Artigo em revista científica Q1
Past, present, and future research on self-service merchandising: A co-word and text mining approach
Francisco Muñoz-Leiva (Muñoz-Leiva, F.); María Eugenia Rodríguez-López (Rodríguez-López, M. E.); Francisco Liébana-Cabanillas (Liébana-Cabanillas, F.); Sérgio Moro (Moro, S.);
Título Revista
European Journal of Marketing
Ano (publicação definitiva)
Reino Unido
Mais Informação
Web of Science®

N.º de citações: 9

(Última verificação: 2023-12-03 19:47)

Ver o registo na Web of Science®

: 0.9

N.º de citações: 10

(Última verificação: 2023-11-26 18:57)

Ver o registo na Scopus

: 1.1
Google Scholar

N.º de citações: 20

(Última verificação: 2023-11-30 23:14)

Ver o registo no Google Scholar

Purpose This study aims to discern emerging trends and provide a longitudinal perspective on merchandising research by identifying relationships between merchandising-related subdomains/themes. Design/methodology/approach This study sourced 657 merchandising-related articles published since 1960, from the Scopus database and 425 from Web of Science. After processing and normalizing the data, this study performed co-word and thematic network analyses. Taking a text mining approach, this study used topic modeling to identify a set of coherent topics characterized by the keywords of the articles. Findings This study identified the following merchandising-related themes: branding, retail, consumer, behavior, modeling, textile and clothing industry and visual merchandising. Although visual merchandising was the first type of merchandising to be used in-store, only recently has it become an emerging topic in the academic literature. There has been a further trend over the past decade to understand the adoption of simulation technology, such as computer-aided design, particularly in supply chain management in the clothing industry. These and other findings contribute to the discussion of the merchandising concept, approached from an evolutionary perspective. Research limitations/implications The conclusions of this study hold implications at the intersection of merchandising, sectors, new technologies, research methodologies and merchandising-practitioner education. Research trends suggest that, in the future, virtual reality and augmented reality using neuroscientific methods will be applied to the e-merchandising context. Practical implications The different dimensions of merchandising can be used to leverage store managers’ decision-making process toward an integrated store-management strategy. In particular, by adopting loyalty merchandising tactics, the store can generate emotional attachment among consumers, who will perceive its value and services as unique, thanks to merchandising items designed specifically with that aim in mind. The stimulation of unplanned purchases, the strategic location of products and duration of each merchandising activity in the store, the digitalization of merchandising and the application of findings from neuroscience studies are some of the most relevant practical applications. Originality/value This study provides the first-ever longitudinal review of the state of the art in merchandising research, taking a holistic perspective of this field of knowledge spanning a 60-year period. The work makes a valuable contribution to the development of the marketing discipline.
Scopus,Web of Science,Bibliometric analysis,Point-of-sale marketing,Co-word analysis
  • Economia e Gestão - Ciências Sociais
Registos de financiamentos
Referência de financiamento Entidade Financiadora
UIDB/04466/2020 Fundação para a Ciência e a Tecnologia
CO2017-88458-R Spanish National Research Programme
UIDP/04466/2020 Fundação para a Ciência e a Tecnologia

Com o objetivo de aumentar a investigação direcionada para o cumprimento dos Objetivos do Desenvolvimento Sustentável para 2030 das Nações Unidas, é disponibilizada no Ciência-IUL a possibilidade de associação, quando aplicável, dos artigos científicos aos Objetivos do Desenvolvimento Sustentável. Estes são os Objetivos do Desenvolvimento Sustentável identificados pelo(s) autor(es) para esta publicação. Para uma informação detalhada dos Objetivos do Desenvolvimento Sustentável, clique aqui.