Book chapter
The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten
José Paulo Marques dos Santos (José Paulo Marques dos Santos); Hugo Alexandre Ferreira (Hugo Alexandre Ferreira); Joaquim Reis (Joaquim Reis); Diana Prata (Prata, D.); Sofia Pereira Simões (Sofia Pereira Simões); Inês Drummond Borges (Inês Drummond Borges);
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Web of Science®

Times Cited: 4

(Last checked: 2024-05-18 15:01)

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Scopus

Times Cited: 5

(Last checked: 2024-05-13 14:26)

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Google Scholar

Times Cited: 10

(Last checked: 2024-05-14 15:38)

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Abstract
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Acknowledgements
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Keywords
Contributions to the Sustainable Development Goals of the United Nations

With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.

Good health and well-being
Quality education
Publication Identifiers
ci-pub-80260
2-s2.0-85076945945
WOS:000833547500020
10.1007/978-981-15-1564-4_20
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Web of Science©; Scopus;
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202 - 218 --
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Yes
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