Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2024/2025 | 2º | Brand Expression and Identity | Master Degree in Human Resources Management; Institutional Degree in ISCTE Business School; | Yes |
| 2024/2025 | 2º | New Trends in Marketing | Master Degree in Marketing; | Yes |
| 2024/2025 | 2º | Business and Brand Strategy | Master Degree in Human Resources Management; Institutional Degree in ISCTE Business School; | Yes |
| 2024/2025 | 2º | Digital Marketing | Institutional Degree in ISCTE Business School; | Yes |
| 2024/2025 | 2º | Digital and Social Media Marketing | Master Degree in Marketing; | Yes |
| 2024/2025 | 1º | Research Seminar in Marketing | Master Degree in Marketing; | Yes |
| 2024/2025 | 1º | Marketing Communications | Master Degree in Marketing; | Yes |
| 2024/2025 | 1º | Master Dissertation in Marketing | Master Degree in Marketing; | Yes |
| 2024/2025 | 1º | Digital Marketing and E-Business | Bachelor Degree in Marketing Management; | Yes |
| 2024/2025 | 1º | Strategic Marketing | Master Degree in Marketing; | Yes |
| 2024/2025 | 1º | Branding | Master Degree in Marketing; | Yes |
| 2024/2025 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2023/2024 | 2º | Brand Expression and Identity | Master Degree in Human Resources Management; Institutional Degree in ISCTE Business School; | Yes |
| 2023/2024 | 2º | New Trends in Marketing | Master Degree in Marketing; | Yes |
| 2023/2024 | 2º | Business and Brand Strategy | Master Degree in Human Resources Management; Institutional Degree in ISCTE Business School; | Yes |
| 2023/2024 | 2º | Digital Marketing | Institutional Degree in ISCTE Business School; | Yes |
| 2023/2024 | 2º | Digital and Social Media Marketing | Master Degree in Marketing; | Yes |
| 2023/2024 | 2º | Comunicação Digital De Lugares E Smart Places | Other programme in Pós graduação em Placebranding e Placemarketing; | Yes |
| 2023/2024 | 2º | Webinar Placebranding E Placemarketing | Other programme in Pós graduação em Placebranding e Placemarketing; | No |
| 2023/2024 | 1º | Research Seminar in Marketing | Master Degree in Marketing; | Yes |
| 2023/2024 | 1º | Marketing | Post Graduation Program in Business Administration - EMBA; Post Graduation Program in Management (with specialization in Finance or Marketing); | Yes |
| 2023/2024 | 1º | Marketing Management | Post Graduation Program in Business Administration - Track graduates in other areas; | No |
| 2023/2024 | 1º | Marketing Communications | Master Degree in Marketing; | Yes |
| 2023/2024 | 1º | Master Dissertation in Marketing | Master Degree in Marketing; | Yes |
| 2023/2024 | 1º | Strategic Marketing | Master Degree in Marketing; | Yes |
| 2023/2024 | 1º | Branding | Master Degree in Marketing; | Yes |
| 2023/2024 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2022/2023 | 2º | Brand Expression and Identity | Master Degree in Human Resources Management; Institutional Degree in ISCTE Business School; | Yes |
| 2022/2023 | 2º | New Trends in Marketing | Master Degree in Marketing; | Yes |
| 2022/2023 | 2º | Master Dissertation in Marketing | Master Degree in Marketing; | Yes |
| 2022/2023 | 2º | Master Project in Marketing | Master Degree in Marketing; | Yes |
| 2022/2023 | 2º | Business and Brand Strategy | Master Degree in Human Resources Management; Institutional Degree in ISCTE Business School; | Yes |
| 2022/2023 | 2º | Blended Comunication | -- | Yes |
| 2022/2023 | 2º | Digital Marketing | Institutional Degree in ISCTE Business School; | Yes |
| 2022/2023 | 2º | Digital and Social Media Marketing | Master Degree in Marketing; | Yes |
| 2022/2023 | 1º | Research Seminar in Marketing | Master Degree in Marketing; | Yes |
| 2022/2023 | 1º | Marketing | Post Graduation Program in Business Administration - EMBA; Post Graduation Program in Management (with specialization in Finance or Marketing); | Yes |
| 2022/2023 | 1º | Marketing Management | Post Graduation Program in Business Administration - Track graduates in other areas; | No |
| 2022/2023 | 1º | Marketing Communications | Master Degree in Marketing; | Yes |
| 2022/2023 | 1º | Master Dissertation in Marketing | Master Degree in Marketing; | Yes |
| 2022/2023 | 1º | Master Project in Marketing | Master Degree in Marketing; | Yes |
| 2022/2023 | 1º | Digital Marketing and E-Business | Bachelor Degree in Marketing Management; | Yes |
| 2022/2023 | 1º | Strategic Marketing | Master Degree in Marketing; | Yes |
| 2022/2023 | 1º | Branding | Master Degree in Marketing; | Yes |
| 2022/2023 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2021/2022 | 2º | Brand Expression and Identity | Master Degree in Human Resources Management; Institutional Degree in ISCTE Business School; | Yes |
| 2021/2022 | 2º | New Trends in Marketing | Master Degree in Marketing; | Yes |
| 2021/2022 | 2º | Business and Brand Strategy | Master Degree in Human Resources Management; Institutional Degree in ISCTE Business School; | Yes |
| 2021/2022 | 2º | Blended Comunication | -- | Yes |
| 2021/2022 | 2º | Trends in Digital Marketing | Postgraduate Seminar in Trends in Digital Marketing; | Yes |
| 2021/2022 | 2º | Digital Marketing | Institutional Degree in ISCTE Business School; | Yes |
| 2021/2022 | 2º | Digital and Social Media Marketing | Master Degree in Marketing; | Yes |
| 2021/2022 | 1º | Marketing | Post Graduation Program in Business Administration - EMBA; Post Graduation Program in Management (with specialization in Finance or Marketing); | Yes |
| 2021/2022 | 1º | Marketing Communications | Master Degree in Marketing; | Yes |
| 2021/2022 | 1º | Master Dissertation in Marketing | Master Degree in Marketing; | Yes |
| 2021/2022 | 1º | Digital Marketing for Executives | Master Degree in Applied Management; | Yes |
| 2021/2022 | 1º | Applied Luxury Management | Other programme in Applied Online Pos Graduate in Management, Marketing e E-Business; | Yes |
| 2021/2022 | 1º | Digital Marketing and E-Business | Bachelor Degree in Marketing Management; | Yes |
| 2021/2022 | 1º | Strategic Marketing | Master Degree in Marketing; | Yes |
| 2021/2022 | 1º | Branding | Master Degree in Marketing; | Yes |
| 2021/2022 | 1º | Consumer Behaviour and Marketing Research | Master Degree in Marketing; | Yes |
| 2021/2022 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2020/2021 | 2º | New Trends in Marketing | Master Degree in Marketing; | Yes |
| 2020/2021 | 2º | Master Dissertation in Marketing | Master Degree in Marketing; | Yes |
| 2020/2021 | 2º | Master Project in Marketing | Master Degree in Marketing; | Yes |
| 2020/2021 | 2º | Trends in Digital Marketing | Postgraduate Seminar in Trends in Digital Marketing; | Yes |
| 2020/2021 | 2º | Digital Marketing | Institutional Degree in ISCTE Business School; | Yes |
| 2020/2021 | 2º | Digital and Social Media Marketing | Master Degree in Marketing; | Yes |
| 2020/2021 | 1º | Marketing Communications | Master Degree in Marketing; | Yes |
| 2020/2021 | 1º | Master Dissertation in Marketing | Master Degree in Marketing; | Yes |
| 2020/2021 | 1º | Master Project in Marketing | Master Degree in Marketing; | Yes |
| 2020/2021 | 1º | Digital Marketing for Executives | Master Degree in Applied Management; | Yes |
| 2020/2021 | 1º | Digital Marketing and E-Business | Bachelor Degree in Marketing Management; | Yes |
| 2020/2021 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2019/2020 | 2º | Marketing Creativity and Innovation | Postgraduate Seminar in Marketing Creativity and Innovation; | No |
| 2019/2020 | 2º | Digital Marketing | Institutional Degree in ISCTE Business School; | Yes |
| 2019/2020 | 2º | Digital and Social Media Marketing | Master Degree in Marketing; | Yes |
| 2019/2020 | 2º | Marketing Strategy Analytics | Post Graduation Program in Applied Data Science; Institutional Degree in ISCTE Business School; | No |
| 2019/2020 | 2º | Consumer Behavior Analytics | Post Graduation Program in Applied Data Science; | Yes |
| 2019/2020 | 2º | Digital Marketing Analytics | Post Graduation Program in Applied Data Science; | Yes |
| 2019/2020 | 1º | Marketing Communications | Master Degree in Marketing; | Yes |
| 2019/2020 | 1º | Digital Marketing and E-Business | Bachelor Degree in Marketing Management; | Yes |
| 2019/2020 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2018/2019 | 2º | Marketing Communications | Master Degree in Marketing; | Yes |
| 2018/2019 | 2º | Marketing Creativity and Innovation | Postgraduate Seminar in Marketing Creativity and Innovation; | No |
| 2018/2019 | 2º | Business Management | Specialization Degree in Advanced Program in Management and Leadership (ECTS); | Yes |
| 2018/2019 | 2º | Trends in Digital Marketing | Postgraduate Seminar in Trends in Digital Marketing; | Yes |
| 2018/2019 | 2º | International Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2018/2019 | 2º | Business Management | Specialization Degree in Advanced Program in Management and Leadership; | Yes |
| 2018/2019 | 2º | Operational Marketing | Bachelor Degree in Marketing; Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
| 2018/2019 | 1º | Digital and Social Media Marketing | Master Degree in Marketing; | Yes |
| 2018/2019 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2017/2018 | 2º | Marketing Communications | Master Degree in Marketing; | Yes |
| 2017/2018 | 2º | Marketing Creativity and Innovation | Postgraduate Seminar in Marketing Creativity and Innovation; | No |
| 2017/2018 | 2º | Business Management | Specialization Degree in Advanced Program in Management and Leadership (ECTS); | Yes |
| 2017/2018 | 2º | Trends in Digital Marketing | Postgraduate Seminar in Trends in Digital Marketing; | Yes |
| 2017/2018 | 2º | Digital Marketing | Institutional Degree in ISCTE Business School; | Yes |
| 2017/2018 | 2º | Business Management | Specialization Degree in Advanced Program in Management and Leadership; | Yes |
| 2017/2018 | 2º | Operational Marketing | Bachelor Degree in Marketing; Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
| 2017/2018 | 2º | Marketing Simulator | Specialization Degree in Marketing Management; Other programme in Isoladas; | Yes |
| 2017/2018 | 1º | Operational Marketing | Bachelor Degree in Marketing; Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
| 2017/2018 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2016/2017 | 2º | Marketing Communications | Master Degree in Marketing; | Yes |
| 2016/2017 | 2º | Marketing Creativity and Innovation | Postgraduate Seminar in Marketing Creativity and Innovation; | No |
| 2016/2017 | 2º | Trends in Digital Marketing | Postgraduate Seminar in Trends in Digital Marketing; | Yes |
| 2016/2017 | 2º | Operational Marketing | Bachelor Degree in Marketing; Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
| 2016/2017 | 1º | Marketing Creativity and Innovation | Postgraduate Seminar in Marketing Creativity and Innovation; | No |
| 2016/2017 | 1º | Marketing Management | Bachelor Degree in Industrial Management and Logistics; Bachelor Degree in Finance and Accounting; Bachelor Degree in Marketing; Bachelor Degree in Industrial Management and Engineering; Bachelor Degree in Human Resources Management; Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
| 2016/2017 | 1º | Operational Marketing | Bachelor Degree in Marketing; Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
| 2016/2017 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2015/2016 | 2º | Marketing Creativity and Innovation | Postgraduate Seminar in Marketing Creativity and Innovation; | No |
| 2015/2016 | 2º | Operational Marketing | Bachelor Degree in Marketing; Bachelor Degree in Marketing Management; Bachelor Degree in Management; | No |
| 2015/2016 | 1º | Planning and Marketing Innovation | Master Degree in Management; | No |
| 2015/2016 | 1º | Branding | Master Degree in Marketing; | Yes |
| 2015/2016 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
Teaching Activities
Supervisions
Ph.D. Thesis (3)
Ongoing (3)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Marcya Stefany Gonzáles Santiago | The impact of new technologies on the cruise travelers experience: From digital to virtual reality and artificial intelligence | English | Developing | ISCTE-IUL | -- |
| He Yun | A Study on the Formation Mechanism of Generation Z Consumers purchase intention of China-chic Products | English | Developing | ISCTE-IUL | -- |
| Samson Adeniyi Ajayi | The effect of internet of thing in consumer engagements with retailers, service providers and brands | English | Developing | ISCTE-IUL | -- |
M.Sc. Dissertations (60)
Ongoing (6)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Joshua Yudantio Utomo | Intenção de adotar m-banking em bancos rurais | English | Developing | ISCTE-IUL | 2021 |
| Rohan Anthony Aguiar | As Barreiras à Aceitação de Vida Assistida em Portugal | English | Developing | ISCTE-IUL | 2021 |
| Carolina Moscoso Antunes | Destinos Turísticos como Marcas | English | Developing | ISCTE-IUL | 2021 |
| Fabrizio Como | A minha tese foca-se na relação entre ativismo da marca e engajamento político. Por causa da época que estamos vivendo, ou época da ?pós-verdade?, somos testemunhas da perda de confiança nas instituições. As marcas não são uma exceção já que estão tornando-se cada vez mais sentidas como politizadas. | English | Developing | ISCTE-IUL | 2020 |
| Wen Zhiqing | Marketing | English | Developing | ISCTE-IUL | 2019 |
| Wang Zhenning | Análise da satisfação dos consumidores chineses com as farmácias de varejo e seus fatores de influência | English | Developing | ISCTE-IUL | 2019 |
Concluded (54)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Catarina de Sousa Pinto Rodrigues da Silva | A Brand Activation that resorts to AR through gamification positively influences consumer brand engagement | English | ISCTE-IUL | 2023 | 2024 |
| Hugo Domingues Pereira | From the Clinic to Social Media: Replicating the White Coat Effect in Product Endorsement Effectiveness | English | ISCTE-IUL | 2023 | 2023 |
| Joana Lopes Rodrigues | Virtual Influencers: Will they ever be the same as Real Influencers? | English | ISCTE-IUL | 2023 | 2023 |
| Beatriz Salvador dos Reis Miguel | Get Greenwashing out of Style: The Role of Blockchain Transparency in Uplifting Consumer Green Purchase Behaviour in the Fashion Industry | English | ISCTE-IUL | 2023 | 2023 |
| Pedro de Melo Palma | Preparing a Sustainability Self-Diagnostic Tool for SMEs | English | ISCTE-IUL | 2022 | 2023 |
| Inês Raquel Brito da Silva | Proposing a New Measurement Construct for Service Quality in Small Medium Sized Enterprises in the Tourism Sector | English | ISCTE-IUL | 2022 | 2023 |
| Raquel Maria Andrade Cravidão | Social Media User's Personal Space and Their Attitude Towards Personalised Advertising: The Impact of Uninvited Ads | English | ISCTE-IUL | 2022 | 2023 |
| Mariana Vicente Cintra | Inclusive Marketing in the Cosmetic Industry Advertising and its Impact on User Engagement and Sentiment | English | ISCTE-IUL | 2022 | 2023 |
| Rita Piçarra Cavaco | Change or fail? Small business survival and digital strategies during Covid-19 pandemic | English | ISCTE-IUL | 2022 | 2022 |
| Rohan Nitis Chandulal | A Perspective on Uses and Gratifications of Videocasts | English | ISCTE-IUL | 2021 | 2022 |
| Fernanda Gu Zhoujie | The effects of in-game advertising on purchase intention of digital objects | English | ISCTE-IUL | 2021 | 2022 |
| Mariana Pimenta Brântuas | The effect of food eco-labels in green behaviours: reaching sustainable consumption | English | ISCTE-IUL | 2021 | 2022 |
| Ana Catarina Oliveira Caria Pinheiro | Motivating factors behind work-related social media activities by employees: exploring the employer branding & social media relationship | English | ISCTE-IUL | 2021 | 2022 |
| Ana Rita Monraia Quintas Fortunato | Fake News on Social Media: Understanding the factors that influence the credibility of Fake News online | English | ISCTE-IUL | 2021 | 2022 |
| Ana Sofia Martins Cambim | The impact of Blockchain price transparency on consumer purchase intention towards ethical fashion consumption | English | ISCTE-IUL | 2021 | 2022 |
| Lara Évora de Barros | Factors that influence the attitude towards Video On Demand Piracy | English | ISCTE-IUL | 2022 | 2022 |
| Rohan Anthony Aguiar | Proposing a Theoretical Model to Identify the Barriers and Motivational Factors that Seniors and Family Members Consider while Relocating to an Assisted Living facility in Portugal | English | ISCTE-IUL | 2021 | 2022 |
| Carolina Moscoso Antunes | Engaging with Destinations Brands on Social Media: Self and Social Motivations and The Mediating Role of Symbolic Value | English | ISCTE-IUL | 2021 | 2022 |
| Fabrizio Como | The Effect of Brand Activism and Perceived Political Orientation on Brands in the Era of Socio-Political Consumption | English | ISCTE-IUL | 2021 | 2021 |
| Martina Bisetti | My Granny Said To Me: development of an online Business Plan out of a Leisure Hobby | English | ISCTE-IUL | 2021 | 2021 |
| Constança de Machado Neto e Santos Brites | V as an (Ad)Vantage? Understanding the impact of FOP V-label in consumers' attitude towards vegetarian products: antecedents and mediators | English | ISCTE-IUL | 2020 | 2021 |
| Carolina Inês Almeida Aguiar | The use of the augmented and virtual reality in the luxury brand management: characterization of the current efforts and proposals | Portuguese | ISCTE-IUL | 2021 | 2021 |
| Ana Margarida Marcelino Oliveira Pereira | Pedagogical Case of marketing strategies during Covid-19: the extraordinary case of Chanel | English | ISCTE-IUL | 2020 | 2021 |
| Maria Camila Canney Ramirez | Digital transformation: Redefining Caty Cucalón's Art Business | English | ISCTE-IUL | 2020 | 2021 |
| João Maria Orterer Duarte Pinha | Characterization of Competitive Strategies and Identification of Purchase Drivers in the Fuel Retail Market in Portugal | English | ISCTE-IUL | 2020 | 2021 |
| Charlotte Marie Francoise Madeline | How to improve the customer experience when buying cosmetics online? | English | ISCTE-IUL | 2020 | 2021 |
| Wen Zhiqing | Consumer behaviour in Mobile Social Media: A study of Chinese cosmetic buyers in WeChat | English | ISCTE-IUL | 2019 | 2021 |
| Cláudia Alexandra Vicente Branco | Is digital influencers content more effective than your brands in creating online brand related content? The impact of perceptions regarding digital influencers as source of brand content on consumers purchase intention of beauty brands. | English | ISCTE-IUL | 2020 | 2020 |
| Mariana Alves Tracana | Social Media Influencers and Consumers' Purchase Intentions through Branded Content: Micro vs. Macro Influencers | English | ISCTE-IUL | 2019 | 2020 |
| Anna Elisabeth Werling | The Impact of Covid-19 on the German Online Home Sports Industry: An Analysis based on S-O-R and Structural Equation Modeling | English | ISCTE-IUL | 2019 | 2020 |
| Diogo Homem de Lima | The Impact of Brand Coolness on Social Media Brand Engagement of Brands Moche-Yorn-WTF | English | ISCTE-IUL | 2019 | 2020 |
| Gonçalo Filipe Mendes Afonso | Perceber a adoção de Smart-Speakers em Portugal: Aplicação de uma Teoria Unificada de Aceitação e uso de Tecnologia no mercado de Consumidor Português | English | ISCTE-IUL | 2018 | 2019 |
| Pedro Miguel Lopes Rondão | CEO Sociability: path towards Brand Equity and Brand Relationship | English | ISCTE-IUL | 2018 | 2019 |
| Lu Manran | Como os Influenciadores Afetam as Intenções de Compra para os Produtos Aprovados: O Papel dos Participantes dos Influenciadores com a Marca, Pagamento e Credibilidade | English | ISCTE-IUL | 2018 | 2019 |
| Margaux Julie Müeller | An Analysis of Digital Marketing Strategies on Instagram: Comparing Storytelling and Informational Creative Strategies Amongst Other Creative Tactics | English | ISCTE-IUL | 2019 | 2019 |
| Zhou Ying | Social media influencers and their marketing effects on followers?An exploratory study in restaurant review microblogs | English | ISCTE-IUL | 2018 | 2019 |
| Joana Amaro Barata | Social media as a communication tool for small and medium enterprises: Lessons learned on best practices for companies with limited budget | English | ISCTE-IUL | 2018 | 2019 |
| Ana Beatriz Ferreira Paula | Are digital influencers ruining your business? The effects of negative word-of-mouth endorsed by digital influencers on purchase intention | English | ISCTE-IUL | 2017 | 2018 |
| Helder António Pereira Agostinho das Neves | In the Eye of the (Fire)Storm: Better safe or Sorry? | English | ISCTE-IUL | 2017 | 2018 |
| Andreia Filipa Venâncio Marujo Barnabé | THE IMPACT OF ONLINE NEGATIVE WORD-OF-MOUTH ON CONSUMERS IN THE SPORTS SHOES INDUSTRY | English | ISCTE-IUL | 2017 | 2018 |
| André Gomes de Castro Soares | How the different voices that engage in crisis communications, influence consumers negative word-of-mouth intentions and corporate reputation, during a customer complaint paracrisis occurring on Facebook | English | ISCTE-IUL | 2017 | 2018 |
| Beatriz Helena Gil Santos da Silva | Effects of moment marketing and brand sponsorship in brand equity and customer engagement | English | ISCTE-IUL | 2017 | 2018 |
| Camille Girard Berthelot | The Influence of User-Generated Content in the Choice of Accommodation Among Backpackers | English | ISCTE-IUL | 2016 | 2017 |
| Ana Rita Amaral Caetano | Insights on the use and Consequences of User-Generated Content in the Context of Portuguese Luxury Hotels | English | ISCTE-IUL | 2016 | 2017 |
| Joana Gomes Duarte | What Motivates Consumers to Contribute on Social Media? The impact of Brand Humanization, Privacy Concern and Ideal Self-Congruity | English | ISCTE-IUL | 2016 | 2017 |
| Mariana Pires do Rosário Costa | The Impact of Negative Word of Mouth on Loyal Consumers in the Telecomunication Industry | English | ISCTE-IUL | 2016 | 2017 |
| Charlotte Hackenberger | Sports Brand Storymaking - An investigation of the process of co-created brand storytelling in the sporting goods industry, by the case os Adidas | English | ISCTE-IUL | 2016 | 2017 |
| Tânia Raquel Oliveira Lopes | The Influence of Brand Anthropomorphism in user's Online Engagement: An exploratory study in the healthy food context | English | ISCTE-IUL | 2016 | 2017 |
| Inês Maria Santos Lopes | Active Engagement in the Facebook Brand Pages of Luxury Hotels | English | ISCTE-IUL | 2016 | 2017 |
| Rita Ribeiro do Nascimento | Exploring Individuals Perception of Non-Sponsored Branded user Generated Content, the Affect on its use and the Outcome of Digital Engagement on Instagram | English | ISCTE-IUL | 2016 | 2017 |
| Anna-Katharina Penke | Building Online Content on Offline Moments - Opportunities for Brands in Social Media | English | ISCTE-IUL | 2016 | 2017 |
| Frederik Bastian Schoop | Footbaal Sponsorships | English | ISCTE-IUL | 2015 | 2016 |
| Francisca Silva Simões | English | ISCTE-IUL | -- | 2015 | |
| Mariana Freire | English | ISCTE-IUL | -- | 2015 |
M.Sc. Final Projects (5)
Concluded (5)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Mariana Carvalho Frutuoso | Using Search Engine Optimization to build brand awareness for an innovation at ORGANII | English | ISCTE-IUL | 2023 | 2023 |
| Sofia Guerreiro Coutinho | The Impact of Sports Sponsorship on the creation of brand awareness. FedEx Express Pedagogical Case | Portuguese | ISCTE-IUL | 2021 | 2022 |
| Sarah Höckner | Successful B2B Lead Generation in a Conference Setting through Integrated Marketing Communications: door2door at UITP Summit 2019 | English | ISCTE-IUL | 2018 | 2019 |
| Eduardo Miguel Oliveira do Ângelo | How OnePlus Overcame the Challeenges of E-Commerce in the Smartphone Industry. The strategic role of distribution and communication | English | ISCTE-IUL | 2016 | 2017 |
| João Maria Corrêa Monteiro Macieira Condeixa | Grandella: O renascer de uma marca no segmento de Luxo | Portuguese | ISCTE-IUL | 2015 | 2016 |
