Talk
The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement
Pedro Nobre (Nobre, P.); Ricardo Godinho Bilro (Bilro, R.G.); Sandra Loureiro (Loureiro, S. M. C.);
Event Title
2019 Global Fashion Management Conference at Paris
Year (definitive publication)
2019
Language
English
Country
France
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Abstract
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Acknowledgements
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Keywords
cross-cultural effect,consumer-brand relationship,brand engagement,Kérastase,L'Oreal
Funding Records
Funding Reference Funding Entity
UID/GES/00315/2019 Fundação para a Ciência e a Tecnologia
Publication Identifiers
ci-pub-61032
cv-prod-id-809869
cv-prod-id-809869
Other Publication Details
Yes
Both (printed and digital)
Paris
Conference
International
Oral Presentation