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Publication Detailed Description
Extended reality and metaverse: Immersive technology in times of crisis: XR 2022
Year (definitive publication)
2023
Language
English
Country
Switzerland
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Abstract
The current study seeks to explore whether virtual reality (VR) can be more effective than traditional 2D in influencing emotional responses (namely, empathy and sympathy), considering different movie genres. A factorial design 2 (movie genre: animation; documentary) x 2 (VR; 2D) between-subjects experiment was employed. A total of 145 participants were recruited. Findings suggest that sympathy and empathy responses to movies are affected by the technological format used to experience a movie, being higher in VR than in 2D. Regarding sympathy, the conducted analysis suggests that the movie genre has a higher impact than the format. Additionally, the present study concludes that the interaction between technological format and movie genre has a significant impact on WOM.
Acknowledgements
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Keywords
Virtual reality,Cinematic virtual reality,Empathy,Sympathy,WOM,Motion picture
Fields of Science and Technology Classification
- Computer and Information Sciences - Natural Sciences
- Electrical Engineering, Electronic Engineering, Information Engineering - Engineering and Technology
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