Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2024/2025 | 2º | Brand Expression and Identity | -- | Yes |
| 2024/2025 | 2º | New Trends in Marketing | -- | Yes |
| 2024/2025 | 2º | Business and Brand Strategy | -- | Yes |
| 2024/2025 | 2º | Digital Marketing | Institutional Degree in ISCTE Business School; | Yes |
| 2024/2025 | 2º | Digital and Social Media Marketing | Master Degree in Marketing; | Yes |
| 2024/2025 | 1º | Research Seminar in Marketing | Master Degree in Marketing; | Yes |
| 2024/2025 | 1º | Marketing | Post Graduation Program in Business Administration - EMBA; | Yes |
| 2024/2025 | 1º | Marketing Communications | -- | Yes |
| 2024/2025 | 1º | Master Dissertation in Marketing | -- | Yes |
| 2024/2025 | 1º | Strategic Marketing | -- | Yes |
| 2024/2025 | 1º | Branding | -- | Yes |
| 2024/2025 | 1º | Consumer Behaviour and Marketing Research | -- | Yes |
| 2024/2025 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2023/2024 | 2º | Brand Expression and Identity | -- | Yes |
| 2023/2024 | 2º | New Trends in Marketing | -- | Yes |
| 2023/2024 | 2º | Business and Brand Strategy | -- | Yes |
| 2023/2024 | 2º | Digital Marketing | Institutional Degree in ISCTE Business School; | Yes |
| 2023/2024 | 2º | Digital and Social Media Marketing | Master Degree in Marketing; | Yes |
| 2023/2024 | 2º | Comunicação Digital De Lugares E Smart Places | Other programme in Pós graduação em Placebranding e Placemarketing; | Yes |
| 2023/2024 | 2º | Webinar Placebranding E Placemarketing | Other programme in Pós graduação em Placebranding e Placemarketing; | No |
| 2023/2024 | 1º | Research Seminar in Marketing | Master Degree in Marketing; | Yes |
| 2023/2024 | 1º | Marketing | Post Graduation Program in Business Administration - EMBA; | Yes |
| 2023/2024 | 1º | Marketing Management | -- | No |
| 2023/2024 | 1º | Marketing Communications | -- | Yes |
| 2023/2024 | 1º | Master Dissertation in Marketing | -- | Yes |
| 2023/2024 | 1º | Strategic Marketing | -- | Yes |
| 2023/2024 | 1º | Branding | -- | Yes |
| 2023/2024 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2022/2023 | 2º | Brand Expression and Identity | -- | Yes |
| 2022/2023 | 2º | New Trends in Marketing | -- | Yes |
| 2022/2023 | 2º | Master Dissertation in Marketing | -- | Yes |
| 2022/2023 | 2º | Master Project in Marketing | -- | Yes |
| 2022/2023 | 2º | Business and Brand Strategy | -- | Yes |
| 2022/2023 | 2º | Blended Comunication | -- | Yes |
| 2022/2023 | 2º | Digital Marketing | -- | Yes |
| 2022/2023 | 2º | Digital and Social Media Marketing | Master Degree in Marketing; | Yes |
| 2022/2023 | 1º | Research Seminar in Marketing | Master Degree in Marketing; | Yes |
| 2022/2023 | 1º | Marketing | Post Graduation Program in Business Administration - EMBA; | Yes |
| 2022/2023 | 1º | Marketing Management | -- | No |
| 2022/2023 | 1º | Marketing Communications | -- | Yes |
| 2022/2023 | 1º | Master Dissertation in Marketing | -- | Yes |
| 2022/2023 | 1º | Master Project in Marketing | -- | Yes |
| 2022/2023 | 1º | Digital Marketing and E-Business | Bachelor Degree in Marketing Management; | Yes |
| 2022/2023 | 1º | Strategic Marketing | -- | Yes |
| 2022/2023 | 1º | Branding | -- | Yes |
| 2022/2023 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2021/2022 | 2º | Brand Expression and Identity | -- | Yes |
| 2021/2022 | 2º | New Trends in Marketing | -- | Yes |
| 2021/2022 | 2º | Business and Brand Strategy | -- | Yes |
| 2021/2022 | 2º | Blended Comunication | -- | Yes |
| 2021/2022 | 2º | Trends in Digital Marketing | -- | Yes |
| 2021/2022 | 2º | Digital Marketing | -- | Yes |
| 2021/2022 | 2º | Digital and Social Media Marketing | Master Degree in Marketing; | Yes |
| 2021/2022 | 1º | Marketing | Post Graduation Program in Business Administration - EMBA; | Yes |
| 2021/2022 | 1º | Marketing Communications | -- | Yes |
| 2021/2022 | 1º | Master Dissertation in Marketing | -- | Yes |
| 2021/2022 | 1º | Digital Marketing for Executives | Master Degree in Applied Management; | Yes |
| 2021/2022 | 1º | Applied Luxury Management | -- | Yes |
| 2021/2022 | 1º | Digital Marketing and E-Business | Bachelor Degree in Marketing Management; | Yes |
| 2021/2022 | 1º | Strategic Marketing | -- | Yes |
| 2021/2022 | 1º | Branding | -- | Yes |
| 2021/2022 | 1º | Consumer Behaviour and Marketing Research | -- | Yes |
| 2021/2022 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2020/2021 | 2º | New Trends in Marketing | -- | Yes |
| 2020/2021 | 2º | Master Dissertation in Marketing | -- | Yes |
| 2020/2021 | 2º | Master Project in Marketing | -- | Yes |
| 2020/2021 | 2º | Trends in Digital Marketing | -- | Yes |
| 2020/2021 | 2º | Digital Marketing | -- | Yes |
| 2020/2021 | 2º | Digital and Social Media Marketing | Master Degree in Marketing; | Yes |
| 2020/2021 | 1º | Marketing Communications | Master Degree in Marketing; | Yes |
| 2020/2021 | 1º | Master Dissertation in Marketing | -- | Yes |
| 2020/2021 | 1º | Master Project in Marketing | -- | Yes |
| 2020/2021 | 1º | Digital Marketing for Executives | Master Degree in Applied Management; | Yes |
| 2020/2021 | 1º | Digital Marketing and E-Business | Bachelor Degree in Marketing Management; | Yes |
| 2020/2021 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2019/2020 | 2º | Marketing Creativity and Innovation | -- | No |
| 2019/2020 | 2º | Digital Marketing | -- | Yes |
| 2019/2020 | 2º | Digital and Social Media Marketing | Master Degree in Marketing; | Yes |
| 2019/2020 | 2º | Marketing Strategy Analytics | -- | No |
| 2019/2020 | 2º | Consumer Behavior Analytics | -- | Yes |
| 2019/2020 | 2º | Digital Marketing Analytics | -- | Yes |
| 2019/2020 | 1º | Marketing Communications | Master Degree in Marketing; | Yes |
| 2019/2020 | 1º | Digital Marketing and E-Business | Bachelor Degree in Marketing Management; | Yes |
| 2019/2020 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2018/2019 | 2º | Marketing Communications | Master Degree in Marketing; | Yes |
| 2018/2019 | 2º | Marketing Creativity and Innovation | -- | No |
| 2018/2019 | 2º | Business Management | -- | Yes |
| 2018/2019 | 2º | Trends in Digital Marketing | -- | Yes |
| 2018/2019 | 2º | International Marketing | Post Graduation Program in Marketing Management; | Yes |
| 2018/2019 | 2º | Business Management | -- | Yes |
| 2018/2019 | 2º | Operational Marketing | Bachelor Degree in Management; | No |
| 2018/2019 | 1º | Digital and Social Media Marketing | Master Degree in Marketing; | Yes |
| 2018/2019 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2017/2018 | 2º | Marketing Communications | Master Degree in Marketing; | Yes |
| 2017/2018 | 2º | Marketing Creativity and Innovation | -- | No |
| 2017/2018 | 2º | Business Management | -- | Yes |
| 2017/2018 | 2º | Trends in Digital Marketing | -- | Yes |
| 2017/2018 | 2º | Digital Marketing | -- | Yes |
| 2017/2018 | 2º | Business Management | -- | Yes |
| 2017/2018 | 2º | Operational Marketing | Bachelor Degree in Management; | No |
| 2017/2018 | 2º | Marketing Simulator | -- | Yes |
| 2017/2018 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2017/2018 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2016/2017 | 2º | Marketing Communications | Master Degree in Marketing; | Yes |
| 2016/2017 | 2º | Marketing Creativity and Innovation | -- | No |
| 2016/2017 | 2º | Trends in Digital Marketing | -- | Yes |
| 2016/2017 | 2º | Operational Marketing | Bachelor Degree in Management; | No |
| 2016/2017 | 1º | Marketing Creativity and Innovation | -- | No |
| 2016/2017 | 1º | Marketing Management | -- | No |
| 2016/2017 | 1º | Operational Marketing | Bachelor Degree in Management; | No |
| 2016/2017 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
| 2015/2016 | 2º | Marketing Creativity and Innovation | -- | No |
| 2015/2016 | 2º | Operational Marketing | Bachelor Degree in Management; | No |
| 2015/2016 | 1º | Planning and Marketing Innovation | Master Degree in Management; | No |
| 2015/2016 | 1º | Branding | Master Degree in Marketing; | Yes |
| 2015/2016 | 1º | Marketing Management | Master Degree in Business Administration; | Yes |
Teaching Activities
Supervisions
Ph.D. Thesis (6)
Ongoing (5)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| He Yun | A Study on the Formation Mechanism of Generation Z Consumers purchase intention of China-chic Products | English | Developing | Iscte | 2024 |
| Samson Adeniyi Ajayi | The effect of internet of thing in consumer engagements with retailers, service providers and brands | English | Developing | Iscte | 2022 |
| Mengjie Guan | The effects of native advertising performed by influencers on consumer well-being and purchase behaviour | English | Developing | Iscte | -- |
| Ruan Lianying | The influence of online reviews on dental consumer decision | English | Developing | Iscte | -- |
| Yuan Xu | The impact of electronic word-of-mouth on impulse buying behaviour: the roles of influencer traits, anticipated regret and fear of missing out | English | Developing | Iscte | -- |
Concluded (1)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Marcya Stefany Gonzáles Santiago | The Impact of New Technologies on the Cruise Passenger's Experience: From Flow to Well-being | English | Iscte | 2022 | 2025 |
M.Sc. Dissertations (81)
Ongoing (21)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Maria José de Castro Lima Videira Gaspar | Symptom Checker chatbots: how users tolerate the error | Developing | Iscte | 2025 | |
| Pedro Miguel Pinto Dias | Thesis | Developing | Iscte | 2025 | |
| Vivek Prabhakar More | Understanding SVOD Subscription Churn Behavior: Exploring the Optimal Business Model for the Future of Streaming in India | Developing | Iscte | 2024 | |
| Francisco Maria Castro Migueis Pacheco da Fontoura | The impact of YouTube's AI tools on brand equity and costumer perception | Developing | Iscte | 2024 | |
| Rebecca Peserico | Bridging the Intention-Behavior Gap: The Role of Digital Nudging and Neuromarketing in Sustainable Fashion | Developing | Iscte | 2024 | |
| Gonçalo Gomes de Ornelas | Green Marketing Strategies for Big Sporting Events | Developing | Iscte | 2024 | |
| Mafalda Lourenço Lavrador Damião Neves | Scarcity and Social Media: Unlocking the Role of FOMO and Consumer Behavior Triggers in Marketing Strategies | Developing | Iscte | 2024 | |
| Filipe Campos Martins Pereira Simões | The Impact of TikTok on Consumer´s Mental Health. | Developing | Iscte | 2024 | |
| Serena De Angelis | The implementation of AR in wine apps: customization of labels and packaging | Developing | Iscte | 2024 | |
| Atakan Yoztyurk | Chat GPT's Effects on Students | Developing | Iscte | 2024 | |
| Inês Fernandes Semedo dos Reis de Melo | Thesis | Developing | Iscte | 2024 | |
| Inês Maria Santos Gageiro | Zuri, sustainable beauty | Developing | Iscte | 2024 | |
| Ana Margarida Antunes Chorão | Impact of Branding and Repositioning Strategies | Developing | Iscte | 2024 | |
| Beatriz Filipa Canôa Salgado | Cultivating Brand Devotion: Exploring the Dynamics of Brand Love in Marketing through the Lens of Scouts | Developing | Iscte | 2024 | |
| Joshua Yudantio Utomo | Intenção de adotar m-banking em bancos rurais | English | Developing | Iscte | 2021 |
| Rohan Anthony Aguiar | As Barreiras à Aceitação de Vida Assistida em Portugal | English | Developing | Iscte | 2021 |
| Carolina Moscoso Antunes | Destinos Turísticos como Marcas | English | Developing | Iscte | 2021 |
| Fabrizio Como | A minha tese foca-se na relação entre ativismo da marca e engajamento político. Por causa da época que estamos vivendo, ou época da ?pós-verdade?, somos testemunhas da perda de confiança nas instituições. As marcas não são uma exceção já que estão tornando-se cada vez mais sentidas como politizadas. | English | Developing | Iscte | 2020 |
| Wen Zhiqing | Marketing | English | Developing | Iscte | 2019 |
| Wang Zhenning | Análise da satisfação dos consumidores chineses com as farmácias de varejo e seus fatores de influência | English | Developing | Iscte | 2019 |
| Gonçalo Tavares Ribeiro Santos Costa | The importance of Virtual Reality in Decison-Making in the Hospitality Industry | Developing | Iscte | -- |
Concluded (60)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Ana Carolina Dias Martins | Devotion to digital influencers: a comparison between Brazilian and Portuguese social media users | English | Iscte | 2024 | 2024 |
| Jaime Gonçalves da Silva | Pedagogical Case Study – The use of social media by Sport Lisboa and Benfica and its impact on the club’s international prestige and engagement with the club members. | English | Iscte | 2024 | 2024 |
| Filipa Correia Marques | Sponsoring a Music Festival: a pedagogical case study on Fidelidade | English | Iscte | 2024 | 2024 |
| Margarida de Paulo Chorão Moreira Navalho | The Evolution of the Marketing Ecosystem: Organizational Structure and Capabilities | English | Iscte | 2024 | 2024 |
| Laura Martins Monteiro | Social media fan engagement by Portuguese football clubs in response to match outcomes | English | Iscte | 2024 | 2024 |
| Jazia Gharbi | Investigating the effects of Branding and Anthropomorphization on Users Perceptions of AI-powered Chatbots | English | Iscte | 2024 | 2024 |
| Catarina de Sousa Pinto Rodrigues da Silva | A Brand Activation that resorts to AR through gamification positively influences consumer brand engagement | English | Iscte | 2023 | 2024 |
| Hugo Domingues Pereira | From the Clinic to Social Media: Replicating the White Coat Effect in Product Endorsement Effectiveness | English | Iscte | 2023 | 2023 |
| Pedro de Melo Palma | Preparing a Sustainability Self-Diagnostic Tool for SMEs | English | Iscte | 2023 | 2023 |
| Beatriz Salvador dos Reis Miguel | Get Greenwashing out of Style: The Role of Blockchain Transparency in Uplifting Consumer Green Purchase Behaviour in the Fashion Industry | English | Iscte | 2023 | 2023 |
| Joana Lopes Rodrigues | Virtual Influencers: Will they ever be the same as Real Influencers? | English | Iscte | 2023 | 2023 |
| Mariana Vicente Cintra | Inclusive Marketing in the Cosmetic Industry Advertising and its Impact on User Engagement and Sentiment | English | Iscte | 2023 | 2023 |
| Raquel Maria Andrade Cravidão | Social Media User's Personal Space and Their Attitude Towards Personalised Advertising: The Impact of Uninvited Ads | English | Iscte | 2023 | 2023 |
| Inês Raquel Brito da Silva | Proposing a New Measurement Construct for Service Quality in Small Medium Sized Enterprises in the Tourism Sector | English | Iscte | 2023 | 2023 |
| Rita Piçarra Cavaco | Change or fail? Small business survival and digital strategies during Covid-19 pandemic | English | Iscte | 2022 | 2022 |
| Rohan Nitis Chandulal | A Perspective on Uses and Gratifications of Videocasts | English | Iscte | 2021 | 2022 |
| Fernanda Gu Zhoujie | The effects of in-game advertising on purchase intention of digital objects | English | Iscte | 2021 | 2022 |
| Mariana Pimenta Brântuas | The effect of food eco-labels in green behaviours: reaching sustainable consumption | English | Iscte | 2021 | 2022 |
| Ana Rita Monraia Quintas Fortunato | Fake News on Social Media: Understanding the factors that influence the credibility of Fake News online | English | Iscte | 2021 | 2022 |
| Ana Catarina Oliveira Caria Pinheiro | Motivating factors behind work-related social media activities by employees: exploring the employer branding & social media relationship | English | Iscte | 2021 | 2022 |
| Ana Sofia Martins Cambim | The impact of Blockchain price transparency on consumer purchase intention towards ethical fashion consumption | English | Iscte | 2021 | 2022 |
| Lara Évora de Barros | Factors that influence the attitude towards Video On Demand Piracy | English | Iscte | 2022 | 2022 |
| Rohan Anthony Aguiar | Proposing a Theoretical Model to Identify the Barriers and Motivational Factors that Seniors and Family Members Consider while Relocating to an Assisted Living facility in Portugal | English | Iscte | 2021 | 2022 |
| Carolina Moscoso Antunes | Engaging with Destinations Brands on Social Media: Self and Social Motivations and The Mediating Role of Symbolic Value | English | Iscte | 2021 | 2022 |
| Fabrizio Como | The Effect of Brand Activism and Perceived Political Orientation on Brands in the Era of Socio-Political Consumption | English | Iscte | 2021 | 2021 |
| Constança de Machado Neto e Santos Brites | V as an (Ad)Vantage? Understanding the impact of FOP V-label in consumers' attitude towards vegetarian products: antecedents and mediators | English | Iscte | 2021 | 2021 |
| Martina Bisetti | My Granny Said To Me: development of an online Business Plan out of a Leisure Hobby | English | Iscte | 2021 | 2021 |
| Carolina Inês Almeida Aguiar | The use of the augmented and virtual reality in the luxury brand management: characterization of the current efforts and proposals | Portuguese | Iscte | 2021 | 2021 |
| Maria Camila Canney Ramirez | Digital transformation: Redefining Caty Cucalón's Art Business | English | Iscte | 2021 | 2021 |
| João Maria Orterer Duarte Pinha | Characterization of Competitive Strategies and Identification of Purchase Drivers in the Fuel Retail Market in Portugal | English | Iscte | 2021 | 2021 |
| Ana Margarida Marcelino Oliveira Pereira | Pedagogical Case of marketing strategies during Covid-19: the extraordinary case of Chanel | English | Iscte | 2021 | 2021 |
| Charlotte Marie Francoise Madeline | How to improve the customer experience when buying cosmetics online? | English | Iscte | 2021 | 2021 |
| Wen Zhiqing | Consumer behaviour in Mobile Social Media: A study of Chinese cosmetic buyers in WeChat | English | Iscte | 2018 | 2021 |
| Cláudia Alexandra Vicente Branco | Is digital influencers content more effective than your brands in creating online brand related content? The impact of perceptions regarding digital influencers as source of brand content on consumers purchase intention of beauty brands. | English | Iscte | 2020 | 2020 |
| Anna Elisabeth Werling | The Impact of Covid-19 on the German Online Home Sports Industry: An Analysis based on S-O-R and Structural Equation Modeling | English | Iscte | 2019 | 2020 |
| Diogo Homem de Lima | The Impact of Brand Coolness on Social Media Brand Engagement of Brands Moche-Yorn-WTF | English | Iscte | 2019 | 2020 |
| Mariana Alves Tracana | Social Media Influencers and Consumers' Purchase Intentions through Branded Content: Micro vs. Macro Influencers | English | Iscte | 2019 | 2020 |
| Gonçalo Filipe Mendes Afonso | Perceber a adoção de Smart-Speakers em Portugal: Aplicação de uma Teoria Unificada de Aceitação e uso de Tecnologia no mercado de Consumidor Português | English | Iscte | 2018 | 2019 |
| Pedro Miguel Lopes Rondão | CEO Sociability: path towards Brand Equity and Brand Relationship | English | Iscte | 2018 | 2019 |
| Lu Manran | Como os Influenciadores Afetam as Intenções de Compra para os Produtos Aprovados: O Papel dos Participantes dos Influenciadores com a Marca, Pagamento e Credibilidade | English | Iscte | 2018 | 2019 |
| Margaux Julie Müeller | An Analysis of Digital Marketing Strategies on Instagram: Comparing Storytelling and Informational Creative Strategies Amongst Other Creative Tactics | English | Iscte | 2019 | 2019 |
| Zhou Ying | Social media influencers and their marketing effects on followers?An exploratory study in restaurant review microblogs | English | Iscte | 2018 | 2019 |
| Joana Amaro Barata | Social media as a communication tool for small and medium enterprises: Lessons learned on best practices for companies with limited budget | English | Iscte | 2018 | 2019 |
| Ana Beatriz Ferreira Paula | Are digital influencers ruining your business? The effects of negative word-of-mouth endorsed by digital influencers on purchase intention | English | Iscte | 2017 | 2018 |
| Helder António Pereira Agostinho das Neves | In the Eye of the (Fire)Storm: Better safe or Sorry? | English | Iscte | 2017 | 2018 |
| Andreia Filipa Venâncio Marujo Barnabé | THE IMPACT OF ONLINE NEGATIVE WORD-OF-MOUTH ON CONSUMERS IN THE SPORTS SHOES INDUSTRY | English | Iscte | 2017 | 2018 |
| André Gomes de Castro Soares | How the different voices that engage in crisis communications, influence consumers negative word-of-mouth intentions and corporate reputation, during a customer complaint paracrisis occurring on Facebook | English | Iscte | 2017 | 2018 |
| Beatriz Helena Gil Santos da Silva | Effects of moment marketing and brand sponsorship in brand equity and customer engagement | English | Iscte | 2017 | 2018 |
| Camille Girard Berthelot | The Influence of User-Generated Content in the Choice of Accommodation Among Backpackers | English | Iscte | 2016 | 2017 |
| Ana Rita Amaral Caetano | Insights on the use and Consequences of User-Generated Content in the Context of Portuguese Luxury Hotels | English | Iscte | 2016 | 2017 |
| Mariana Pires do Rosário Costa | The Impact of Negative Word of Mouth on Loyal Consumers in the Telecomunication Industry | English | Iscte | 2016 | 2017 |
| Joana Gomes Duarte | What Motivates Consumers to Contribute on Social Media? The impact of Brand Humanization, Privacy Concern and Ideal Self-Congruity | English | Iscte | 2016 | 2017 |
| Charlotte Hackenberger | Sports Brand Storymaking - An investigation of the process of co-created brand storytelling in the sporting goods industry, by the case os Adidas | English | Iscte | 2016 | 2017 |
| Tânia Raquel Oliveira Lopes | The Influence of Brand Anthropomorphism in user's Online Engagement: An exploratory study in the healthy food context | English | Iscte | 2016 | 2017 |
| Inês Maria Santos Lopes | Active Engagement in the Facebook Brand Pages of Luxury Hotels | English | Iscte | 2016 | 2017 |
| Rita Ribeiro do Nascimento | Exploring Individuals Perception of Non-Sponsored Branded user Generated Content, the Affect on its use and the Outcome of Digital Engagement on Instagram | English | Iscte | 2016 | 2017 |
| Anna-Katharina Penke | Building Online Content on Offline Moments - Opportunities for Brands in Social Media | English | Iscte | 2016 | 2017 |
| Frederik Bastian Schoop | Footbaal Sponsorships | English | Iscte | 2015 | 2016 |
| Francisca Silva Simões | English | Iscte | -- | 2015 | |
| Mariana Freire | English | Iscte | -- | 2015 |
M.Sc. Final Projects (5)
Concluded (5)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Mariana Carvalho Frutuoso | Using Search Engine Optimization to build brand awareness for an innovation at ORGANII | English | Iscte | 2023 | 2023 |
| Sofia Guerreiro Coutinho | The Impact of Sports Sponsorship on the creation of brand awareness. FedEx Express Pedagogical Case | Portuguese | Iscte | 2021 | 2022 |
| Sarah Höckner | Successful B2B Lead Generation in a Conference Setting through Integrated Marketing Communications: door2door at UITP Summit 2019 | English | Iscte | 2018 | 2019 |
| Eduardo Miguel Oliveira do Ângelo | How OnePlus Overcame the Challeenges of E-Commerce in the Smartphone Industry. The strategic role of distribution and communication | English | Iscte | 2016 | 2017 |
| João Maria Corrêa Monteiro Macieira Condeixa | Grandella: O renascer de uma marca no segmento de Luxo | Portuguese | Iscte | 2015 | 2016 |
