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Publication Detailed Description
Behind the scenes of the matchmaking between private for-profit sector and cultural and creative sectors during pandemic. Added value, motivations, and companies’ benefits to join the Portugal #Entraemcena platform
Proceedings of the ECREA Organisational and Strategic Communication Section Conference: The normative imperative sociopolitical challenges of strategic and organizational communication
Year (definitive publication)
2023
Language
English
Country
Portugal
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Abstract
The motivations and role of private agents and companies in funding culture was debated along centuries until our times (Rouzé, 2019; Santos and Conde, 1990), an historical moment where brands are increasingly associated with cultural products due to their symbolic value (Schroeder et al., 2010)and where there is an increasing appropriation of culture and creativity as a useful tool for multiple sectors businesses (Hesmondhalgh, 2013; Gehman & Soublière, 2017).
Acknowledgements
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Keywords
Contributions to the Sustainable Development Goals of the United Nations
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