Tourism has been fundamental for countries’ economic development, and Africa is the destination with the biggest tourism growth potential. Using 1414 travelers’ online reviews collected from TripAdvisor, the present work aims to understand which variables predict the satisfaction of Cape Verde’s hotel clients. Satisfaction was analyzed using sentiment analysis and ANOVA to predict the effect of the gathered variables on clients’ satisfaction. Results indicate that 90% of the clients revealed positive satisfaction and that nationality, date of stay, and previous traveler experiences affect satisfaction. Contrarily to our predictions, there is no statistically significant evidence that gender influences satisfaction. The findings of this study will help hotel marketing managers to align their strategies accordingly and meet their clients’ expectations.

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Tourist satisfaction,Cape Verde islands,Tourism marketing,Client engagement

• Chemical Sciences - Natural Sciences
• Earth and related Environmental Sciences - Natural Sciences
• Other Natural Sciences - Natural Sciences
• Environmental Engineering - Engineering and Technology
• Social and Economic Geography - Social Sciences

This publication is an output of the following project(s):

• Alternative Shaper
• Impact of Blockchains and Decentralised Ledger Technologies