Português
Ciência-IUL
Publications
Publication Detailed Description
Book Title
Handbook of customer engagement in tourism marketing
Year (definitive publication)
2023
Language
English
Country
United Kingdom
More Information
Web of Science®
This publication is not indexed in Web of Science®
Scopus
Google Scholar
Abstract
Customer engagement (CE), defined as a customer's resource investment in his/her brand or firm interactions, has evolved into an important tourism and hospitality marketing metric in the last decade. However, despite existing insight in this area, dynamic CE remains in flux, requiring further investigation. In this chapter, we discuss CE's key theoretical foundation/underpinnings, perspectives, operationalization(s)/measurement, antecedents, consequences, mediators, moderators, approaches and methods, thus offering a foundation upon which the remainder of this book is built.
Acknowledgements
--
Keywords
Antecedents and consequences,Customer engagement,Measurements and operationalizations of CE,Mediators and moderators,Methodological CE-based developments,Theoretical foundation
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
