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Publication Detailed Description
Theory generation from literature reviews: A methodological guidance
Journal Title
International Journal of Consumer Studies
Year (definitive publication)
2022
Language
English
Country
United States of America
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Abstract
This article aims to assist researchers in navigating the path to theory creation by investigating how they might build theory through literature reviews. In particular, we propose and elaborate upon the Theory Generation from Literature Review (TGLR) process, capturing different methods and techniques to be applied depending on the level of development and saturation characterizing the focal area of inquiry. In the second part of the article, we briefly present the 21 articles conducting systematic literature reviews on consumer research topics selected for this special issue in IJCS.
Acknowledgements
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Keywords
Customer behaviour,Consumer research,Research question,Review protocol,Systematic literature review,Theory building
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
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