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Publication Detailed Description
Why do we watch? The role of emotion gratifications and individual differences in predicting rewatchability and movie recommendation
Journal Title
Behavioral Sciences
Year (definitive publication)
2020
Language
English
Country
Switzerland
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Abstract
Background: The present study’s main aim was to determine the predictors of movie rewatchability and recommendations. Methods: Using a sample of 318 participants, we first tested the structure of a gratification scale from watching a movie. Then, we examined the role of age, need for cognition, need for affect, extraversion, and emotional gratifications, in predicting individuals’ interest in rewatching the movie and in making recommendations. Results: As in the original proposal of the emotional gratification scale, the following dimensions were identified: fun, thrill, empathic sadness, release of emotions, social sharing, contemplative experiences, and character engagement, with acceptable model fit and reliability, convergent and divergent validity. Social sharing, contemplate experiences, need for affect and age were significant predictors of movie recommendation; whereas social sharing, thrill, extraversion, and age contributed most to explaining rewatching interest. Conclusion: This study highlights the importance of considering distinct gratifications and individual differences in predicting rewatching and movie recommendation.
Acknowledgements
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Keywords
Emotional gratifications,Movie recommendation,Rewatchability,Extraversion,Need for cognition,Need for affect
Fields of Science and Technology Classification
- Psychology - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| PTDC/CCI-INF/29234/2017 | Fundação para a Ciência e a Tecnologia |
| UID/EEA/50008/2019 | Fundação para a Ciência e a Tecnologia |
| UID/PSI/03125/2013 | Fundação para a Ciência e a Tecnologia |
Related Projects
This publication is an output of the following project(s):
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência-IUL. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
