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Publication Detailed Description
Journal Title
European Management Journal
Year (definitive publication)
2010
Language
English
Country
United Kingdom
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Abstract
Serendipity means the accidental discovery of something valuable. While it is sometimes presented as an element of organizational learning, it has rarely been addressed per se by organizational scholars. We discuss and elaborate the processes associated with serendipity in the organizational context. At its core, serendipity is a process of metaphorical association – seeing something in another thing. New ways of seeing may provide the necessary ingredients for creativity and exploratory learning, which will counter organizational tendencies towards inertia and the ossification of dominant mindsets and practices.
Acknowledgements
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Keywords
Creativity,Learning,Serendipity,Unsought discovery
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
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