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Publication Detailed Description
23rd International Conference on Engineering, Technology and Innovation, ICE/ITMC 2017
Year (definitive publication)
2017
Language
English
Country
United States of America
More Information
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Abstract
This document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success rate in its implantation on a new business.
Acknowledgements
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Keywords
CRM,Salesforce,KPIs improvement
Fields of Science and Technology Classification
- Computer and Information Sciences - Natural Sciences
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
