morais | Indústria Cosmética: mudanças no comportamento do consumidor e o impacto da COVID-19 Cosmetic Industry: Changes in the Consumer Behavior and COVID-19 Impact | English | Iscte | 2022 | 2022 |
| Maria do Carmo Cabral de Novaes e Ataíde | Consumer Behaviour: NETFLIX | Portuguese | Iscte | 2021 | 2021 |
| Mafalda dos Santos Tiago | The Impact of Retailtainment on Purchase Intentions | English | Iscte | 2021 | 2021 |
| Inês Sofia de Sousa Higino Claudino | Impact of Relational Marketing and Television Commercials on Brand Awareness and Purchase Intention of Large Retailers | Portuguese | Iscte | 2020 | 2021 |
| Frederico José Almeida de Colaço Valarinho | Negative electronic word-of-mouth (NWOM): how to avoid and respond to negative online feedback | English | Iscte | 2021 | 2021 |
| Diogo Alexandre Afonso Luís | The Influence of Packaging on Consumer Purchase Intention of Craft Beer | English | Iscte | 2021 | 2021 |
| Beatriz Silva Febra | Consumer behavior and the impact of Digital Marketing on online wine purchase | Portuguese | Iscte | 2021 | 2021 |
| Raquel Ventura Caretas | The print media and influence marketing: the impact of digital influencers on portuguese women's magazines | Portuguese | Iscte | 2021 | 2021 |
| Marine Gazan | The role of cultural brownfield in the Parisian nightlife: A focus on their offers and sustainability. | English | Iscte | 2021 | 2021 |
| Rita Fiúza Martins Rua | Fake Healthy Products in the Food Retail: Impact of Marketing and Labeling onConsumer Beahviour | English | Iscte | 2018 | 2021 |
| Catarina Mendes Dias de Jesus | Do we drink with our eyes?Wine Bottles' Front Label Impact on Consumer Perception | Portuguese | Iscte | 2019 | 2021 |
| Marine Gazan | The role of cultural brownfield in the Parisian nightlife: A focus on their offers and sustainability. | English | Iscte | 2021 | 2021 |
| Maria Margarida Mariano Dias | The role of the Tenant Mix in the Positioning and Image of Shopping Centres | English | Iscte | 2019 | 2020 |
| Catarina Jorge da Fonseca Anjos | The Impact of Instagram Influencer Marketing in the Restaurant Industry | English | Iscte | 2019 | 2020 |
| Rita Paiva Neves | The effects of micro and macro-influencers on Instagram skincare campaigns | English | Iscte | 2019 | 2020 |
| Inês Santos do Carmo | Experiential Marketing and its Influence on the Consumer - The Nespresso Case | Portuguese | Iscte | 2019 | 2020 |
| Cristiana Sofia Vieira da Silva | A Communication Plan for Landescape: A Portuguese Cultural and Adventure Travel Agency | English | Iscte | 2019 | 2020 |
| Marina Alexandra Silva Gomes | The Role of Digital Influencers on Consumers' Purchase Intention in Fashion | English | Iscte | 2019 | 2020 |
| Teresa Raquel Leiria da Silva Barrau | Digital Marketing and Luxury Brands | Portuguese | Iscte | 2019 | 2020 |
| Francisco Barros Martins de Jesus | Critical factors of shopping mall attractiveness for the consumers | Portuguese | Iscte | 2018 | 2019 |
| Frederico Coelho de Carvalho Morais | Factors that take Consumers to Visit Theme Parks Dedicated to Animals | Portuguese | Iscte | 2018 | 2019 |
| Lorena Silveira Batista Genú | Digital marketing: How the beauty market has changed with the emergence of digital influencers | English | Iscte | 2017 | 2019 |
| Márcia Silva Gonçalves | The role of relationship marketing on building B2B partnerships on the non-profit sector | English | Iscte | 2019 | 2019 |
| Maria Inês Cunha de Eça de Oliveira Martins | Impact of Backgroud Music on Hipermarket Sales | Portuguese | Iscte | 2019 | 2019 |
| Gustavo Henrique Gontijo Genú | A Digital Marketing Plan for Dona Laranja: Creating a New Juice Brand Using Social Media | English | Iscte | 2019 | 2019 |
| Tiago Miguel Pereira Fortunato | Access over ownership: A generational analysis | English | Iscte | 2017 | 2019 |
| Gustavo Henrique Gontijo Genú | A Digital Marketing Plan for Dona Laranja: Creating a New Juice Brand Using Social Media | English | Iscte | 2019 | 2019 |
| Carolina Vasconcelos Marcelino Loia Guerreiro | What are the key drivers of customer?s loyalty in yogurts? category? A case study of Pingo Doce | English | Iscte | 2019 | 2019 |
| Margarida Nunes Anastácio | City Branding - Aveiro: How Aveiro is perceived by its Residents and Tourists? | English | Iscte | 2019 | 2019 |
| Tiago Miguel Pereira Fortunato | Access over ownership: A generational analysis | English | Iscte | 2019 | 2019 |
| Lorena Silveira Batista Genú | Digital marketing: How the beauty market has changed with the emergence of digital influencers | English | Iscte | 2019 | 2019 |
| Márcia Silva Gonçalves | The role of relationship marketing on building B2B partnerships on the non-profit sector | English | Iscte | 2019 | 2019 |
| Rodrigo José Soares de Castro | Word of Mouth management: between praxis and theory | Portuguese | Iscte | 2017 | 2018 |
| Serenela Alves de Andrade | The Role of Naming Sponsors in Summer Music Festivals. | English | Iscte | 2017 | 2018 |
| António Miguel Dias Mateus | Is there a relationship between news sentiment and marketing? | Portuguese | Iscte | 2018 | 2018 |
| Patrícia Alexandra Sacramento da Costa Ventura | THERE?S A NEW PLAYER IN TOWN: A CASE STUDY OF MERCADONA?S ENTRANCE IN PORTUGAL | English | Iscte | 2018 | 2018 |
| Rita Isabel Lança dos Santos | A Digital Marketing Strategy In A Fintech Start-up: Advicefront | English | Iscte | 2018 | 2018 |
| António Serrenho do Carmo | Business Plan: BOUTIQUE 0 | English | Iscte | 2018 | 2018 |
| Daniel Loivos dos Santos | Marketing Plan for the launch of Redken Brews | English | Iscte | 2018 | 2018 |
| Serenela Alves de Andrade | The Role of Naming Sponsors in Summer Music Festivals. | English | Iscte | 2018 | 2018 |
| Joana Isabel Serôdio Pardal | Impacto das alegações nutricionais e de saúde nos consumidores | Portuguese | Iscte | 2016 | 2017 |
| Ana Filipa Mendes Lourenço | Corporate Reputation in B2B Service Customers | English | Iscte | 2015 | 2016 |
| Maria Vitória Sá Quental de Melo Lindo | How Gender Affects the Buying-Decision Process Among Consumers of Luxury Goods | English | Iscte | 2015 | 2016 |
| Raquel Alexandra Fonseca Duran | A Importância das Ativações de Marca na Estratégias de Comunicação das Empresas | Portuguese | Iscte | 2015 | 2016 |
| Mariana de Pinho Duarte Ferreira da Silva | New Influencers - A Influência dos Bloggers de Moda na Decisão de Compra do Consumidor | English | Iscte | 2015 | 2016 |
| Teresa Mafalda de Mendonça e Moura Esteves Marcos | Story - Telling and Doing | English | Iscte | 2014 | 2015 |
| Kalen Elizabeth Vaughan | How International Nonprofit Organizations can use Facebook to Build Relationships with Potential Donors and Volunteers | English | Iscte | 2014 | 2015 |
| João Pedro Rodrigues Lima Mestre da Conceição | New Brands and New Bands. O Marketing e a Gestão no Lançamento de uma Nova Banda Independente | Portuguese | Iscte | 2014 | 2015 |
| Cleide Azevedo Pinto de Abreu | Celebrity in the Mirror: The Role of Celebrity Endorsement in Male Grooming Communication | English | Iscte | 2014 | 2015 |
| Joséphine Gaspar Lopes | Marketing Plan for Workshop and Accessories area of Proóptica | English | Iscte | 2015 | 2015 |
| Ana Catarina Afonso Lindeza | Os Cartões de Fidelização nas Farmácias Portuguesas | Portuguese | Iscte | 2013 | 2014 |
| Patrícia Alexandra Realinho Ramos | O Futuro das Marcas Nacionais no Retalho Alimentar - A perspetiva do consumidor | Portuguese | Iscte | 2013 | 2014 |
| Pedro Manuel Dias Sousa Cordeiro | Quais os Canais de Distribuição que Melhor se Adequam às Necessidades do Segmento sénior? | Portuguese | Iscte | 2013 | 2014 |
| Ana Sofia Mesquita Tavares Marques | The Influence of Olfactory Marketing on Clients Loyalty | English | Iscte | 2012 | 2013 |
| Catarina Ferreira da Silva | Qual o Papel das Marcas de Fornecedor, no Mercado de FMCG, com a Crescente Influência das Marcas de Distribuidor? | Portuguese | Iscte | 2012 | 2013 |
| Catarina Alexandra da Rocha Fornelos | O impacto da Evolução Tecnológica no Mercado Livreiro | Portuguese | Iscte | 2012 | 2013 |
| Ivo dos Reis Moreira | Homecare em Nutrição Artificial - Uma solução para doentes, profissionais de saúde e hospitais | Portuguese | Iscte | 2011 | 2012 |
| Sílvia Rodrigues Cavalinhos | A Importância da Marca do Distribuidor no Mercado dos Electrodomésticos. | Portuguese | Iscte | 2008 | 2010 |
| Carina Maria Rolo Ferreira | A Qualidade do Serviço Prestado nas Farmácias Comunitárias:Expectativas e Percepções dos Clientes. | Portuguese | Iscte | 2008 | 2009 |
M.Sc. Final Projects (75)
Concluded (75)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Beatriz Martinho de Sousa | Fidelidade Casa Mais insurance marketing plan | Portuguese | Iscte | 2024 | 2024 |
| Mafalda de Oliveira Isabel Meireles Pássaro | Impact of Environmental Sustainability and Circular Economy on Brand Image and Brand Awareness: The Case of IKEA Portugal | Portuguese | Iscte | 2023 | 2023 |
| Beatriz Maria Esaguy Fernandes dos Santos | The impact of influencer marketing on women's self-esteem and body image | English | Iscte | 2023 | 2023 |
| Joana Dias Malcato | The role of brand architecture on brand equity: Pestana Hotel Group Case Study | English | Iscte | 2023 | 2023 |
| Sandra Maria Ribeiro Gaspar | Marie Kondo, the specialist in minimalist organization, opens an online store. Was this a good management decision? | Portuguese | Iscte | 2021 | 2022 |
| Débora Brito Ribeiro | Social Media Marketing Plan for Quinta do Boição | Portuguese | Iscte | 2021 | 2021 |
| Ana Sofia Ferreira de Almeida | Communication plan for a travel agency: Portugal With | English | Iscte | 2021 | 2021 |
| Marta Hidalgo Pidemont | E-commerce Loyalty Program for Delta Q in Brazil | English | Iscte | 2019 | 2020 |
| Fábio Miguel Rodrigues Pinto | Marketing Plan for an Eletronic Prdotuct Subscription Service | Portuguese | Iscte | 2019 | 2020 |
| Catarina Alexandra Vieira Morcela | How consumers react to different Private-Label Brands? | English | Iscte | 2019 | 2020 |
| Maria Teresa de Magalhães Fleming Pessoa Gaspar | The Saint-Gobain Weber Presence in the DIY Large Surfaces Market | Portuguese | Iscte | 2019 | 2020 |
| Inês Cristina dos Santos Marques | Revitalizing a Brand - The Pato Real Brand Case | Portuguese | Iscte | 2019 | 2020 |
| Carolina Vasconcelos Marcelino Loia Guerreiro | What are the key drivers of customer?s loyalty in yogurts? category? A case study of Pingo Doce | English | Iscte | 2019 | 2019 |
| João Pedro Dias Soares Santos | How merchandising and layout of IKEA influence the consumer behavior? | English | Iscte | 2018 | 2019 |
| Margarida Nunes Anastácio | City Branding - Aveiro: How Aveiro is perceived by its Residents and Tourists? | English | Iscte | 2018 | 2019 |
| Patrícia Alexandra Sacramento da Costa Ventura | THERE?S A NEW PLAYER IN TOWN: A CASE STUDY OF MERCADONA?S ENTRANCE IN PORTUGAL | English | Iscte | 2017 | 2018 |
| António Serrenho do Carmo | Business Plan: BOUTIQUE 0 | English | Iscte | 2017 | 2018 |
| Sónia de Almeida Tomás Gonçalves | Potential of Blended Learning in the Executive Masters - Católica Lisbon School of Business and Economics | Portuguese | Iscte | 2018 | 2018 |
| Cátia Alexandra Rolo Guisado | Marketing Plan for GoGo squeeZ | Portuguese | Iscte | 2018 | 2018 |
| Filipa Monteiro da Cruz | Development of Employer Branding KPI's, for the Young Talent Programmes' initiatives, at Jerónimo Martins | English | Iscte | 2017 | 2018 |
| Daniel Loivos dos Santos | Marketing Plan for the launch of Redken Brews | English | Iscte | 2017 | 2018 |
| Rita Isabel Lança dos Santos | A Digital Marketing Strategy In A Fintech Start-up: Advicefront | English | Iscte | 2017 | 2018 |
| Madalena Maria Igreja Ferrari Sobral | The perfect Dose can be the Right Choice | English | Iscte | 2016 | 2017 |
| Tiago Bruno Lourinho Heleno Lopes | A Importância das Marcas Próprias e a sua Introdução numa Loja de Especialidade | Portuguese | Iscte | 2016 | 2017 |
| Rita Araújo Soromenho de Alvito | Pestana CR7 - Brand Concept Case Study. | English | Iscte | 2016 | 2017 |
| Miguel Filipe Duarte Castelão | A Marketing Plan to Hotel Castelão | English | Iscte | 2016 | 2017 |
| Maria Leonor Nogueira de Paiva | A Communication Plan for a Portuguese Luxury Multibrand: Stivali | English | Iscte | 2015 | 2016 |
| Pedro de Azeredo Coelho Matos Pereira | Marketing Plan. NOS Introducing Pay-Per-View | English | Iscte | 2015 | 2016 |
| Patrícia Jesus Casaca Couto dos Santos Batista | A Importância dos Serviços no Incremento de Vendas no Retalho. Caso prático na empresa AKI Portugal | Portuguese | Iscte | 2015 | 2016 |
| Matilde Fonseca Tareco | A Social Media Marketing Plan for Quinta da Suratesta | English | Iscte | 2015 | 2016 |
| Alexandra Catarina Rosa Nicolau Gralho | Retalho organizado VS Retalho independente | Portuguese | Iscte | 2013 | 2015 |
| Arthur Gabriel Araújo Jordão | Caso Pedagógico: Arquitectura de Marcas de Sonae Sierra | Portuguese | Iscte | 2014 | 2015 |
| Catarina Pina Fialho | Roger & Gallet Brand Repositioning | English | Iscte | 2014 | 2015 |
| Marta Barahona Simões da Fonseca Guimarães | Communication Plan for Skittles | English | Iscte | 2014 | 2015 |
| Rodrigo Gonçalves Martins | "Retailtainment" - Standing out in the portuguese sportswear market | English | Iscte | 2013 | 2014 |
| Ana Catarina Morgado Alves de Carvalho | Marketing plan for dance material supplier | English | Iscte | 2013 | 2014 |
| Ana Margarida Nunes Francisquinho | Consumer Attitudes and Perceptions Towards Medicine Types: Brand medicines versus generic medicines | English | Iscte | 2012 | 2013 |
| Mariana Cláudia Simas Pinto | Surprise Gift Card. Plano de Marketing | Portuguese | Iscte | 2012 | 2013 |
| Nuno André Rosa Pereira | Portugal as an European Destination Reference in Senior Tourism | English | Iscte | 2012 | 2013 |
| Yorete Marlene Campos De Azevedo | Primark's E-Marketing Plan | English | Iscte | 2012 | 2013 |
| Nuno Miguel Ferreira Antunes | Merchandising no Local de Pagamento: Potenciar vendas com o Merchandising no m2 do local de pagamento na loja de pequena dimensão | Portuguese | Iscte | 2012 | 2013 |
| Ana Luísa Costa Ferreira | Communication Plan of Sonae Sierra's Gift Card Surprise | English | Iscte | 2012 | 2013 |
| Mafalda Sofia Reis Franklin | Marketing Plan for the Lisbon Zoo | English | Iscte | 2012 | 2013 |
| Catarina Conde Rosa | In-Store Promotional Campaign - The impact of a New Fragance | English | Iscte | 2012 | 2013 |
| Patrícia Alexandra Pedro das Dores | FrescosBio - Agricultura Urbana | Portuguese | Iscte | 2011 | 2012 |
| Luís Artur Sena Neto Fernandes Barata | Implementação de uma Marca Própria numa Cadeia Retalhista Regional - Caso Ponto Fresco SA | Portuguese | Iscte | 2011 | 2012 |
| Magda Raquel Pereira Genebra | Winning in a Crisis: Checkouts Model as a way of business growth at Mars Portugal | English | Iscte | 2011 | 2012 |
| André Filipe Pacheco Seabra | A Relação dos Programas de Fidelização e a Satisfação de Clientes ? O caso TMN | Portuguese | Iscte | 2011 | 2012 |
| Marisa Figueiredo de Oliveira | Creation of an integrated tasting plan in Hypermarkets | English | Iscte | 2011 | 2012 |
| Patrícia Neto Pena | Case Study: Corticeira Amorim as Portugal's Brand Ambassador | English | Iscte | 2011 | 2012 |
| João Paulo Caetano Sebastião | Estação de Rádio Infantil: Alegria da Radio | Portuguese | Iscte | 2011 | 2012 |
| Ana Catarina Santos Rolo | Plano de Negócios Hotel do Templo | Portuguese | Iscte | 2011 | 2012 |
| Maria Cristina Duarte Agapito | A Gestão de Sortido | Portuguese | Iscte | 2010 | 2012 |
| David Cortes Ventura | Revitalização de uma Marca - O caso da marca Xau liquido concentrado | Portuguese | Iscte | 2010 | 2012 |
| Filipa Marques Serra Pereira | Marcas de Luxo em Portugal - Sucesso em contexto de crise económica | Portuguese | Iscte | 2011 | 2012 |
| Joana Faia Martins Poças Esteves | O Processo de Internacionalização da Marca Koni Store para o Mercado Português através de uma Estratégia de Franchising | Portuguese | Iscte | 2011 | 2012 |
| Marta Isabel Nunes Rodrigues Martins | Segmentação dos Pontos de Venda - Aplicação da segmentação à rede de Lojas dos CTT - Correios de Portugal | Portuguese | Iscte | 2010 | 2012 |
| Bárbara Marques da Silva Jansen Verdades | O Crescimento dos Produtos de Marca Própria Caso Pedigree Dog Dry | Portuguese | Iscte | 2010 | 2012 |
| Margarida Laima Vilhena de Mendonça | Iscte | 2010 | 2011 | ||
| Ana Sofia Fernandes Conceição Martins | Analisar e Propôr a Melhor Abordagem para Conquistar e Fidelizar Clientes na Área de Restauração em Portugal | Iscte | 2010 | 2011 | |
| Nuno Gonçalo Costa Fernandes Marques de Abreu | Análise do Perfil do Cliente Recheio e Desenvolvimento de um Sistema Promocional. | Iscte | 2010 | 2011 | |
| Diana Filipa Delgado Marques | O Impacto e a Importância da Gestão de Categorias no Processo de decisão de Compra das Crianças. | Iscte | 2010 | 2011 | |
| Susana Oliveira Gonçalves | O Impacto dos Cartões de Fidelidade no Comportamento de Compra do Consumidor. Uma Abordagem ao mercado retalhista | Portuguese | Iscte | 2009 | 2011 |
| Nara Geise Baltazar Ferreira | Iscte | 2010 | 2011 | ||
| Honey Jaiantilal Bhanji | O Impacto da Aplicação do e-Commerce num Website | Portuguese | Iscte | 2009 | 2011 |
| Efraim José Tavares Tavares | Edição Online Sol. | Portuguese | Iscte | 2008 | 2010 |
| Ana Sofia da Costa Pinheiro Meneses Mesquita | Revitalização de uma Marca - O caso marca Sun. | Portuguese | Iscte | 2009 | 2010 |
| Ana Sofia Filipe Pereira | A Importância do Planeamento de Marketing: O caso de uma PME portuguesa. | Portuguese | Iscte | 2009 | 2010 |
| Diogo Miguel Parreira de Gouveia | Plano de Negócios U2B - Unidade de Negócio "Grupo de Farmácia" - universo empresarial UDIFAR. | Portuguese | Iscte | 2009 | 2010 |
| Alexandra Maria Portugal Galvão de Vasconcelos | Plano de Marketing Orthomol - Lançamento de uma Nova Gama de Produtos pela Empresa Raul Vieira, Lda. | Portuguese | Iscte | 2008 | 2010 |
| Mónica Sofia de Freitas | Distribution Management in the Health Club Industry - The Impact os a company´s image and the environment when choosing a point of sale (POS). | English | Iscte | 2008 | 2009 |
| Shahida Mussá Calú | A Criação de Experiências Memoráveis e a Possibilidade de Experimentação antes da Compra como Impulsionadoras de uma Nova Forma de Relacionamento entre a Marca e os Consumidores. | Portuguese | Iscte | 2008 | 2009 |
| Mário Luís Pereira Cravidão | A Marca de Vinhos Regional Lisboa - O Plano de Comunicação Internacional. | Portuguese | Iscte | 2008 | 2009 |
| Rita Alexandra Gomes Morais Mendes | Marketing no Ponto de Venda - Importância da diferenciação publicitária no ponto de venda, em diferentes categorias de produtos, no no processo de tomada de decisão de compra dos clientes. | Portuguese | Iscte | 2008 | 2009 |
| Rita Isabel Lourenço Farinha | Impacto das Marcas Próprias no Orçamento das Famílias. | Portuguese | Iscte | 2008 | 2009 |
