Publicação em atas de evento científico
Combining new and old: emergent business models in the food system transition
Isabel Lança (Salavisa, I.); Maria de Fátima Ferreiro (Ferreiro, Maria de Fátima);
GFIC 2019 Proceedings of the 2nd Global Forum of Intellectual Capital
Ano
2019
Língua
Inglês
País
Portugal
Mais Informação
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Abstract/Resumo
The research has been developed within a research project on Spatial Planning for Change (SPLACH) through an interdisciplinary approach. The analysis focus on food systems transition in a specific territory, the Lisbon Metropolitan Area (LMA). The transition of food systems towards a sustainable model has been under analysis and debate. This transition is related with structural changes, namely the emphasis on local production, short supply chains, and the preference for organic products. The shift of the agrifood system is taking place through both the creation of entirely new businesses and the transition of individual farms towards organic production. In both cases, the new enterprises resort to a combination of old agricultural knowledge and techniques, new scientific knowledge regarding productive methods and new technological platforms for advertising and commercialization. These mixed sources permit the creation of interesting forms of new business models, combining old and new knowledge and practices. In addition to the agriculture domain, they exemplify how traditional industries can absorb/generate innovation, at technological and organizational levels, and become in line with the new knowledge-based era. The paper presents results of the research on the emergence of this form of business model by addressing the case of organic food production innovative initiatives in the LMA, namely Quinta do Oeste. Primary data were collected through extensive interviews to key actors, namely entrepreneurs or leaders of the initiatives, and detailed visit/observation of the farms.
Agradecimentos/Acknowledgements
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Palavras-chave
food system transition,organic farms,new business models,technological innovation,new marketing forms.

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