Daniela Langaro
Professora Auxiliar
BRU-Iscte - Business Research Unit
Department of Marketing, Operation and Management (IBS)
[ View e-mail ]
217650471 (Ext. 279426)
Office D4.37
Post Box 235
CIÊNCIAVITAE
ORCID
Academic Management Positions
Position Unit/Area Begin Date End Date
Director Master Degree in Marketing 2025-01-31 2027-01-31
Director Master Degree in Marketing 2023-01-31 2025-01-31
Director Master Degree in Marketing 2021-01-31 2023-01-31
Organization/Coordination of Events
Type of Organization/Coordination Event Type Event Title Organizer Period
Coordination of non-scientific event Seminar or Seminar Cycle Luxury Business IESEG e ISCTE-IUL 2026
Coordination of non-scientific event Seminar or Seminar Cycle Luxury Business IESEG e ISCTE-IUL 2025
Coordination of non-scientific event Seminar or Seminar Cycle Luxury Business IESEG e ISCTE-IUL 2024
Coordination of non-scientific event Seminar or Seminar Cycle International Marketing and Intercultural Communications IESEG e ISCTE-IUL 2023
Coordination of non-scientific event Seminar or Seminar Cycle International Marketing and Intercultural Communications IESEG e ISCTE-IUL 2022
Awards
Award Description Year
Outstanding Paper in the 2024 Emerald Literati Awards 2024
Best Paper Award. 2nd International Conference in Innovation and Entrepreneurship in Marketing and Consumer Behaviour, Aveiro, Portugal. 2015
External Professional Activities
Employer Country Description Period
Vlerick Business School Belgium (Guent) Invited Lecturer (Lecturer in Marketing Strategy) 2015 - 2019
Católica Lisbon School of Business and Economics Portugal (Lisboa) Invited Lecturer (Visiting Assistant Professor) Since 2015
Danone Portugal Afghanistan Senior Marketing Manager (Senior Manager) 2010 - 2012
Angelini Farmacêutica Afghanistan Senior Marketing Manager (Senior Brand Manager) 2005 - 2010
O Boticário Portugal Afghanistan Senion Marketing Manager (Marketing Consultant for the brand relaunch in Portugal) 2005
Unilever Rotterdam Afghanistan Manager in Marketing (European Senior Brand Manager ) 2001 - 2004
Procter & Gamble Afghanistan Assistant Brand Manager (Assistant Brand Manager) 1999 - 2001
Diffusion Activities
Activity Type Event Title Activity Description Year
Publication in general diffusion news outlet Podcast #1: Guia Psicológico para incentivar comportamentos sustentáveis Podcast based on the article: White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of marketing, 83(3), 22-49. 2025
Publication in general diffusion news outlet Podcast # 2: Why regenerative is the NEXT after sustainabiliy? Podcast based on the articles: White, K., Habib, R., & Hardisty, D. J. (2025). The past, present and future of sustainability marketing. Journal of the Association for Consumer Research, 10(1), 10–24. https://doi.org/10.1086/726441 Yunibandhu, D., Vredeveld, A. J., & Mende, M. (2025). From sustainability to regeneration: Mapping the conceptual foundations and research pathways. Sustainable Development, 33(1), 3–18. https://doi.org/10.1002/sd.2571 2025
Publication in general diffusion news outlet Journal Portugal Activo Publication of an article in an industry trade journal. Topic: Customer Retention Strategies. 2024
Publication in general diffusion news outlet Portugal Active 17th. Conference Professional conference talk with managers of gyms, Pilates studios, and fitness centers. 2024
Talk/Conference in public diffusion event Resetting Final Conference Professional conference talk with managers of Spanish SMEs. The conference took place as part of the deployment of the Resetting project, presenting its main outputs. 2024