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Publication Detailed Description
Exploring tourism students’ engagement through telepresence, pleasantness of the experience and memory: A virtual reality approach
Journal Title
Journal of Promotion Management
Year (definitive publication)
2022
Language
English
Country
United Kingdom
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Abstract
This article focuses on a virtual reality (VR) experience aiming to extend the S-O-R framework by portraying the influence of VR experience on tourism students’ engagement. A sample of tourism management college students are exposed to a visualization of an immersive VR experience – visualization of a short 360° video with a touristic experience – through VR headset equipment in a controlled environment (room and equipment fully dedicated to the experiment). Telepresence, pleasantness of the experience, and memory are considered mediators between VR experience and tourism students’ engagement. Memory is a mediator between telepresence and tourism students’ engagement.
Acknowledgements
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Keywords
Virtual reality,Tourism students’ engagement,Telepresence,Pleasantness of the experience,Memory
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UIDB/00315/2020 | Fundação para a Ciência e a Tecnologia |
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