Book chapter Q3
How committed I am with tourist-intelligent virtual assistants?
Sandra Loureiro (Loureiro, S. M. C.); Ricardo Godinho Bilro (Bilro, R. G.);
Book Title
Marketing and Smart Technologies. Smart Innovation, Systems and Technologies
Year (definitive publication)
2020
Language
English
Country
Singapore
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Abstract
This study analyzes drivers and outcomes of commitment with tourist intelligent virtual assistants. A convenience sample of 124 usable questionnaires was used. Findings reveal that attachment and emotional values influence commitment with tourist-intelligent virtual assistants. Commitment, in turn, influences loyalty intentions. This study is a first attempt on analyzing the attachment process between tourists (as users) and intelligent virtual assistants.
Acknowledgements
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Keywords
Attachment,Commitment,Emotional value,Intelligent virtual assistant,Artificial intelligence
Fields of Science and Technology Classification
  • Mathematics - Natural Sciences
  • Computer and Information Sciences - Natural Sciences
  • Other Social Sciences - Social Sciences
Funding Records
Funding Reference Funding Entity
UIDB/00315/2020 Fundação para a Ciência e a Tecnologia
Publication Identifiers
ci-pub-81038
2-s2.0-85103457819
10.1007/978-981-33-4183-8_1
2-s2.0-85103457819
Other Publication Details
2021
Springer Singapore
Scopus; SCOPUS
2190-3018 (print)
2190-3026 (online)
978-981-33-4182-1 (print)
978-981-33-4183-8 (online)
205
3 - 9 7
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Yes
Both (printed and digital)
Rocha, Á., Peter, M. K., Loureiro, S., Reis, J. L., Cayolla, R., and Bogdanovic, Z.
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