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Theory generation from literature reviews: A methodological guidance
Journal Title
International Journal of Consumer Studies
Year (definitive publication)
2022
Language
English
Country
United States of America
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Abstract
This article aims to assist researchers in navigating the path to theory creation by investigating how they might
build theory through literature reviews. In particular, we propose and elaborate upon the Theory Generation from
Literature Review (TGLR) process, capturing different methods and techniques to be applied depending on the
level of development and saturation characterizing the focal area of inquiry. In the second part of the article, we
briefly present the 22 articles conducting systematic literature reviews on consumer research topics selected for this
special issue in IJCS.
Acknowledgements
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Keywords
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
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