Scientific journal paper Q1
The role of intrinsic in-flight cues in relationship quality and behavioural intentions: segmentation in low-mindful and mindful passengers
Sandra Loureiro (Loureiro, S. M. C.); Ana Filipa Fialho (Fialho, A. F.);
Journal Title
Journal of Travel and Tourism Marketing
Year (definitive publication)
2017
Language
English
Country
United Kingdom
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Abstract
The current study quantifies the relationship between intrinsic in-flight cues, passenger satisfaction, affective commitment, trust, and behavioural intentions in passengers travelling in low-cost carriers and legacy airlines. As far as we know, this is the first attempt to employ a multi-group analysis to test (1) if passengers in low-cost carriers and legacy airlines, and also (2) if the group of mindful passengers and the group of less mindful ones, have significantly different perceptions about flights in Europe. A total of 304 cases of legacy airlines and low-cost carriers were used in data analysis. Overall, affective commitment and trust are mainly triggered by in-flight ambience and space/function. Satisfaction and affective commitment play a more important role in behavioural intentions. As expected, the findings do not reveal significant differences associated with the paths between low-cost carriers and legacy airlines in short-haul flights in Europe. Nevertheless, compared with less mindful passengers, mindful ones tend to be more critical about in-flight attributes and do not easily develop a committed relationship.
Acknowledgements
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Keywords
Behavioural intentions,Intrinsic in-flight cues,Mindfulness,Relationship quality
  • Other Social Sciences - Social Sciences

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