Português
Exploring the influence of market orientation and organisational structure on agribusiness firms’ innovative performance
Event Title
XXV APPLIED ECONOMICS MEETING
Year (definitive publication)
2023
Language
English
Country
Spain
More Information
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Abstract
Agribusiness shows a growing degree of competitiveness and innovation. However,
the organisational mechanisms that compete for innovation and organisational
performance are under-studied. This study aims to analyse the influence of market
orientation and organisational structure on innovation generated in these firms. To
test the conceptual model, we follow a two-step approach combining a PLS-SEM
procedure with an importance-performance map analysis. The results reveal that,
when compared to exploitative innovation, explorative innovation shows a stronger
influence on market and financial performance of Extremaduran agribusiness firms.
Furthermore, the firms’ market orientation and the existence of a formal
organisational structure represent important elements to develop innovation
exploration orientation.
Acknowledgements
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Keywords
Exploitative innovation,explorative innovation,market orientation,organizational structure,agri-food industry
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
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