Scientific journal paper Q1
Trademarks as an indicator of innovation and industrial change
Sandro Mendonça (Mendonça, S.); Tiago Santos Pereira (Pereira, T. S.); Manuel Mira Godinho (Godinho, M. M.);
Journal Title
Research Policy
Year (definitive publication)
2004
Language
English
Country
Netherlands
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Web of Science®

Times Cited: 284

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Scopus

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Abstract
As innovation becomes an ever more central issue for the development of firms and world economies, so the need for improved assessments of innovative performance grows more urgent. This paper suggests that trademark analysis can contribute in capturing relevant aspects of innovation phenomena and the process of industrial change. We propose trademarks as a complementary indicator in the portfolio of available empirical tools of innovation studies and industrial dynamics. Our empirical exploration is based on a study of community trade marks (CTM), an intellectual property right granted in the European Union, and draws on recent research on trademarking trends in Portugal. Quantitative as well as qualitative data, including survey data from a representative sample of Portuguese manufacturing and services firms, are used to identify the advantages and limitations of this indicator.
Acknowledgements
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Keywords
Indicators,Trademarks,Innovation,Industrial dynamics
  • Economics and Business - Social Sciences
  • Social and Economic Geography - Social Sciences

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