Ciência-IUL
Publications
Publication Detailed Description
Engaging customers in the restaurante sector
Conference book proceedings of the 3rd international Conference on Organization and Management (ICOM)
Year (definitive publication)
2017
Language
English
Country
United Arab Emirates
More Information
Web of Science®
This publication is not indexed in Web of Science®
Scopus
This publication is not indexed in Scopus
Google Scholar
Abstract
In today’s market, customers are not only consuming the market offerings of the firms,
but also marketing these offerings indirectly through different engagement behaviors. Evidence
suggest that customer engagement drives key business outcomes. In turn, more attention is given
to customer engagement from business practitioners and researchers. This paper examines the
factors driving customers to engage with restaurants. The authors built on the theory of
engagement and marketing relationship literature to propose that customer perceived value and
relationship quality are antecedents of customer engagement. Moreover, the authors test a
mediated relationship between customer perceived value and customer engagement through
relationship quality. Additionally, customer value consciousness is incorporated to the model as
a boundary condition of the positive effects of customer perceived value on customer
engagement and relationship quality. Results of the hypothesized relationships are provided. At
the end, discussion of theoretical and managerial implications is found.
Acknowledgements
--
Keywords
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.