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Publication Detailed Description
2020 Global Marketing Conference at Seoul Proceedings
Year (definitive publication)
2020
Language
English
Country
Republic of Korea
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Abstract
Virtual Reality is based on three key characteristics: immersion, interactivity (Boyd &
Koles, 2018). Firstly, when exposed to a virtual environment, the individual
experiences the sense of immersion or presence within that environment. The user
feels like being there and escaping or becoming isolated from the real world. Beside
immersion, VR provides a very dynamic environment (Loureiro et al., 2019), which is
important to create consumer involvement. Hence, the current study explores
antecedents of emotions and purchase intention in virtual supermarket setting.
Acknowledgements
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Keywords
Emotions,Purchase intention,Virtual reality,Mental imagery,Product involvement,Presence,Virtual supermarket setting
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UID/GES/00315/2013 | Fundação para a Ciência e a Tecnologia |
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