Português
Ciência-IUL
Publications
Publication Detailed Description
12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment
Year (definitive publication)
2019
Language
English
Country
Greece
More Information
Web of Science®
Scopus
This publication is not indexed in Scopus
Google Scholar
Abstract
Within marketing research, the number of studies about customer engagement has been growing, emerging mainly after 2005 (Brodie et al., 2011), which reflects the increasing interest of researchers on the topic. The purpose of this study is to provide a systematic literature review to answer to the research question: “What marketing research has been conducted on customer engagement until now and what could be future avenues for research?”
Acknowledgements
--
Keywords
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UID/GES/00315/2019 | Fundação para a Ciência e a Tecnologia |
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
