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Publication Detailed Description
AIRSI2020 Conference Proceedings
Year (definitive publication)
2020
Language
English
Country
Spain
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Abstract
The present working paper intends to explore how tourists and intelligent virtual assistants
may relate to each other in order to create love ties. The following research objectives will be
pursued: (i) exploring attachment and perceived value as antecedents of love toward the
intelligent virtual assistants, (ii) understanding loyalty intentions as outcomes of love toward the
intelligent virtual assistants.
Acknowledgements
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Keywords
Intelligent virtual assistant,Tourism,Attachment,Perceived value,Love,Loyalty
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
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