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Publications
Publication Detailed Description
Marketing and Smart Technologies. Smart Innovation, Systems and Technologies
Year (definitive publication)
2022
Language
English
Country
Singapore
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Abstract
The Internet has become a constant presence in citizens’ lives, and this has led to great changes in what is concerned with their way to buy products. The possibility of buying all kinds of items online is particularly useful because there is no need to leave the comfort of their houses. In this study, we intend to understand which are the aspects that influence the consumers to buy computer equipment and telecommunications in virtual stores. After a literature review in order to know the actual paradigm of the theme, and with the aim to determine the users’ opinion, a survey was developed, which was distributed by email and within the social networks. Then the data was processed with SPSS, and it was obtained three main categories: Conditions and Images, Products and Deliveries, and finally, Website design/usability.
Acknowledgements
This work was undertaken at ISTAR-Information Sciences and Technologies and Architecture Research Center, and it was partially funded by the Portuguese Foundation for Science and Technology (Project “FCT UIDB/04466/2020”).
Keywords
Virtual stores,e-commerce,Online shopping,Consumer satisfaction
Fields of Science and Technology Classification
- Computer and Information Sciences - Natural Sciences
- Economics and Business - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UIDB/04466/2020 | Fundação para a Ciência e a Tecnologia |
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
