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Publication Detailed Description
Book chapter
Navigating the Portuguese Digital Landscape: Martech Systems’ Adoption, Digital Intensity, Transition and Transformation.
Book Title
Marketing and Smart Technologies –Proceedings of ICMarkTech 2023
Year (definitive publication)
2025
Language
English
Country
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More Information
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Abstract
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Acknowledgements
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Keywords
Fields of Science and Technology Classification
- Computer and Information Sciences - Natural Sciences
- Media and Communications - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência_Iscte. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
Publication Identifiers
| 10.1007/978-981-97-3698-0 | |
| ci-pub-109972 |
Other Publication Details
| 2025 | |||
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978-981-97-3697-3 (print) 978-981-97-3697-3 (online) |
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