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Publication Detailed Description
Journal Title
Review of International Business and Strategy
Year (definitive publication)
2023
Language
English
Country
United Kingdom
More Information
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Abstract
Export firms are quicker to adopt environmental friendliness than firms focused on domestic markets, due to differences in foreign countries’ environmental requirements. Thus, it is important to understand firms’ green export marketing strategy and its influence on export performance. This study investigates the relationship between market-oriented environmental sustainability and green export-related resources and capabilities; analyzes the impact of these resources and capabilities on the eco-friendly export marketing strategy; and assesses the influence of such strategy on export performance. Using survey data from 241 manufacturing export firms, our study finds a positive influence of market-oriented environmental sustainability on green export-related resources and capabilities. Further, while green export-related capabilities directly affect eco-friendly export marketing strategy, resources only influence it indirectly through capabilities. The results also show that the adoption of an eco-friendly export marketing strategy contributes to firm’s export performance.
Acknowledgements
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Keywords
Sustainable behavior of the firm,Environmental marketing,Export performance,Strategic corporate sustainability,Green export-related resources,Green export-related capabilities
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UIDB/04521/2020 | Fundação para a Ciência e a Tecnologia |
| UIDP/04044/2020 | Fundação para a Ciência e a Tecnologia |
| UIDB/04044/2020 | Fundação para a Ciência e a Tecnologia |
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
