This article looks at the mis-match between official discursive representations aimed at promoting Lisbon, the Portuguese capital city, as an international student hub and international students’ experiences. At a theoretical level, our work builds on the idea that re-branding a city’s image in terms of creativity, innovation and new technologies with a view to attract international students can foster less positive urban changes linked to gentrification, pushing overseas students away rather than attracting greater numbers. Discussion includes consideration of the success of policies at the municipal level that have aimed to use international students as a means to re-brand the city as a center for creativity and innovation, a part of the wider strategy of putting Lisbon on the map as a global learning destination. Analysis includes assessment of publicity materials advertising the city’s appeal to international students, juxtaposed with findings from interviews conducted with incoming students at the city’s universities during 2020. This material illustrates some of the most prominent contradictions, and arguably, a number of shortcomings, in the city’s imagological strategy, particularly in regard to concerns with Lisbon’s housing market.

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Student mobility,Lisbon,City-branding,Policies of representation,Housing

• Sociology - Social Sciences

This publication is an output of the following project(s):

• Candidates Survey (MPs and non-elected candidates) for the 2019 Legislative Elections
• Candidates Survey (MPs and non-elected candidates) for the 2022 Legislative Elections