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Publication Detailed Description
Employer branding in the healthcare sector: The role of instrumental and symbolic image attributes among potential applicants and doctors
Journal Title
Journal of Chinese Human Resource Management
Year (definitive publication)
2023
Language
English
Country
China
More Information
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Abstract
This study draws from the instrumental-symbolic framework to analyze the employer image of public hospitals among final-year students and employed doctors. We examine the relative importance of perceived instrumental and symbolic employer image attributes in public hospitals in China among two groups of individuals (211 final-year students and 200 currently employed doctors). Both instrumental and symbolic attributes are significantly related to hospitals' attractiveness as an employer. Symbolic trait inferences explain incremental variance in employer attraction beyond instrumental attributes. Although both attributes explain similar portions of the variance in the two groups, the attributes that emerge as significantly related to hospitals' attractiveness are different. Finally, potential applicants have more favorable perceptions of both instrumental and symbolic attributes than employed doctors. Practical and theoretical implications deal with how hospitals should audit their employer image and manage their employer branding practices.
Acknowledgements
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Keywords
Employer branding,Employer image,Instrumental-symbolic framework,Employee retention,Public hospitals,China
Fields of Science and Technology Classification
- Health Sciences - Medical and Health Sciences
- Psychology - Social Sciences
- Economics and Business - Social Sciences
- Educational Sciences - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UID/GES/00315/2013 | Fundação para a Ciência e a Tecnologia |
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
