Book chapter
Message in a Bottle: Generation Y and Wine Purchase Occasions' Perceived Risks and Information Sources
Ana Brochado (Ana Brochado); Rodrigues, Helena (Rodrigues, H.); Sara Vaz Mendes (Sara Mendes );
Book Title
Strategic Management in the Wine Tourism Industry-Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools
Year (definitive publication)
2024
Language
English
Country
Switzerland
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Abstract
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Acknowledgements
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Keywords
  • Economics and Business - Social Sciences

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