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Publication Detailed Description
The ever-changing business of e-commerce-net benefits while designing a new platform for small companies
Journal Title
Review of Managerial Science
Year (definitive publication)
N/A
Language
English
Country
Germany
More Information
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Abstract
Electronic commerce has allowed businesses to grow globally by breaking down barriers that many believed could not be overcome. Although large companies often outperform small and medium-sized businesses, e-commerce allows them to compete with them in some areas. Surprisingly, there is a lack of theoretical evidence regarding e-commerce net benefits for a small and medium-sized business that operates in the context of Business-to-Business. We expand the previous model of information system success by analyzing the role of game dynamics and user satisfaction in the intention to use e-commerce and its net benefits in the success of the new e-commerce platform. To help predict the success of a new e-commerce platform we collect 522 responses from a pool of clients of a small company that sells products to Hotels, Restaurants, and Cafes. Ease of use is the main variable that affects customer satisfaction and their intention to use e-commerce The company will only achieve e-commerce net benefits if these conditions are met. The results contribute to a better understanding of e-commerce net benefits while developing a new e-commerce platform and provide valuable practical contributions for small companies that have limited marketing and information systems.
Acknowledgements
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Keywords
E-commerce,Net benefits,Game dynamics,User satisfaction,Small and medium size enterprises,Business-to-business
Fields of Science and Technology Classification
- Computer and Information Sciences - Natural Sciences
- Economics and Business - Social Sciences
Funding Records
Funding Reference | Funding Entity |
---|---|
UIDB/00315/2020 | Fundação para a Ciência e a Tecnologia |
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