Português
Does Tourist’s Engagement Influence Destination Loyalty? An Analysis of Turismo do Centro de Portugal
Event Title
TOURMAN 2021 - 4th International Scientific Conference
Year (definitive publication)
2021
Language
English
Country
Greece
More Information
Web of Science®
This publication is not indexed in Web of Science®
Scopus
This publication is not indexed in Scopus
Google Scholar
This publication is not indexed in Google Scholar
Abstract
Nowadays, the tourism market is facing several challenges and becoming an even more competitive environment. Destination competitiveness is flourishing not only because of the impact on destinations due to the tourism growth but also due to COVID -19 restrictions. The need to have a distinctive factor for destinations is now more critical than ever, and destinations should aim to create a relationship with tourists to ensure the experience is memorable and that tourists repeat the visit and make positive recommendations about the destination to others. This need suggests the usefulness of tourist engagement to achieve their goals ultimately. So, this study aims to understand how the engagement between tourists and the tourism destination can influence tourists’ destination loyalty, namely their willingness to recommend the destination to friends and family and their intention to repeat the visit. This research explores Centro de Portugal (a relevant destination in Portugal) as the loyal destination.
Acknowledgements
--
Keywords
Customer Engagement,Destination loyalty
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
