Resumo CV
Daniela Langaro is a visiting professor at ISCTE-IUL (Portugal) and Vlerick Business School (Belgium). Following her 15 years of experience in marketing in companies from Consumer Packaged Goods (Unilever, Procter and Gamble and Danone) and OTC (Angelini Farmacêutica), Langaro moved to academia in 2012. Her general research interests involve issues in internet marketing, social media, brand communications and brand management.
Qualificações Académicas
Universidade/Instituição Tipo Curso Período
ISCTE-IUL
Doutoramento PhD in Marketing 2015
Fundação Getulio Vargas
Mestrado Master in Business Administration 2001
Pontifícia Universidade Católica
Pós-graduação Post-graduation in Marketing 1996
Universidade Federal do Rio Grande do Sul
Licenciatura Business Administration 1995
Áreas de Investigação
Social Media
Brand equity
Consumer Relationship Management
Negative Word-of-Mouth
Brand benevolence